Business Monitor International


Poland Information Technology Report

Published 01 April 2014

  • 81 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Poland Information Technology Report

BMI View: The Polish IT market has relatively strong medium - term potential , with household spending on a positive growth trajectory . However , we have maintained our lower short- term growth outlook for the IT sector based on the rapid transition in consumer spending away from notebooks to low-cost tablets, a trend which will sustain unit sales but squeeze the total value of sales. Looking further ahead, we expect the market will see faster growth in from 2014 as the economic environment becomes more supportive . Key growth drivers within the IT market will continue to be the distribution of EU funds for ICT and information society-related initiatives , and rising real incomes in the later part of our forecast period which will underpin consumer and enterprise confidence .

Headline Expenditure Projections

  • Computer Hardware Sales: PLN12.4bn in 2014 to PLN14.9bn in 2018, compound annual growth rate (CAGR) of 4.3% in local currency terms. Forecast unchanged, with consumer substitution of notebooks for tablets a squeeze on value growth.

  • Software Sales: PLN5.4bn in 2014 to PLN6.8bn in 2018, CAGR of 5.5% in local currency terms. Enterprise software market will continue to grow as vendors target small and medium enterprises, with security software solutions potentially outperforming as regional security concerns heighten.

  • IT Services Sales: PLN12.4bn in 2014 to PLN17.1bn in 2018, CAGR of 7.9% in local currency terms. Cloud computing will be the leading growth area, but there are also large opportunities in outsourcing in which Poland is a regional leader.

Key Trends And Developments

Public contracts continue to be subject to significant uncertainty in Poland, with the Polish Central Anti-Corruption Bureau investigating alleged corruption offences by an employee of the Polish subsidiary of US technology firm Hewlett-Packard (HP), as well as keeping track of ongoing investigations in the US around IBM's business practices. Depending...

Table of Contents

BMI Industry View
7
SWOT Analysis
9
IT SWOT
9
Wireline SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
16
Table: Poland IT Industry - Historical Data And Forecasts (PLNmn)
16
Broadband
21
Table: Internet - Historical Data And Forecasts
21
Macroeconomic Forecasts
23
Risks To Outlook
27
Table: Poland - Economic Activity
27
Industry Risk Reward Ratings
28
Table: Europe IT Risk/Reward Ratings, Q2 2014
32
Market Overview
33
Hardware
33
Software
39
Services
44
Industry Trends And Developments
52
Regulatory Development
57
Table: Government Authority
57
Competitive Landscape
59
International Companies
59
Table: Microsoft Poland
59
Table: Dell Poland
60
Table: Commvault
61
Table: SAP Polska
62
Domestic Companies
63
Table: Talex
63
Table: Cyfrowy Polsat SA
64
Table: Action
65
Table: Optimus
66
Table: Comarch
67
Company Profile
68
Asseco
68
Regional Overview
73
Europe Overview
73
Demographic Forecast
77
Demographic Outlook
77
Table: Poland's Population By Age Group, 1990-2020 ('000)
78
Table: Poland's Population By Age Group, 1990-2020 (% of total)
79
Table: Poland's Key Population Ratios, 1990-2020
80
Table: Poland's Rural And Urban Population, 1990-2020
80
Methodology
81
Industry Forecast Methodology
81
Sources
82
Risk/Reward Ratings Methodology
83
Table: It Risk/Reward Ratings Indicators
84
Table: Weighting Of Components
85

The Poland Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
  • Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

Executive Summary

Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Regional Overview

Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Industry Forecasts

Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.

Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2017 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc