BMI View: Vietnam's consumer electronics market has a bright outlook as rising incomes and falling average device prices in key device categories catalyse strong growth in spending. We estimate spending grew by 22.4% in US dollar terms in 2013 to USD 4.5bn - and we have a positive outlook for the medium term. The country's vast, underpenetrated rural market offers the greatest growth potential, while Hanoi and Ho Chi Minh City accounted for most sales in 2013. Growth areas include smartphones, particularly low-cost devices from Chinese and local brands, and LED TV sets. Vietnam is also rapidly becoming a key destination in global consumer electronics supply chains, with large investments announced by Samsung Electronics, Nokia and LG Electronics in 2013 and 2014 .
Headline Expenditure Projections
Computer Hardware Sales: USD1.5bn in 2013 to USD1.7bn in 2014, +13.7% in US dollar terms. The low penetration of PCs means vendors can still tap the first-time buyer market, with low-cost tablets from Chinese OEMs proving especially popular with consumers.
AV Sales : USD1.0bn in 2013 to USD1.2bn in 2014, +10.6% in US dollar terms. Rising incomes and state subsidies for digital migration are driving strong growth in the TV market, with LED and smart TVs accounting for an increasing share of sales.
Handset Sales : USD2.0bn in 2013 to USD2.1bn in 2014, +6.2% in US dollar terms. After booming smartphone volumes saw value growth of 32% in 2013, we expect a gradual deceleration in value growth due to diminished first-time buyer opportunities and price erosion as competition intensifies.
Key Trends And Developments
A range of vendors have benefitted from the smartphone boom in Vietnam, including leading global brands, Chinese brands and local vendors. However, all of these vendors have Google's Android operating system in common, with little headway made by Apple, Blackberry or Microsoft in the Vietnamese smartphone market. This could begin to...
The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Vietnam.
Business Monitor International (BMI)'s Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Vietnam.
- Benchmark BMI's independent consumer electronics industry forecasts for Vietnam to test other views - a key input for successful budgeting and strategic business planning in the Vietnamese consumer electronics market.
- Target business opportunities and risks in Vietnam through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.