Business Monitor International

Tanzania Autos Report

Published 29 January 2014

  • 53 pages
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  • Includes 3 free updated quarterly reports
Tanzania Autos Report

BMI View: This quarter, BMI has extended its forecast period out to 2018. Over the newly extended forecast period, we continue to target steady growth in new vehicle sales, which should increase by some 16% between 2013 and 2018. However, new cars will remain unaffordable to the vast majority of Tanzanians. Moving forward, we believe that Tanzania has the potential to become a key auto logistics hub for the wider East African region over the long term, provided radical changes and investment into key infrastructure are made.

Used cars continue to account for the lion's share of the vehicles on Tanzanian roads, imported primarily from Japan. According to a January 2014 report in The Japan Times, citing figures from the Japan Used Motor Vehicle Exporters Association, Tanzania imported some 23,000 used Japanese cars during 2012, with this annual figure having reportedly been surpassed by October 2013. BMI believes that this trend of rising demand for used cars will continue over the forecast period to 2018.

Indeed, as with elsewhere in sub-Saharan Africa, the Tanzanian automotive sector is one area where Japanese firms are highly competitive, with Toyota Motor having been present in the country since 1965. For decades, Africa has been a major importer of used cars from Japan, and rising incomes are seeing Africans seek out new vehicles from Japanese brands which they already know and trust to be reliable. Toyota sold 237,000 cars in Sub-Saharan Africa in 2012, and had a market share of 14% of total sales in the region (see 'Toyota Looks For Lead In High-Growth Region', October 7 2013). Other Japanese firms are also active in the region, but Toyota's investment in assembly plants in both Kenya and South Africa makes it one of the region's leading car makers. The firm has been the top-selling brand in South Africa for 34 years running.

Toyota's Hino brand is also assembling trucks in Kenya, catering to booming demand for commercial vehicles across East Africa....

Table of Contents

BMI Industry View
Business Environment
Industry Forecast
Table: Tanzania - Auto Sales, 2010-2017
Macroeconomic Forecasts
Economic Analysis
Table: Tanzania - Economic Activity
Industry Risk Reward Ratings
Africa - Risk Reward/Ratings
Table: Autos Risk/Reward Ratings - Sub-Saharan Africa
Competitive Landscape
Table: Tanzania - National Fleet Data
Company Profile
Company News Alert
Table: Top 20 SSA Consumer Markets, 2013
Regional Overview
Africa: Fruits of Investment A Key Theme For 2014
Competition Heats Up In Kenya
Hubs Developing-
Table: Sub-Saharan Africa Investment Projects
Divergent Fortunes Of Nigeria And South Africa
Global Industry Overview
Table: Passenger Car Sales November 2013 (CBUs)
Europe On Road To Recovery
Tax Hike Skews Japan's Outlook; US Hits Sweet 16
China Is BRIC Bright Spot
Demographic Forecast
Table: Tanzania's Population By Age Group, 1990-2020 ('000)
Table: Tanzania's Population By Age Group, 1990-2020 (% of total)
Table: Tanzania's Key Population Ratios, 1990-2020
Table: Tanzania's Rural And Urban Population, 1990-2020
Industry Forecasts
Sector-Specific Methodology
Risk/Reward Ratings Methodology
Table: Automotive Risk/Reward Ratings Indicators And Weighting Of Indicators

The Tanzania Autos Report features the latest data and forecasts covering production, sales, imports and exports.

Business Monitor International (BMI)'s Tanzania Autos Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the automotives market in Tanzania.

Key Benefits

  • Benchmark BMI's independent automotives industry forecasts on Tanzania to test other views - a key input for successful budgetary and planning in the Tanzanian automotives market.
  • Target business opportunities and risks in the Tanzanian automotives sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Tanzania.
  • Assess the activities and market position of your competitors, partners and clients via our Competitive Landscape Analysis.


Executive Summary

Summary of BMI's key industry forecasts and views, covering production, sales and the introduction of new technology or products.

Global, Regional and Country Industry Overviews

In-depth analysis of the major global and regional developments in the market, which can be linked with the country industry overview, providing cross-country investment, product and financing trends that will affect each market, supported by BMI’s global and regional industry forecasts.

Business Environment Ratings

BMI's proprietary Autos Business Environment Ratings are a unique country-comparative Risk-Reward Ratings index that separately analyses the risks and rewards of operating in each market. It is aimed at investors (including manufacturers, suppliers and dealers) who seek to either identify and compare market opportunities, or evaluate country-specific operational challenges.

The ratings methodology makes sophisticated use of over 40 industries, economic and demographic data points.

BMI Industry Forecasts

Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

Total production value (US$bn); total production of units; production by vehicle-type (including cars, commercial vehicles, trucks and buses); total sales value (US$bn); sales by vehicle-type, including passenger cars and commercial vehicles (vans and microbuses, pickups, trucks and buses, 4 wheel drive); total exports by value (US$bn) and by units; total imports by value (US$bn) and by units; contribution to GDP; employment in industry.

BMI Economic Forecasts

BMI forecasts to end-2017 for all headline macroeconomic indicators, including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

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