Business Monitor International


Sweden Telecommunications Report

Published 02 October 2014

  • 113 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Sweden Telecommunications Report

BMI View: Despite the fact that the growth trend has been reversed on the Swedish mobile market, and the market has displayed two consecutive quarters of positive growth, BMI believes that the market has passed its saturation point and any subscriber growth will come from cannibalising the shares of existing operators. However, growing data usage could help the operators grow their profit margins despite the relatively stagnant subscriber numbers and lower income from traditional voice and other non-data services.

Key Data

  • The latest operator data for Q214 show that the mobile market reached 14.4603mn users for a penetration rate of 151.6%.

  • LTE subscription growth accelerated in 2013, to 1.546mn connections, coinciding with the arrival of a wider range of LTE-enabled handsets.

  • The latest data published by the PTS show there were 11.443mn internet subscribers in total at the end of H114, representing a y-o-y increase of 7%. During H114 fixed broadband subscriptions increased 5% to 3.24mn y-o-y and dedicated mobile broadband subscriptions increased by 7% to 8.120mn.

  • Total M2M connections rose to 5.185mn in 2013, up by 31.2% y-o-y. Rising revenues and traffic bode well for this segment.

Key Developments

In June 2014 cable broadband operator Com Hem listed on the stock market and the initial public offering took place on June 16. The IPO increased ComHem's shares by 5% and raised SEK5.67bn This will provide the company with the increased financial flexibility needed to develop new services for a market that is being disrupted by infrastructure-agnostic over-the-top (OTT) services. Its recently-launched TiVo digital TV on-demand service provided some much needed respite to company's revenues highlighting the importance of next-generation products to its long-term survival.

Although Com Hem primarily sees the offering as an opportunity to help pay down its debt to a more manageable 4.15 times adjusted 2014 EBITDA, BMI believes it may also look to...

Table of Contents

BMI Industry View
7
SWOT Analysis
9
Mobile
9
Wireline SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
16
Mobile
16
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Sweden 2011-2018)
16
ARPU Forecast
18
Fixed Line
20
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Sweden 2011-2018)
20
Industry Risk Reward Ratings
23
Changes At The Top
23
Score Volatility In Underperforming Markets
24
Table: Western Europe Telecoms - Risk/Rewards Ratings, Q414
26
Market Overview
27
Mobile
27
Regional Perspective
27
Table: Sweden Mobile Market Regional Comparisons, 2013
28
Recent Developments
28
Mobile Growth
28
Market Share And Net Additions
30
Table: Swedish Mobile Market, Q214
33
Subscription Mix
33
Usage (ARPU/MOU)
34
Networks
36
Mobile Content/Value-Added Services
41
Mobile Operator Data
45
Table: Market Overview
45
Table: TeliaSonera
45
Table: Telenor Mobil
46
Table: Tele2
47
Table: Hi3G Sweden
48
Mobile Content
50
Monetising Footfall
51
Interoperable M-Commerce A Stronger Proposition
52
Positioning Key To M2M Success
53
Regaining Control Of The Bill
55
Fixed Line
57
Fixed Line Telephony
58
Market Shares
61
Broadband
62
Wireline Operator Data
68
Table: TeliaSonera
68
Table: Com Hem
69
Table: Tele2
71
Table: Telenor Sweden
72
Industry Trends And Developments
74
Regulatory Development
78
Table: Sweden - Regulatory Bodies And Their Responsibilities
78
Regulatory Developments
79
Competitive Landscape
80
Table: Key Players In Sweden Telecoms Sector
80
Company Profile
81
TeliaSonera AB
81
TeliaSonera Mobile
87
Telenor Sweden
91
Tele2 AB
95
Hi3G Access Sweden
99
Com Hem
102
Regional Overview
106
Table: Telit Communications Financial Performance, 2009-2013 (USDmn)
107
Competition Intensifies
107
m2mAir Lays Foundations For Growth
108
The Road Ahead
111
Demographic Forecast
112
Table: Sweden's Population By Age Group, 1990-2020 ('000)
113
Table: Sweden's Population By Age Group, 1990-2020 (% of total)
114
Table: Sweden's Key Population Ratios, 1990-2020
115
Table: Sweden's Rural And Urban Population, 1990-2020
115
Methodology
116
Industry Forecast Methodology
116
Sources
118
Risk/Reward Ratings Methodology
118
Table: Risk/Reward Ratings Indicators
119
Table: Weighting Of Indicators
120

The Sweden Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Sweden's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Sweden Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Sweden.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Sweden to test other views - a key input for successful budgeting and strategic business planning in the Swedish telecoms market.
  • Target business opportunities and risks in Sweden's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Sweden.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Rankings

BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The rankings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc