Business Monitor International


Venezuela Food & Drink Report

Published 02 October 2014

  • 97 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Venezuela Food & Drink Report

BMI believes that, given the substantial headwinds facing the Venezuelan economy, the country's real GDP will expand slowly over the coming years, at 1.3% in 2013 and 0.5% in 2014. Despite enormous natural resource wealth, the economy's outlook will be dimmed by poor macroeconomic governance, high inflation and significant political uncertainty. Furthermore, we expect household consumption to continue to be constrained by high inflation, which has substantially eroded purchasing power.

Headline Industry Data (USD)

  • Per capita food consumption forecast 2014 to 2018 = -0.9%.

  • Alcoholic drink sales forecast 2014 to 2018 = +73.6%.

  • Soft drink sales forecast 2014 to 2018 = +72.1%.

  • Mass grocery retail sales forecast 2014 to 2018 = +78.9%.

Key Industry Trends And Developments

Empresas Polar Increases Production Of Bread Flour: The President of Empresas Polar (Lorenzo Mendoza) announced on August 28 2014 that his company had invested VEB212mn in an expansion of its bread flour production plant in Chivacoa Yaracuy state. The expansion will allow for a 21% increase in the plant's production capacity, enabling it to produce a further 41,244 tonnes of product each year and generate 70 extra jobs. Empresas Polar took this decision in the light of there being no movement by the government on the sale of state owned grain processing plants. At the announcement, Mendoza also highlighted that the company intended to review and revise product prices on a quarterly basis to avoid production problems, reported El Universal.

Venezuelans Looking For Cheaper Alternatives To Whiskey: The Wall Street Journal reported in August 2014 that sales of whiskey in Venezuela fell by 30% in 2013 and that the trend looks set to continue. The country has fallen out of the top-10 Scotch-whisky drinking nations list, from having once been the biggest Latin American consumer of the product. Quite simply, soaring inflation and state currency controls are effectively pricing the product...

Table of Contents

BMI Industry View
7
SWOT
9
Food
9
Drink
11
Mass Grocery Retail
13
Industry Forecast
15
Consumer Outlook
15
Food
17
Food Consumption
17
Table: Food Consumption Indicators - Historical Data & Forecasts (Venezuela 2011-2018)
18
Confectionery
18
Table: Confectionery Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Venezuela 2011-2018)
19
Drink
20
Alcoholic Drinks
20
Table: Alcoholic Drinks Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Venezuela 2011-2018)
21
Soft Drinks
22
Table: Soft Drinks Sales, Production & Trade - Historical Data & Forecasts (Venezuela 2011-2018)
23
Hot Drinks
23
Table: Hot Drink Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Venezuela 2011-2018)
24
Mass Grocery Retail
25
Table: Mass Grocery Retail Sales By Format - Historical Data & Forecasts (Venezuela 2011-2018)
25
Table: Sales Breakdown By Retail Format Type
26
Trade
26
Table: Trade Balance - Historical Data & Forecasts (Venezuela 2011-2018)
27
Macroeconomic Forecast
28
Economic Analysis
28
Table: Economic Activity (Venezuela 2009-2018)
32
Industry Risk Reward Ratings
33
Venezuela Risk/Reward Ratings
33
Latin America Risk/Reward Ratings
33
Table: Latin America Food & Drink Risk/Reward Ratings Q414
35
Table: Latin America Food & Drink Risk/Reward Sub-Factor Ratings Q414 (scores out of 10)
38
Market Overview
39
Food
39
Food Production
39
Confectionery
40
Agriculture
40
Dairy
40
Meat
41
Seafood
41
Drink
42
Alcoholic Drinks
42
Soft Drinks
42
Hot Drinks
43
Mass Grocery Retail
44
Table: Structure Of Mass Grocery Retail Market By Estimated Number of Outlets (Venezuela 2005-2011)
45
Table: Mass Grocery Retail Sales By Format (Venezuela 2005-2014)
45
Table: Mass Grocery Retail Sales By Format (Venezuela 2005-2014)
45
Industry Trends And Developments
46
Food
46
Key Industry Trends And Developments
46
Drink
50
Key Industry Trends And Developments
50
Mass Grocery Retail
55
Key Industry Trends And Developments
55
Competitive Landscape
57
Table: Key Players In Venezuela's Food Sector
57
Table: Key Players In Venezuela's Drink Sector
58
Table: Key Players In Venezuela's Mass Grocery Retail Sector
59
Company Profile
61
Alimentos Heinz
61
Cargill Venezuela
63
Coca-Cola FEMSA
65
Diageo de Venezuela
68
Empresas Polar
70
Makro Venezuela
73
Mercal CA
75
Pernod Ricard Venezuela
77
Global Industry Overview
79
Table: Select Food Companies - R&D And Advertising Financials
85
Table: Food And Drink Core Views
87
Demographic Forecast
88
Table: Venezuela's Population By Age Group, 1990-2020 ('000)
89
Table: Venezuela's Population By Age Group, 1990-2020 (% of total)
90
Table: Venezuela's Key Population Ratios, 1990-2020
91
Table: Venezuela's Rural And Urban Population, 1990-2020
91
Glossary
92
Food & Drink
92
Mass Grocery Retail
92
Methodology
94
Industry Forecast Methodology
94
Sector-Specific Methodology
95
Sources
95
Risk/Reward Rating Methodology
96
Table: Food & Drink Risk/Reward Rating Indicators
97
Table: Weighting
98

The Venezuela Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Venezuela Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Venezuela.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Venezuela to test other views - a key input for successful budgeting and strategic business planning in the Venezuelan food and drink market.
  • Target business opportunities and risks in Venezuela through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc