Business Monitor International


Serbia Food & Drink Report

Published 28 November 2014

  • 128 pages
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$1,295.00
Serbia Food & Drink Report

BMI View:   A series of planned austerity measures and high unemployment will continue to weigh on domestic demand in Serbia during 2015. The austerity measures entail reducing the size of the public sector (which accounts for close to one-fifth of the workforce), together with public sector wage and pension cuts, which will severely reduce disposable income and weigh on households' consumption sentiment. We are, therefore, forecasting overall household consumption to contract by 1.0% in 2015 and forecast 2015 total food consumption in Serbia to expand by a modest 2.1 % in local currency terms.

Headline Industry Data (local currency):

  • Total food consumption growth year-on-year (y-o-y) in 2014: +1.6%; compound annual growth rate (CAGR) to 2018: +2.3%

  • Alcoholic drinks sales growth (y-o-y) in 2014: +1.6%; (CAGR) to 2018: +2.4%

  • Soft drinks sales growth (y-o-y) in 2014: +5.8%; CAGR to 2018: +10.3%

  • Total mass grocery sales growth (y-o-y) in 2014: +4.3%; CAGR to 2018: +6.3%

Key Industry Trends And Developments

UniverExport Moves Into Third Place : European Supermarket Magazine reported in October 2014 that the Serbian retailer UniverExport had received approval from the Competition Protection Commission to go ahead with its acquisition of supermarket chains Angropromet and Lurdy. The deal brings UniverExport's total number of stores to 126 and makes it the country's third largest retailer.

Sunoko Announces New Investment In Its Sugar Plants : Serbian sugar beet processor Sunoko announced in July 2014 that it had ongoing capital investment plans totalling EUR5mn for the remainder of the year. These investments were to be spent on their operations at Vrbas, Pecinci and Kovacica and centre on increasing capacity, improving energy efficiency and reducing costs. Amongst the improvements will be the construction of a new molasses desugarisation plant at its Pecinci site.

Croatia's Agrokor Acquires Majority Share In Mercator: In June 2014, Agrokor...

Table of Contents

BMI Industry View
7
SWOT
9
Food
9
Drink
11
Mass Grocery Retail
13
Industry Forecast
15
Consumer Outlook
15
Food
16
Food Consumption
16
Table: Food Consumption Indicators - Historical Data & Forecasts (Serbia 2011-2018)
18
Confectionery
18
Table: Confectionery Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
19
Canned Food
20
Snack Foods
20
Table: Sweet Biscuits Volume Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
21
Meat
21
Table: Meat Volume Sales, Production & Trade - Historical Data & Forecast (Serbia 2011-2018)
21
Dairy
22
Table: Dairy Volume Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
22
Pasta
23
Table: Pasta Volume Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
23
Oils And Fats
23
Drink
24
Alcoholic Drinks
24
Table: Alcoholic Drinks Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
25
Soft Drinks
27
Table: Soft Drinks Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
28
Hot Drinks
30
Table: Hot Drink Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Serbia 2011-2018)
31
Mass Grocery Retail
32
Table: Mass Grocery Retail Sales By Format - Historical Data & Forecasts (Serbia 2011-2018)
34
Table: Mass Grocery Retail Sales Breakdown By Retail Format (% of total)
34
Trade
35
Table: Trade Balance - Historical Data & Forecasts (Serbia 2011-2018)
36
Macroeconomic Forecast
37
Table: Economic Activity (Serbia 2009-2018)
41
Industry Risk Reward Ratings
42
Central And Eastern Europe - Risk/Reward Ratings
42
Table: Central & Eastern Europe Food & Drink Risk/Reward Ratings Q414
43
Serbia Risk/Reward Ratings
47
Market Overview
49
Food
49
Food Consumption
49
Food Production
49
Leading Players
49
Confectionery
50
Canned Food
51
Trade
51
Agriculture
51
Dairy Production
53
Sugar Production
54
Drink
54
Beer
54
Spirits
56
Wine
56
Soft Drinks
57
Hot Drinks
58
Mass Grocery Retail
59
Table: Mass Grocery Retail Sales By Format (Serbia 2005-2014)
61
Table: Mass Grocery Retail Sales By Format (Serbia 2005-2014)
61
Industry Trends And Developments
62
Food
62
Key Industry Trends And Developments
62
Drink
68
Key Industry Trends And Developments
68
Mass Grocery Retail
71
Key Industry Trends And Developments
71
Competitive Landscape
75
Table: Key Players In Serbia's Food & Drink Sector
75
Table: Key Players In Serbia's Mass Grocery Retail Sector
76
Company Profile
78
Bambi
78
Mondi Serbia
80
Mladost-Sid
82
Sunoko
83
Coca-Cola/IBP Beograd AD
86
Beogradska Industrija Piva (BIP)
88
Carlsberg Serbia/Pivara Celarevo
90
Apatinska Pivara
92
Arteska International Company
94
BB Minaqua
96
Knjaz Milo-
98
Mercator
100
Veropoulos
103
Delhaize/Delta Holding
105
Metro
108
Global Industry Overview
110
Table: Select Food Companies - R&D And Advertising Financials
116
Table: Food And Drink Core Views
118
Demographic Forecast
119
Table: Serbia's Population By Age Group, 1990-2020 ('000)
120
Table: Serbia's Population By Age Group, 1990-2020 (% of total)
121
Table: Serbia's Key Population Ratios, 1990-2020
122
Table: Serbia's Rural And Urban Population, 1990-2020
122
Glossary
123
Food & Drink
123
Mass Grocery Retail
123
Methodology
125
Industry Forecast Methodology
125
Sector-Specific Methodology
126
Sources
126
Risk/Reward Rating Methodology
127
Table: Food & Drink Risk/Reward Rating Indicators
128
Table: Weighting
129

The Serbia Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Serbia Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Serbia.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian food and drink market.
  • Target business opportunities and risks in Serbia through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc