Business Monitor International


United States Consumer Electronics Report

Published 11 April 2014

  • 78 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
United States Consumer Electronics Report

BMI View : The US consumer electronics market is mature, with high penetration rates in a number of device categories, but opportunities remain. Growth areas include large-size HD TV sets, smartphones, Microsoft Windows 8 tablets and convertibles/hybrids, Ultrabooks, and smart TV sets. Q uestions still remain about the sustainability of consumption in the absence of strong wage growth.

Headline Expenditure Projections

Computer Hardware Sales: US$125.4bn in 2013 to US$130.4bn in 2014, +4.0% in US dollar terms. Forecasts reflect that shipments of desktops and notebooks remain low and consumers shift spending to lower-cost tablets.

AV Sales: US$74.6bn in 2013 to US$79.9bn in 2014, +7% in US dollar terms. There is evidence that US consumers are willing to pay more for features such as 3D, 4k and large-screens; however, sales of mid-range flat-screens remain under pressure amid economic uncertainty.

Handset Sales: US$34.7bn in 2013 to US$37bn in 2014, +6.6% in US dollar terms. Forecast unchanged, with Android devices providing a stiff challenge to Apple in 2013. The introduction of Apple's iphone 5 devices contributed to sales of 33.8mn units in Q413, a record for the company.

Key Trends & Developments

  • Texas and California are the hubs of the US electronics industry and generate more than 25% of total national exports in this category. Exports from these two states make up a high portion of total US exports of computers and electronics to Mexico, but Asian companies have made inroads in supplying Mexican electronics assembly plants.

  • As vendors face the reality of declining desktop and notebook sales, there is a renewed focus on retail. In 2013, Microsoft announced that it was partnering with Best Buy to set up a store-within-a-store in 500 locations in the US and 100 in Canada. Microsoft will work with Best Buy to train an additional 1,200 sales associates, as well as supply dedicated Microsoft specialists to the stores. The Microsoft...

Table of Contents

BMI Industry View
7
SWOT
9
Political
10
Economic
11
Business Environment
12
Industry Forecast
13
Table: Consumer Electronics Overview, 2010-2017
13
Macroeconomic Forecasts
16
Economic Analysis
16
GDP By Expenditure Breakdown
17
Risks To Outlook
23
Table: United States - GDP By Expenditure
24
Industry Risk Reward Ratings
25
Industry Risk/Reward Ratings
25
Table: Latin America Risk/Reward Ratings
27
Market Overview
29
Consumer Electronics Market
29
Computers
29
Table: Computers, Sales, 2010-2017
29
Drivers
32
AV
35
Table: AV Sales, 2010-2017
35
TV Sets
39
Digital Cameras
40
Audio
40
Mobile Handsets
41
Table: Mobile Communications, 2010-2017
41
Industry Trends And Developments
50
Table: US Consumer Electronics Shipments, 2010-2017
50
Table: US Semiconductor Exports, 2010-2017
51
Table: US Computer Exports, 2010-2017
51
AV
52
Table: US TV Set Exports, 2010-2017
52
Telecommunications
52
Table: US Telecommunications Equipment Exports, 2010-2017
52
Competitive Landscape
54
Computer Hardware
54
Handsets
58
AV
60
Company Profile
63
Apple
63
Motorola Mobility
69
Vizio
74
Demographic Forecast
77
Table: The United States' Population By Age Group, 1990-2020 ('000)
78
Table: The United States' Population By Age Group, 1990-2020 (% of total)
79
Table: The United States' Key Population Ratios, 1990-2020
80
Table: The United States' Rural And Urban Population, 1990-2020
80
Methodology
81
Methodology
81
Electronics Industry
81
Sources
82

The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.

Business Monitor International (BMI)'s United States Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United States.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for United States to test other views - a key input for successful budgeting and strategic business planning in the American consumer electronics market.
  • Target business opportunities and risks in United States through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc