Business Monitor International


Switzerland Telecommunications Report

Published 13 November 2014

  • 104 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Switzerland Telecommunications Report

BMI View:   Growth opportunities are limited in Switzerland as a result of market maturity, however Switzerland's high per capita incomes and strong demand from the local population for the latest technologies means it continues to be one of the most lucrative markets in Europe. There has been large investment made by operators in infrastructure, with the incumbent Swisscom investing   aggressively in fibre and LTE s in ce 2012. The competition has also been investing in LTE, with all three mobile network operators offering commercial services since June 2013. High capital expenditure into new infrastructure and increasing competition for data services will be eroding the profit margins for all main operators in short-term, but we still expect the market to expand until the end of the forecast. Meanwhile, fixed-line telephony services will continue to be displaced by more modern IP alternatives.

Key Data

  • Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration reached 71% in its subscription base by the end of June 2014.

  • ARPU levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and H114 following the launch of Swisscom's Infinity tariffs.

  • The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.

Key Trends And Developments

In September 2014 it was reported CVC had resurrected its plan to sell Sunrise, with the report stating it planned to hire banks to advise on the transaction by YE14. The rumoured deal is expected to take the form of either a sale or an initial public offering (IPO) and is anticipated to be worth up to CHF4.9bn (USD5.2bn). It had previously been reported that Sunrise was in negotiations to acquire rival

Table of Contents

BMI Industry View
7
SWOT
9
SWOT
10
Political
12
Economic
13
Business Environment
14
Industry Forecast
15
Mobile
15
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Switzerland 2011-2018)
15
Wireline
18
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Switzerland 2011-2018)
18
Industry Risk Reward Ratings
21
Changes At The Top
21
Score Volatility In Underperforming Markets
22
Table: Western Europe Telecoms - Risk/Rewards Ratings, Q414
24
Market Overview
25
Mobile
25
Regional Perspective
25
Table: Switzerland Mobile Market Regional Comparisons, 2013
26
Mobile Growth
27
Mobile Operator Data
41
Table: Market Overview
41
Table: Swisscom Mobile
42
Table: Sunrise
43
Table: Orange
43
Mobile Content
45
Monetising Footfall
46
Interoperable M-Commerce A Stronger Proposition
47
Positioning Key To M2M Success
48
Regaining Control Of The Bill
50
Wireline
52
Key Developments
52
Fixed-Line
52
Table: Swiss Fixed-Line Subscriptions By Operator, 2011-2014 ('000)
54
Broadband
55
Table: Fixed Broadband Subscriptions By Operator, 2011-2014 ('000)
56
Industry Trends And Developments
63
Table: Industry Developments
66
Regulatory Development
68
Regulatory Overview
68
Table: Switzerland: Regulatory Bodies And Their Responsibilities
68
Competitive Landscape
74
Table: Key Players: Switzerland Telecoms Sector
74
Table: Selected Telecoms Operators' Financial Indicators
74
Company Profile
75
Swisscom
75
Orange Communications
82
Sunrise Communications
86
Regional Overview
92
Table: Telit Communications Financial Performance, 2009-2013 (USDmn)
93
Competition Intensifies
93
m2mAir Lays Foundations For Growth
94
The Road Ahead
96
Demographic Forecast
98
Table: Switzerland's Population By Age Group, 1990-2020 ('000)
99
Table: Switzerland's Population By Age Group, 1990-2020 (% Of Total)
100
Table: Switzerland's Key Population Ratios, 1990-2020
101
Table: Switzerland's Urban And Rural Population, 1990-2020
101
Glossary
102
Table: Glossary Of Terms
102
Methodology
104
Industry Forecast Methodology
104
Sources
105
Risk/Reward Ratings Methodology
106
Table: Risk/Reward Ratings Indicators
107
Table: Weighting Of Indicators
108

The Switzerland Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Switzerland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Switzerland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Switzerland.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Switzerland to test other views - a key input for successful budgeting and strategic business planning in the Swiss telecoms market.
  • Target business opportunities and risks in Switzerland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Switzerland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Rankings

BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The rankings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc