BMI View : The US consumer electronics market is mature, with high penetration rates in a number of device categories, but opportunities remain. Growth areas include large-size HD TV sets, smartphones, Microsoft Windows 8 tablets and convertibles/hybrids, Ultrabooks, and smart TV sets. Q uestions still remain about the sustainability of consumption in the absence of strong wage growth.
Headline Expenditure Projections
Computer Hardware Sales: US$125.4bn in 2013 to US$130.4bn in 2014, +4.0% in US dollar terms. Forecasts reflect that shipments of desktops and notebooks remain low and consumers shift spending to lower-cost tablets.
AV Sales: US$74.6bn in 2013 to US$79.9bn in 2014, +7% in US dollar terms. There is evidence that US consumers are willing to pay more for features such as 3D, 4k and large-screens; however, sales of mid-range flat-screens remain under pressure amid economic uncertainty.
Handset Sales: US$34.7bn in 2013 to US$37bn in 2014, +6.6% in US dollar terms. Forecast unchanged, with Android devices providing a stiff challenge to Apple in 2013. The introduction of Apple's iphone 5 devices contributed to sales of 33.8mn units in Q413, a record for the company.
Key Trends & Developments
Texas and California are the hubs of the US electronics industry and generate more than 25% of total national exports in this category. Exports from these two states make up a high portion of total US exports of computers and electronics to Mexico, but Asian companies have made inroads in supplying Mexican electronics assembly plants.
As vendors face the reality of declining desktop and notebook sales, there is a renewed focus on retail. In 2013, Microsoft announced that it was partnering with Best Buy to set up a store-within-a-store in 500 locations in the US and 100 in Canada. Microsoft will work with Best Buy to train an additional 1,200 sales associates, as well as supply dedicated Microsoft specialists to the stores. The Microsoft...
The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.
Business Monitor International (BMI)'s United States Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United States.
- Benchmark BMI's independent consumer electronics industry forecasts for United States to test other views - a key input for successful budgeting and strategic business planning in the American consumer electronics market.
- Target business opportunities and risks in United States through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.