Business Monitor International


Serbia Retail Report

Published 13 October 2014

  • 67 pages
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$1,295.00
Serbia Retail Report

BMI View: Serbia's retail market continues to struggle with sluggish GDP growth and a declining work force . In BMI 's Central and Eastern Europe Retail Risk/Reward Ratings, Serbia comes in eleventh and last place amongst its neighbours. Serbia's short-term growth prospects remain weak as retail subsectors expect to post disappointing figures with all sectors projected to decline in 2015.

BMI projects Serbia's total GDP to reach USD42bn in 2015. BMI projects that total retail spending will reach USD29.4bn in 2015. However, over BMI's projection period into 2018, the country's retail spending is expected to reach USD32.9bn.  Over the long term, Serbia's possible accession to the European Union can provide growth opportunities as well as help established global retailers enter the local market.

Serbia occupies a precarious economic position, as one of its largest trading partners continues to antagonize the international organization which the Eastern European nation prepares to join. Following Russia's annexation of Ukraine, economic relations between Moscow and members of the European Union have deteriorated. Serbian Prime Minister, Aleksandar Vucic, has publicly stated that Serbia will not follow the EU's lead to impose economic sanctions on Russia. Serbia is primed to take advantage of the current situation as it supplies food exports to Russia and pursues joint economic projects with Moscow.

Following the EU and Western-imposed sanctions on Russia, Moscow retaliated with a food import ban. The ban presented Serbia with ripe short-term opportunities to fill Russia's food gap as the European nation continues to recover from poor GDP growth. However, Serbia's campaign to join the EU will be affected by its public partnership with Russia, in defiance of EU suggestions. Joining the European Union would allow Serbia to integrate into a well-established global economic community, as well as provide it with new cooperative relationships.

Serbia's high...

Table of Contents

BMI Industry View
7
SWOT
9
Political
11
Economic
12
Industry Forecast
13
Headline Retail Forecast
13
Table: Total Household Spending (Serbia 2011-2018)
14
Table: Retail Sector Spending, % Of Total (Serbia 2011-2018)
15
Table: Retail Sector Spending, % of GDP (Serbia 2011-2018)
16
Table: Headline Retail Sector Spending (Serbia 2011-2018)
16
Retail Sector Forecast
18
Food & Drink
18
Table: Food, Drink & Tobacco Spending (Serbia 2011-2018)
19
Clothing & Footwear
19
Table: Clothing & Footwear Spending (Serbia 2011-2018)
20
Household Goods
20
Table: Household Goods Spending (Serbia 2011-2018)
21
Household Numbers And Income Forecast
22
Table: Household Income Data (Serbia 2011-2018)
22
Table: Unemployment Rate (Serbia 2011-2018)
24
Demographic Forecast
25
Table: Total Population (Serbia 2011-2018)
26
Table: Population: Young Children (Serbia 2011-2018)
26
Table: Population: Children (Serbia 2011-2018)
26
Table: Population: Young Teens and Older Children (Serbia 2011-2018)
27
Table: Population: Young People (Serbia 2011-2018)
27
Table: Population: Older Teenagers (Serbia 2011-2018)
27
Table: Population: Young Adults (Serbia 2011-2018)
28
Table: Population: Middle Aged (Serbia 2011-2018)
28
Macroeconomic Forecasts
29
Table: Economic Activity (Serbia 2009-2018)
33
Industry Risk Reward Ratings
34
Central And Eastern Europe Risk/Reward Ratings
34
Table: Europe Risk/Reward Ratings
34
Serbia Risk/Reward Ratings
35
Rewards
35
Risks
35
Market Overview
36
Department Stores
38
MGR
38
Consumer Electronics
39
Automotives
39
Competitive Landscape
41
Glossary
44
Methodology
52
Industry Forecast Methodology
52
Sources
55
Risk/Reward Rating Methodology
55
Table: Retail Risk/Reward Ratings Indicators
57
Table: Weighting Of Indicators
58

The Serbia Retail Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Serbia Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

  • Benchmark BMI's independent retail industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian retail market.
  • Target business opportunities and risks in Serbia through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

Coverage

BMI Industry View

Summary of BMI’s key forecasts and industry analysis, plus a discussion of major industry developments and a snapshot of key short-term demand-driving macroeconomic movements.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the retail sector and within the broader political, economic and business environment.

BMI Industry Forecasts

There are four separate 5-year forecast modules in the retail reports. These are:

Headline Retail Forecast: Total Household Spending, (US$bn and local currency, % growth, % GDP, per capita, per household); Spending by Retail Sector for: food and non-alcoholic drink, alcoholic drink, clothing and footwear, housing and utilities, furnishings and home, health, transport, recreation, education, transport, restaurants and hotels, personal care and insurance (US$bn and local currency, % growth, % GDP, % of total spending)

Retail Sector Forecast: Breakdown of Food, Non Alcoholic Drink, Alcohol, Tobacco, Clothing, Footwear, Household Goods, Furnishings, Appliances, Glass and Tableware, Household Textiles, Consumer Electronics, Garden Toys and Pets, Home and Garden tools, Personal Care, Personal Effects Spending (US$bn, % Growth);

Household Income and Numbers Forecast: Number of Households (‘000,% growth); gross income per household and per capita; net income per household and per capita; tax and social contributions per capita; breakdown of household incomes – US$5000+, US$10,000+ US$50000+ (‘000, % of total); labour force, employment and unemployment (‘000, % change)

Demographic Forecast: Total population; Babies 0-12 months; Young Children 0-4yrs; Children 5-9yrs; Young Teens and Older Children 10-14yrs; Older Teens 15-19yrs; Adults 21yrs +; Young Adults 21-29yrs; Middle Aged 40-64yrs (‘000, % growth, male, female); Urban Population (‘000, % population); Rural Population (‘000, % population).

Industry Risk Reward Rankings

BMI’s Retail Industry Risk Reward Rankings provide a country-comparative Risk Reward Rankings index aimed at investors in the regional retail market.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Market Overview

Provides a detailed country-specific analysis of the key trends and developments in the retail sector as a whole, as well as an assessment of the main drivers affecting the major retail segments including mass grocery retail, fashion, pharmacies, consumer electronics, home improvement and personal care.

The market overview also considers the most effective store formats in a given country and the impact of these factors on the main international and domestic players’ development strategies.

Competitive Landscape

This provides a brief overview of the key players in each subsection of the retail sector including MGR, Fashion, Home Improvement, Consumer Electronics, Pharmacies, and Department Store chains.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc