Business Monitor International


Venezuela Food & Drink Report

Published 13 March 2014

  • 97 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Venezuela Food & Drink Report

BMI believes that, given the substantial headwinds facing the Venezuelan economy, the country's real GDP will expand slowly over the coming years, at 2.0% in 2013 and 1.5% in 2014. Despite enormous natural resource wealth, the economy's outlook will be dimmed by poor macroeconomic governance, high inflation and significant political uncertainty. Furthermore, we expect household consumption to continue to be constrained by high inflation, which has substantially eroded purchasing power.

Headline Industry Data (US$)

  • Per capita food consumption forecast 2014 to 2018 = +74.9%.

  • Alcoholic drink sales forecast 2014 to 2018 = +73.6%.

  • Soft drink sales forecast 2014 to 2018 = +72.1%.

  • Mass grocery retail sales forecast 2014 to 2018 = +78.9%.

Key Industry Trends And Developments

Inc reased Agricultural Production Has Little Impact O n Food Shortages : Venezuela's Ministry of Agriculture and Lands has announced that domestic agricultural production grew by 10.6% year-on-year in 2013, with increased production of maize, sugarcane, potatoes and vegetables spearheading this growth. Despite this, food shortages continue to plague the country as supply of raw material for the domestic food industry fell some way short of demand.

Price Controls Likely To Include All Consumer Goods : In November 2013, the Venezuelan National Assembly granted President Nicolás Maduro the power to rule by decree, bypassing the need for congressional approval for enacting new laws for a period of 12 months, in a move which is sure to rattle the private sector further and add to the growing apprehension about the country's direction under the new president. In a speech outlining his intentions as to how he will use the expanded powers, Maduro said he would 'launch a war' against corruption and unscrupulous business owners, whom he blamed for the country's soaring inflation. In early 2014, the president's intentions became clearer with the introduction of a cap in company profits at 30%....

Table of Contents

BMI Industry View
7
SWOT
9
Food
9
Drink
11
Mass Grocery Retail
13
Industry Forecast
15
Consumer Outlook
15
Food
17
Food Consumption
17
Table: Food Consumption Indicators - Historical Data & Forecasts, 2011-2018
18
Canned and Prepared Food
18
Table: Canned Food Volume/Value Sales - Historical Data & Forecasts, 2011-2018
19
Fish
19
Table: Fish Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
19
Oils & Fats
20
Table: Oils & Fats Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
21
Confectionery
22
Table: Confectionery Value/Volume Sales - Historical Data & Forecasts, 2011-2018
23
Drink
24
Alcoholic Drinks
24
Table: Alcoholic Drinks Volume/Value Sales - Historical Data & Forecasts, 2011-2018
24
Soft Drinks
25
Table: Soft Drinks Value Sales - Historical Data & Forecasts, 2011-2018
26
Hot Drinks
27
Table: Hot Drinks Value Sales - Historical Data & Forecasts, 2011-2018
28
Mass Grocery Retail
29
Table: Mass Grocery Retail Sales By Format - Historical Data & Forecasts, 2011-2018
29
Table: Sales Breakdown By Retail Format Type
30
Trade
31
Table: Trade: Food and Drink Trade Balance Historical Data and Forecasts, 2011-2018
31
Macroeconomic Forecast
32
Table: Venezuela - Economic Activity
36
Industry Risk Reward Ratings
37
Latin America Risk/Reward Ratings
37
Table: Latin America Food & Drink Risk/Reward Ratings Q214
38
Table: Latin America Food & Drink Risk/Reward Sub-Factor Ratings Q214 (scores out of 10)
40
Venezuela Risk/Reward Ratings
41
Market Overview
42
Food
42
Food Production
42
Confectionery
43
Agriculture
43
Dairy
43
Meat
44
Seafood
44
Drink
45
Alcoholic Drinks
45
Soft Drinks
45
Hot Drinks
46
Mass Grocery Retail
47
Industry Trends And Developments
49
Food
49
Key Industry Trends And Developments
49
Drink
53
Key Industry Trends And Developments
53
Mass Grocery Retail
56
Key Industry Trends And Developments
56
Competitive Landscape
58
Table: Key Players In Venezuela's Food Sector
58
Table: Key Players In Venezuela's Drink Sector
59
Table: Key Players In Venezuela's Mass Grocery Retail Sector
60
Company Profile
62
Alimentos Heinz
62
Cargill Venezuela
64
Empresas Polar
66
Pernod Ricard Venezuela
69
Coca-Cola FEMSA
71
Diageo de Venezuela
74
Mercal CA
76
Makro Venezuela
78
Global Industry Overview
80
Table: Food And Drink Core Views
89
Demographic Forecast
90
Table: Venezuela's Population By Age Group, 1990-2020 ('000)
91
Table: Venezuela's Population By Age Group, 1990-2020 (% of total)
92
Table: Venezuela's Key Population Ratios, 1990-2020
93
Table: Venezuela's Rural And Urban Population, 1990-2020
93
Glossary
94
Food & Drink
94
Mass Grocery Retail
94
Methodology
96
Industry Forecast Methodology
96
Sector-Specific Methodology
97
Sources
97
Risk/Reward Rating Methodology
98
Table: Food & Drink Risk/Reward Rating Indicators
99
Table: Weighting
100

The Venezuela Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Venezuela Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Venezuela.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Venezuela to test other views - a key input for successful budgeting and strategic business planning in the Venezuelan food and drink market.
  • Target business opportunities and risks in Venezuela through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Ratings

BMI's Food & Drink Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc