Business Monitor International


United States Consumer Electronics Report

Published 16 October 2014

  • 78 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
United States Consumer Electronics Report

BMI   View :   The US consumer electronics market is a global leader in terms of market size and adoption of the latest technology - with high penetration rates in most device categories . Despite the maturity of the market BMI believes significant opportunities remain in emerging product categories, as well as the result of a high replacement rate in key categories such as smartphones . Growth areas include large-size HD   and UHD TV sets, smartphones, Microsoft   Windows 8 tablets and convertibles/hybrids, Ultrabooks, and smart TV sets. However, over the medium term we believe q uestions still remain about the sustainability of consumption in the absence of strong wage growth and the fact that most sales will be upgrades rather than new consumers.

Headline Expenditure Projections

Computer Hardware Sales: USD195.7bn in 2013 to USD203.2bn in 2014, +3.8% in US dollar terms. Tablet growth will slow in 2014, but a boost to desktop and notebook sales from the withdrawal of official Microsoft support for the XP OS in April 2014 has helped to counter.

AV Sales: USD55.4bn in 2013 to USD56.9bn in 2014, +2.7% in US dollar terms. There is evidence that US consumers are willing to pay more for features such as 4k and large-screens; however, with these devices at the premium end short-term impact will be limited.

Handset Sales: USD53.6bn in 2013 to USD55.0bn in 2014, +2.6% in US dollar terms. The introduction of Apple's iPhone 6 and 6-plus in September is expected to provide a boost to sales in the final quarter of 2014.

Key Trends & Developments

  • In September 2014 Apple entered a new product line, introducing its first pulse-reading smartwatch device known as 'Apple Watch', alongside the launch of its iPhone 6 range (including Apple's first phablet - the iPhone 6plus). The smartwatch has been designed to perform many functions and provides its user with 'an intelligent health and fitness companion'. As well as measuring pulse rate,...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (United States 2012-2018)
14
Macroeconomic Forecasts
17
Economic Analysis
17
Table: GDP By Expenditure (United States 2011-2018)
22
Industry Risk Reward Ratings
24
Table: Americas Risk/Reward Ratings, Q4 2014
27
Market Overview
28
Computers
28
Table: PC Sales (United States 2012-2018)
28
AV
36
Table: AV Sales (United States 2012-2018)
36
Mobile Devices
43
Table: Mobile Communications (United States 2012-2018)
43
Competitive Landscape
50
Local
50
Table: Brightstar
50
Table: Garmin
51
Table: Smartlabs
51
International
52
Table: Acer
52
Table: Lenovo
53
Table: Samsung Electronics
54
Industry Trends And Developments
55
Table: US Consumer Electronics Shipments 2011-2018
55
Table: US Semiconductor Exports 2011-2018
55
Table: US Computer Exports 2011-2018
56
AV
56
Table: US TV & VCR Exports 2011-2018
56
Telecommunications
57
Table: US Telecommunications Equipment Exports 2011-2018
57
Regulatory Development
58
Table: IT Regulatory Authorities
58
Company Profile
60
Apple
60
Table: Apple Revenue By Device (USDmn)
63
Table: Apple Unit Shipments By Device ('000)
63
Table: Apple Device ASP (USD)
63
Motorola Mobility
66
VIZIO
69
Demographic Forecast
72
Table: The United States' Population By Age Group, 1990-2020 ('000)
73
Table: The United States' Population By Age Group, 1990-2020 (% of total)
74
Table: The United States' Key Population Ratios, 1990-2020
75
Table: The United States' Rural And Urban Population, 1990-2020
75
Methodology
76
Industry Forecast Methodology
76
Sector-Specific Methodology
77
Sources
77
Risk/Reward Rating Methodology
78
Sector-Specific Methodology
80
Table: Consumer Electronics Risk/Reward Ratings Indicators
80
Table: Weighting Of Indicators
81

The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.

Business Monitor International (BMI)'s United States Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United States.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for United States to test other views - a key input for successful budgeting and strategic business planning in the American consumer electronics market.
  • Target business opportunities and risks in United States through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc