Business Monitor International


The 2014 Outlook For The Pharmaceutical Industry: A Regional Focus

Published 06 December 2013

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The 2014 Outlook For The Pharmaceutical Industry: A Regional Focus

BMI View : As tight fiscal budgets continue to restrict medicine sales in developed markets (primarily Europe, but also the US, and to a lesser extent Japan, Australia and Canada), pharmaceutical companies that have a strong presence in emerging markets will continue to benefit from the growing demand for medicines in these ' non-traditional ' markets. However, risks exist in emerging markets - including industry specific concerns (such as low per-capita spending, poor access to healthcare facilities and a lack of adherence to intellectual property laws) and those emanating from the state's political/economic profile (such as high inflation) that will pose as risks to investment . As the end of 2013 approaches, we look forward to 2014 and identify pharmaceuticals markets that will present the most opportunity and risk in the next 12 months.

Americas

Multinational pharmaceutical companies will continue to capitalise on Latin America's increasing demand for advanced medicines in 2014. However, as they deepen their ventures in the region, major drugmakers are more exposed than ever to local political and macroeconomic changes. Sustained success will come from more proactive approaches to understand and embrace local trends and developments in each individual market.

Western Europe

As governments focus on meeting debt reduction targets, we believe the pharmaceutical industry will remain a focus for cost containment in 2014, especially because of the relative ease with which governments can target the sector, rather than pursuing less politically friendly cuts such as reducing the number of hospital beds. While governments have implemented harsh measures such as price cuts on medicines in previous years, in 2014, we believe growth in the region's pharmaceutical market will be restricted as a result of government efforts to ensure cost effective pricing and rational prescribing of medicines, and a shift towards greater patient contribution towards healthcare...

As tight fiscal budgets continue to restrict medicine sales in developed markets (primarily Europe, but also the US, and to a lesser extent Japan, Australia and Canada), pharmaceutical companies that have a strong presence in emerging markets will continue to benefit from the growing demand for medicines in these 'non-traditional' markets. However, risks exist in emerging markets - including industry specific concerns (such as low per-capita spending, poor access to healthcare facilities and a lack of adherence to intellectual property laws) and those emanating from the state's political/economic profile (such as high inflation) that will lower the attractiveness of investment.

Business Monitor International (BMI) has just published a brand new special report 'The 2014 Outlook For The Pharmaceutical Industry: A Regional Focus' highlighting the key regional industry trends we expect to see in the pharmaceutical market in 2014.

In this report, we look out over 2014 and identify pharmaceuticals markets that will present the most opportunity and risk in the next 12 months. It draws upon BMI’s expertise to provide detailed analysis of the risks and rewards companies will face in 2014, in established markets and emerging markets.

The report will be especially relevant for multinational drugmakers aiming to implement market-specific strategies. It highlights the impact of politics and economics on the pharmaceutical and healthcare industry, in addition to highlighting the diversity of regulations, epidemiology and pharmaceutical and healthcare expenditure levels in markets across the globe.

The report demonstrates BMI’s Total Analysis approach, which guarantees that we build the most accurate and holistic analysis of the pharmaceutical and healthcare industry in 2014, over and above that of our competitors. A single unified research team and the integration of our bottom-up, country-specific analysis with our top-down global views means that we are able to be consistent, reliable and ahead of the curve in terms of identifying market opportunity and risk.

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