Business Monitor International


Sri Lanka Telecommunications Report

Published 14 May 2014

  • 90 pages
 
$1,295.00
Sri Lanka Telecommunications Report

BMI View : There is huge growth potential in Sri Lanka's telecoms market despite it having an above 100% mobile penetration rate in end-2013. The mobile subscription figure in Sri Lanka is inflated by multi-SIM rates, as consumers often buy SIMs to take advantage of promotions, or own one from all operators in order to receive lower on-net calling . That said, the key to unlock mobile subscriptions growth is by expanding into under-penetrated areas. BMI believes there is tremendous upside for 3G as well, as the proportion of mobile subscriptions on 3G services are estimated to be less than 10% at the end of 2013. In February 2014, Lanka Bell joined the 4G fray after a commercial launch in Colombo. As more telecoms operators look to introduce 4G LTE services, 3G/4G penetration should improve over the medium term from 6.8% to 14.6% between 2013 and 2018 .

Key Data

  • The telecoms regulator reported 21.4mn mobile subscriptions in March 2014, a 10.6% y-o-y growth. Blended ARPU continued its declining trend in Q114, registering LKR347.0 compare with LKR354 a year ago. We should see improved profitability among survivors if anticipated consolidation in the mature mobile market were to take place. .

Key Trends And Developments

The LTE market in Sri Lanka is developing rapidly. Dialog Axiata was the first operator to launch commercial LTE services for mobile in April 2013 in the capital Colombo, followed by the June 2013 launch by Mobitel, the mobile subsidiary of Sri Lanka Telecom, in seven cities within Sri Lanka.In February 2014, Lanka Bell joined the 4G fray after a commercial launch in Colombo. . BMI believes that a competitive LTE market will benefit consumers and help drive growth in the mobile and broadband markets.

There is limited penetration of fixed broadband services in Sri Lanka, leaving operators vulnerable to competition from high capacity wireless broadband such as LTE. However operators are investing in higher capacity services, which...

Table of Contents

BMI Industry View
7
SWOT
9
SWOT
10
Political
12
Economic
13
Business Environment
14
Industry Forecast
15
Mobile
15
Table: Mobile - Historical Data And Forecasts
15
Fixed Line
18
Table: Fixed Line - Historical Data And Forecasts
18
Broadband
20
Table: Broadband - Historical Data And Forecasts
20
Industry Risk Reward Ratings
22
Table: Asia Pacific Telecoms Risk/Reward Ratings - Q3 2014
25
Market Overview
27
Mobile
27
Regional Perspective
27
Table: Sri Lanka Mobile Market Regional Comparison, 2013
28
Key Developments
28
Market Growth
29
Market Shares
29
Usage
30
Networks
31
Mobile Content
33
Table: Selected Value-Added Services
35
Mobile Broadband
36
Mobile Operator Data
38
Table: Sri Lanka Mobile Market Overview
38
Table: Dialog Axiata
39
Table: Mobitel
39
Table: Etisalat Lanka
40
Table: Bharti Airtel Lanka
40
Table: Hutchison Telecommunications Lanka
41
Asia Pacific Mobile Content
42
Tablets Are The New TV
44
Table: Percentage Of Long-Form Video Views By Device
46
Infrastructure Is A Key Enabler
46
Wireline
48
Key Developments
48
Table: Sri Lanka Fixed-Line Subscription
48
Fixed Internet
49
Table: Sri Lanka Fixed-Internet Subscription
49
Pay TV
51
Industry Trends And Developments
52
Table: Market Developments
54
Regulatory Development
56
Regulatory Overview
56
Table: Sri Lanka: Regulatory Bodies And Their Responsibilities
56
Table: Licences Granted
57
Pay-TV Legislation
57
Regulatory Developments
58
Competitive Landscape
59
Table: Sri Lanka Telecoms Sector Key Players
59
Company Profile
60
Sri Lanka Telecom
60
Hutchison Lanka
66
Dialog Axiata
69
Regional Overview
74
Industry Trend Analysis
74
Table: Strategies Of Asian Top Chat Apps
75
Demographic Forecast
80
Table: Sri Lanka's Population By Age Group, 1990-2020 ('000)
81
Table: Sri Lanka's Population By Age Group, 1990-2020 (% of total)
82
Table: Sri Lanka's Key Population Ratios, 1990-2020
83
Table: Sri Lanka's Rural And Urban Population, 1990-2020
83
Glossary
84
Table: Glossary Of Terms
84
Methodology
86
Industry Forecast Methodology
86
Sources
87
Risk/Reward Ratings Methodology
88
Table: Risk/Reward Ratings Indicators
89
Table: Weighting Of Indicators
90

The Sri Lanka Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Sri Lanka's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Sri Lanka Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Sri Lanka.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Sri Lanka to test other views - a key input for successful budgeting and strategic business planning in the Sri Lankan telecoms market.
  • Target business opportunities and risks in Sri Lanka's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Sri Lanka.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

Executive Summary

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Ratings

BMI's Telecommunications Business Environment Ratings provides a country-comparative Risk-Reward Ratings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The ratings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2017 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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