Business Monitor International


Poland Consumer Electronics Report

Published 01 April 2014

  • 57 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Poland Consumer Electronics Report

BMI View: we have a positive outlook for the medium term development of   Poland 's consumer electronics market . Our outlook is underpinned by a strong consumption story and demand growth in key device categories such as tablets and smartphones. However, we have a bearish outlook for digital camera and notebook volumes in the short term, with these device categories under pressure from smartphone and tablet cannibalisation respectively. Our core scenario is for continued growth in consumer electronics spending, as we forecast a CAGR of 3.9% 2014-2018 . There is, however, risk to the downside as a result of the deteriorating security situation in neighbouring Ukraine .  

Headline Expenditure Projections

  • Computer Hardware Sales: USD3.8bn in 2013 to USD4.0bn in 2014, 5.1% in US dollar terms. Unit growth is strong as tablet sales boom, but with consumers increasingly opting for low-cost sub-PLN600 tablets, value growth is more subdued.

  • Handset S ales: USD4.0bn in 2013 to USD4.1bn in 2014, +3.1% in US dollar terms. The market is forecast to exhibit slower growth in 2014 as price pressures in the Android ecosystem a squeeze on value growth.

  • AV Sales: USD2.5bn in 2013 to USD2.6bn in 2014, +5.5% in US dollar terms. The FIFA World Cup in 2014 is expected to provide a boost to TV set demand, including HD TV, 3D and smart TV models.

Key Trends & Developments

The tablet market in Poland boomed in 2012 and 2013 - and BMI estimates tablet unit sales surpassed notebook sales in 2013. This is in line with trends observed across the region, however one feature of the Polish market not reflected elsewhere in the region is the relative failure of Apple to take a commanding position. Instead it is lower-cost Android partner vendors that have driven the market, with Samsung faring well alongside regional brands such as Prestigio . However , in 2014 it is expected that Lenovo will be the major disruptive force in the Polish tablet market after making...

Table of Contents

BMI Industry View
7
SWOT
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Poland 2012-2018)
14
Macroeconomic Forecasts
18
Economic Analysis
18
Real GDP By Expenditure Breakdown
18
Risks To Outlook
21
Table: Economic Activity (Poland 2009-2018)
22
Industry Risk Reward Ratings
23
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
25
Market Overview
26
Computers
26
Table: PC Sales (Poland 2012-2018)
26
AV Devices
34
Table: AV Sales (Poland 2012-2018)
34
Mobile Devices
39
Table: Mobile Communications (Poland 2012-2018)
39
Competitive Landscape
46
International Companies
46
Table: Dell
46
Table: Jabil Circuit Poland
46
Table: LG Poland
47
Table: Orion Poland
47
Table: Sharp
48
Table: TPV Displays
48
Local Companies
49
Table: Action SA
49
Table: Vobis
49
Industry Trends And Developments
50
Table: Electronics Output, 2011-2018
50
Table: Electronics Trade, 2011-2018
51
Demographic Forecast
55
Demographic Outlook
55
Table: Poland's Population By Age Group, 1990-2020 ('000)
56
Table: Poland's Population By Age Group, 1990-2020 (% of total)
57
Table: Poland's Key Population Ratios, 1990-2020
58
Table: Poland's Rural And Urban Population, 1990-2020
58
Methodology
59
Industry Forecast Methodology
59
Sector-Specific Methodology
60
Sources
60
Risk/Reward Rating Methodology
61
Sector-Specific Methodology
63
Table: Consumer Electronics Risk/Reward Ratings Indicators
63
Table: Weighting Of Indicators
64

The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.

Business Monitor International (BMI)'s Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
  • Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc