Business Monitor International


Serbia Consumer Electronics Report

Published 25 February 2014

  • 68 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Serbia Consumer Electronics Report

BMI View: Although the Serbian consumer electronics market is one of the least lucrative and developed in the region, it has strong growth prospects over the medium term which attracts investments from global vendors. We project Serbian consumer electronics spending will grow by about 7% in US dollar terms in 2013 to US$1.2bn, and continue to outperform regional markets over the medium term to 2017. Sales growth rates will be higher than elsewhere in the region as incomes rise and vendors tap the low penetration rates for many consumer electronics devices. Household PC penetration, despite more than doubling over the previous five years, remains at below 30%, while smartphone penetration of around 15% is also a long way below the regional average, and could more than double over the next two years.

Headline Expenditure Projections:

  • Computer Hardware Sales: US$480mn in 2013 to US$477mn in 2014; -0.7% in US dollar terms. Low device penetration rates offer faster growth rates than elsewhere in Europe, however, weak economic conditions and a shift in consumption to cheaper tablets will limit value growth.

  • AV Sales : US$420mn in 2013 to US$436mn in 2014; +3.8% in US dollar terms. Flat-screen TV sets will be the main growth driver as Serbia continues its steady migration to digital broadcasting.

  • Handset Sales : US$293mn in 2013 to US$311mn in 2014; +6.4% in US dollar terms. The handset market is the most dynamic segment of the consumer electronics market as affordable smartphones drive growth, pushing up the average selling price for handsets.

Key Trends & Developments

The PC market in Serbia is expected to exhibit mixed performance in 2014, but has solid medium term growth potential. The Serbian PC market is relatively undeveloped, with household PC penetration reaching 59.9% in 2013, 20pps below the EU-27 average of 80%. Low penetration means there is still an opportunity for vendors to tap the first-time buyer market, as well as the upgrade/replacement market....

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview, 2011-2018
14
Macroeconomic Forecasts
18
Economic Analysis
18
Table: Serbia - Economic Activity
22
Industry Risk Reward Ratings
23
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
26
Market Overview
27
Computers
27
Table: PC Sales, 2011-2018
27
AV Devices
32
Table: AV Sales, 2010-2017
32
Mobile Devices
38
Table: Mobile Communications, 2010-2017
38
Competitive Landscape
46
International Companies
46
Table: Lenovo
46
Table: Microsoft
47
Table: ZTE
48
Table: Samsung Electronics
49
Industry Trends And Developments
50
Table: Serbia ICT Industry - Key Metrics
51
Company Profile
54
ComTrade
54
Table: Selected Developments
57
Demographic Forecast
59
Demographic Outlook
59
Table: Serbia's Population By Age Group, 1990-2020 ('000)
60
Table: Serbia's Population By Age Group, 1990-2020 (% of total)
61
Table: Serbia's Key Population Ratios, 1990-2020
62
Table: Serbia's Rural And Urban Population, 1990-2020
62
Methodology
63
Industry Forecast Methodology
63
Sector-Specific Methodology
64
Sources
64
Risk/Reward Rating Methodology
65
Sector-Specific Methodology
66
Table: Consumer Electronics Risk/Reward Ratings Indicators
66
Table: Weighting Of Indicators
67

The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.

Business Monitor International (BMI)'s Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian consumer electronics market.
  • Target business opportunities and risks in Serbia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Ratings

BMI's Consumer Electronics Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors and participants in the regional consumer electronics market. The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc