Business Monitor International


United States Consumer Electronics Report

Published 11 April 2014

  • 78 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
United States Consumer Electronics Report

BMI   View :   The US consumer electronics market is a mature one , with high penetration rates in most device categories, but opportunities definitely remain. Growth areas include large-size HD and UHD TV sets, smartphones, Microsoft   Windows 8 tablets and convertibles/hybrids, Ultrabooks, and smart TV sets. Q uestions still remain about the sustainability of consumption in the absence of strong wage growth and the fact that most sales will be upgrades rather than new consumers.

Headline Expenditure Projections

Computer Hardware Sales: USD125.4bn in 2013 to USD130.4bn in 2014, +4.0% in US dollar terms. Forecasts reflect that shipments of desktops and notebooks remain low as consumers shift spending to lower-cost but still high spec tablets.

AV Sales: USD74.6bn in 2013 to USD79.9bn in 2014, +7% in US dollar terms. There is evidence that US consumers are willing to pay more for features such as 4k and large-screens; however, sales of mid-range flat-screens remain under pressure amid economic uncertainty.

Handset Sales: USD34.7bn in 2013 to USD37bn in 2014, +6.6% in US dollar terms. BMI's forecast remains unchanged, with Android devices providing an increasingly stiff challenge to  Apple in 2013. The introduction of Apple's iPhone 5 devices contributed to sales of 33.8mn units in Q413, a record for the company.

Key Trends & Developments

  • Texas and California are the hubs of the US electronics industry and generate more than 25% of total national exports in this category. Exports from these two states make up a high portion of total US exports of computers and electronics to Mexico, but Asian companies have made inroads in supplying Mexican electronics assembly plants.

  • As vendors face up to declining desktop and notebook sales, there is a renewed focus on retail. In 2013, Microsoft announced that it was partnering with Best Buy to set up a store-within-a-store in 500 locations across the US and 100 in Canada. Microsoft...

Table of Contents

BMI Industry View
7
SWOT
8
Consumer Electronics Market
8
Political
10
Economic
11
Business Environment
12
Industry Forecast
13
Table: Consumer Electronics Overview (United States 2012-2018)
13
Macroeconomic Forecasts
16
Table: United States - Gdp By Expenditure
22
Industry Risk Reward Ratings
24
Table: Americas Risk/Reward Ratings, Q3 2014
26
Market Overview
27
Computers
27
Table: PC Sales (United States 2012-2018)
27
AV
34
Table: AV Sales (United States 2012-2018)
34
TV Sets
36
Digital Cameras
37
Audio
38
Mobile Devices
39
Table: Mobile Communications (United States 2012-2018)
39
Competitive Landscape
46
Local
46
Table: Brightstar
46
Table: Garmin
47
Table: Smartlabs
47
International
48
Table: Acer
48
Table: Lenovo
49
Table: Samsung Electronics
50
Industry Trends And Developments
51
Table: US Consumer Electronics Shipments 2011-2018
51
Table: US Semiconductor Exports 2011-2018
51
Table: US Computer Exports 2011-2018
52
AV
52
Table: US TV & VCR Exports 2011-2018
52
Telecommunications
53
Table: US Telecommunications Equipment Exports 2011-2018
53
Company Profile
54
Apple
54
Motorola Mobility
59
VIZIO
62
Demographic Forecast
65
Table: The United States' Population By Age Group, 1990-2020 ('000)
66
Table: The United States' Population By Age Group, 1990-2020 (% of total)
67
Table: The United States' Key Population Ratios, 1990-2020
68
Table: The United States' Rural And Urban Population, 1990-2020
68
Methodology
69
Industry Forecast Methodology
69
Sector-Specific Methodology
70
Sources
70
Risk/Reward Rating Methodology
71
Sector-Specific Methodology
73
Table: Consumer Electronics Risk/Reward Ratings Indicators
73
Table: Weighting Of Indicators
74

The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.

Business Monitor International (BMI)'s United States Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United States.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for United States to test other views - a key input for successful budgeting and strategic business planning in the American consumer electronics market.
  • Target business opportunities and risks in United States through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc