Business Monitor International


United States Consumer Electronics Report

Published 19 January 2015

  • 81 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
United States Consumer Electronics Report

BMI View : The US consumer electronics market is a global leader in terms of market size and adoption of the latest technology - with high penetration rates in most device categories . However, it has not been immune from the squeeze on key markets such as tablets, smartphones and digital cameras. Despite the maturity of the market BMI believes significant opportunities remain in emerging product categories, as well as the result of a high replacement rate in key categories such as smartphones . Growth areas include large-size HD and UHD TV sets, smartphones, Microsoft Windows 8 convertibles/hybrids, Ultrabooks, and smart TV sets. However, over the medium term we believe q uestions still remain about the sustainability of consumption in the absence of strong wage growth and the fact that most sales will be upgrades rather than new consumers.

Headline Expenditure Projections

Computer Hardware Sales: USD195.3bn in 2014 to USD201.3bn in 2015, +3.1% in US dollar terms. Tablet replacement sales and hybrid notebook sales will be the strongest areas of performance in 2015.

AV Sales: USD54.9bn in 2014 to USD54.8bn in 2015, -0.2% in US dollar terms. The growth of TV and audio revenues will be offset by the continued contraction of the digital camera market, although performance will be stronger than 2011-2014.

Handset Sales: USD58.0bn in 2014 to USD58.7bn in 2015, +1.1% in US dollar terms. Smartphone market maturity and price pressures in the Android ecosystem will see handset market value growth continue to decelerate in 2015.

Key Trends & Developments

  • BMI estimates the tablet market in the US contracted by almost 20% in volume terms in 2014, and we expect the decline to continue into 2015, albeit at a slower pace. The reason for the decline is the rapid diffusion of tablet ownership 2011-2013 as large numbers of first-time buyers entered the market. However, by 2014 the core market was largely saturated and vendors had to rely on...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (United States 2012-2018)
14
Macroeconomic Forecasts
17
Economic Analysis
17
Table: GDP By Expenditure (United States 2011-2018)
22
Industry Risk Reward Ratings
24
Table: Americas Risk/Reward Ratings, Q4 2014
27
Market Overview
28
Computers
28
Table: PC Sales (United States 2012-2018)
28
AV
36
Table: AV Sales (United States 2012-2018)
36
Mobile Devices
43
Table: Mobile Communications (United States 2012-2018)
43
Competitive Landscape
50
Local
50
Table: Brightstar
50
Table: Garmin
51
Table: Smartlabs
51
International
52
Table: Acer
52
Table: Lenovo
53
Table: Samsung Electronics
54
Industry Trends And Developments
55
Table: US Consumer Electronics Shipments 2011-2018
55
Table: US Semiconductor Exports 2011-2018
55
Table: US Computer Exports 2011-2018
56
AV
56
Table: US TV & VCR Exports 2011-2018
56
Telecommunications
57
Table: US Telecommunications Equipment Exports 2011-2018
57
Regulatory Development
58
Table: IT Regulatory Authorities
58
Company Profile
60
Apple
60
Table: Apple Revenue By Device (USDmn)
63
Table: Apple Unit Shipments By Device ('000)
63
Table: Apple Device ASP (USD)
63
Motorola Mobility
66
VIZIO
69
Demographic Forecast
72
Table: The United States' Population By Age Group, 1990-2020 ('000)
73
Table: The United States' Population By Age Group, 1990-2020 (% of total)
74
Table: The United States' Key Population Ratios, 1990-2020
75
Table: The United States' Rural And Urban Population, 1990-2020
75
Methodology
76
Industry Forecast Methodology
76
Sector-Specific Methodology
77
Sources
77
Risk/Reward Rating Methodology
78
Sector-Specific Methodology
80
Table: Consumer Electronics Risk/Reward Ratings Indicators
80
Table: Weighting Of Indicators
81

The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.

Business Monitor International (BMI)'s United States Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United States.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for United States to test other views - a key input for successful budgeting and strategic business planning in the American consumer electronics market.
  • Target business opportunities and risks in United States through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc