Business Monitor International


Venezuela Food & Drink Report

Published 02 October 2014

  • 97 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Venezuela Food & Drink Report

BMI believes that, given the substantial headwinds facing the Venezuelan economy, the country's real GDP will expand slowly over the coming years, at 1.3% in 2013 and 0.5% in 2014. Despite enormous natural resource wealth, the economy's outlook will be dimmed by poor macroeconomic governance, high inflation and significant political uncertainty. Furthermore, we expect household consumption to continue to be constrained by high inflation, which has substantially eroded purchasing power.

Headline Industry Data (USD)

  • Per capita food consumption forecast 2014 to 2018 = -0.9%.

  • Alcoholic drink sales forecast 2014 to 2018 = +73.6%.

  • Soft drink sales forecast 2014 to 2018 = +72.1%.

  • Mass grocery retail sales forecast 2014 to 2018 = +78.9%.

Key Industry Trends And Developments

Empresas Polar Increases Production Of Bread Flour: The President of Empresas Polar (Lorenzo Mendoza) announced on August 28 2014 that his company had invested VEB212mn in an expansion of its bread flour production plant in Chivacoa Yaracuy state. The expansion will allow for a 21% increase in the plant's production capacity, enabling it to produce a further 41,244 tonnes of product each year and generate 70 extra jobs. Empresas Polar took this decision in the light of there being no movement by the government on the sale of state owned grain processing plants. At the announcement, Mendoza also highlighted that the company intended to review and revise product prices on a quarterly basis to avoid production problems, reported El Universal.

Venezuelans Looking For Cheaper Alternatives To Whiskey: The Wall Street Journal reported in August 2014 that sales of whiskey in Venezuela fell by 30% in 2013 and that the trend looks set to continue. The country has fallen out of the top-10 Scotch-whisky drinking nations list, from having once been the biggest Latin American consumer of the product. Quite simply, soaring inflation and state currency controls are effectively pricing the product...

Table of Contents

BMI Industry View
7
SWOT
9
Food
9
Drink
11
Mass Grocery Retail
13
Industry Forecast
15
Consumer Outlook
15
Food
17
Food Consumption
17
Table: Food Consumption Indicators - Historical Data & Forecasts, 2011-2018
18
Canned And Prepared Food
18
Table: Canned Food Volume/Value Sales - Historical Data & Forecasts, 2011-2018
19
Fish
19
Table: Fish Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
19
Oils & Fats
20
Table: Oils & Fats Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
21
Confectionery
22
Table: Confectionery Value/Volume Sales - Historical Data & Forecasts, 2011-2018
23
Drink
24
Alcoholic Drinks
24
Table: Alcoholic Drinks Volume/Value Sales - Historical Data & Forecasts, 2011-2018
24
Soft Drinks
25
Table: Soft Drinks Value Sales - Historical Data & Forecasts, 2011-2018
26
Hot Drinks
27
Table: Hot Drinks Value Sales - Historical Data & Forecasts, 2011-2018
28
Mass Grocery Retail
29
Table: Mass Grocery Retail Sales By Format - Historical Data & Forecasts, 2011-2018
29
Table: Sales Breakdown By Retail Format Type
30
Trade
31
Table: Trade: Food and Drink Trade Balance Historical Data and Forecasts, 2011-2018
31
Macroeconomic Forecast
32
Economic Analysis
32
Table: Venezuela - Economic Activity
37
Industry Risk Reward Ratings
38
Latin America Risk/Reward Ratings
38
Table: Latin America Food & Drink Risk/Reward Ratings Q314
40
Table: Latin America Food & Drink Risk/Reward Sub-Factor Ratings Q314 (scores out of 10)
42
Venezuela Risk/Reward Ratings
43
Market Overview
44
Food
44
Food Production
44
Confectionery
45
Agriculture
45
Dairy
45
Meat
46
Seafood
46
Drink
47
Alcoholic Drinks
47
Soft Drinks
47
Hot Drinks
48
Mass Grocery Retail
49
Industry Trends And Developments
51
Food
51
Key Industry Trends And Developments
51
Drink
55
Key Industry Trends And Developments
55
Mass Grocery Retail
59
Key Industry Trends And Developments
59
Competitive Landscape
61
Table: Key Players In Venezuela's Food Sector
61
Table: Key Players In Venezuela's Drink Sector
62
Table: Key Players In Venezuela's Mass Grocery Retail Sector
63
Company Profile
65
Alimentos Heinz
65
Cargill Venezuela
67
Empresas Polar
69
Pernod Ricard Venezuela
72
Coca-Cola FEMSA
74
Diageo de Venezuela
77
Mercal CA
79
Makro Venezuela
81
Global Industry Overview
83
Table: Food And Drink Core Views
95
Demographic Forecast
96
Table: Venezuela's Population By Age Group, 1990-2020 ('000)
97
Table: Venezuela's Population By Age Group, 1990-2020 (% of total)
98
Table: Venezuela's Key Population Ratios, 1990-2020
99
Table: Venezuela's Rural And Urban Population, 1990-2020
99
Glossary
100
Food & Drink
100
Mass Grocery Retail
100
Methodology
102
Industry Forecast Methodology
102
Sector-Specific Methodology
103
Sources
103
Risk/Reward Rating Methodology
104
Table: Food & Drink Risk/Reward Rating Indicators
105
Table: Weighting
106

The Venezuela Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Venezuela Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Venezuela.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Venezuela to test other views - a key input for successful budgeting and strategic business planning in the Venezuelan food and drink market.
  • Target business opportunities and risks in Venezuela through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc