BMI View: Growth in Qatar's consumer electronics market will driven in value terms by strong demand for high value items , including smartphones and large screen TV sets, by wealthy consumers, and in volume terms by the influx of migrant workers engaged in the construction and hospitality sectors in the run-up to the country's hosting of the 2022 FIFA World Cup.
We remain bullish on Qatar's computer hardware market, despite significant downward pressures from changing consumer preferences and market saturation, owing to continued government investment in diversifying the economy away from hydrocarbons and building up its ICT sector, most notably through e-government and smartcity initiatives. Within the market, we believe strong growth in Qatar's tourism and hospitality sectors will sustain demand for AV devices, while intense competition in the 4G LTE market will boost mobile handset sales in the medium term.
Headline Expenditure Projections
Computer h ardware s ales: We forecast sales of USD590mn in 2014 and forecast this to rise to USD868mn by 2018, a CAGR of 8% in US dollar terms.
AV s ales: We forecast growth to increase from USD400mn in 2014 to USD556mn in 2018, a CAGR of 8.6% in US dollar terms. In US dollar terms our forecast is unchanged, with flat-screen, Smart and 3D TV sets the main growth driver. BMI believes increasing sophistication and innovation in smart TV interfaces is required to boost growth in the market.
Handset s ales: We forecast growth to rise from USD136mn in 2014 to USD205mn in 2018, a CAGR of 11.5% in US dollar terms. Intense competition between leading international vendors and newer vendors from China as well as migration to 4G LTE mobile services will maintain smartphone demand growth.
Qatar remained in the top position on our Risk/Rewards table for the Middle East and Africa region this quarter, with an aggregate score of 63.3 out of 100, up from 61.5 in our previous update. Qatar's...
The Qatar Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Qatar.
Business Monitor International (BMI)'s Qatar Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Qatar.
- Benchmark BMI's independent consumer electronics industry forecasts for Qatar to test other views - a key input for successful budgeting and strategic business planning in the Qatari consumer electronics market.
- Target business opportunities and risks in Qatar through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.