Business Monitor International


Serbia Consumer Electronics Report

Published 22 May 2014

  • 68 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Serbia Consumer Electronics Report

BMI View: T he Serbian consumer electronics market is one of the least lucrative in per capita terms in the region, but the low penetration rate in key device categories has nonetheless attracted global vendors. However, growth rates will remain moderate over the medium term due to the challenging economic environment. We forecast Serbian consumer electronics spending will grow just over 3 % in US dollar terms in 2014 to USD1.3 bn, and reach USD1.4bn in 2018. There is however upside potential for Serbia consumer electronics growth if the economic recovery is faster than expected - which would unlock demand from low penetration rates. Household PC penetration, despite more than doubling over the previous five years, remains 30 pps below the regional average , while smartphone penetration of 31 % at the end of 2013 is also a long way below the regional average, and could more than double over the next two years.

Headline Expenditure Projections:

  • Computer Hardware Sales: USD493mn in 2013 to USD505mn in 2014; +2.5% in US dollar terms. Low device penetration rates offer faster volume growth rates than elsewhere in Europe, however, weak economic conditions and a shift in consumption to cheaper tablets will limit value growth.

  • AV Sales : USD399mn in 2013 to USD410mn in 2014; +3.9% in US dollar terms. After declines in 2012 and 2013 we expect the market to return to growth as the FIFA World Cup in Brazil boosts TV set sales in 2014.

  • Handset Sales : USD373mn in 2013 to USD384mn in 2014; +3.0% in US dollar terms. The handset market is the most dynamic segment of the consumer electronics market as affordable smartphones drive growth, pushing up the average selling price for handsets.

Key Trends & Developments

In February 2014 global leader in the premium hardware segment for notebooks and tablets, Apple, announced the opening of an Apple Premium Reseller store in the capital of Belgrade. The store in the Delta City Shopping Centre will offer the full...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Business Environment
12
Economic
13
Industry Forecast
14
Table: Consumer Electronics Overview (Serbia 2012-2018)
14
Macroeconomic Forecasts
18
Economic Outlook
18
Table: Serbia - Economic Activity
23
Industry Risk Reward Ratings
24
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
26
Market Overview
27
Computers
27
Table: PC Sales (Serbia 2012-2018)
27
AV Devices
32
Table: AV Sales (Serbia 2012-2018)
32
Mobile Devices
37
Table: Mobile Communications (Serbia 2012-2018)
37
Competitive Landscape
45
International Companies
45
Table: Lenovo
45
Table: Microsoft
46
Table: ZTE
47
Table: Samsung Electronics
48
Industry Trends And Developments
49
Table: Serbia ICT Industry - Key Metrics
50
Company Profile
53
ComTrade
53
Table: Selected Developments
55
Demographic Forecast
57
Table: Serbia's Population By Age Group, 1990-2020 ('000)
58
Table: Serbia's Population By Age Group, 1990-2020 (% of total)
59
Table: Serbia's Key Population Ratios, 1990-2020
60
Table: Serbia's Rural And Urban Population, 1990-2020
60
Methodology
61
Industry Forecast Methodology
61
Sector-Specific Methodology
62
Sources
62
Risk/Reward Rating Methodology
63
Sector-Specific Methodology
65
Table: Consumer Electronics Risk/Reward Ratings Indicators
65
Table: Weighting Of Indicators
66

The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.

Business Monitor International (BMI)'s Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian consumer electronics market.
  • Target business opportunities and risks in Serbia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc