BMI View: Poland 's consumer electronics market is expected to exhibit solid growth over the medium term, underpinned by a strong consumption story and demand growth in key device categories. There is, however, risk to the downside as a result of the deteriorating security situation in neighbouring Ukraine . However , our core scenario is for continued growth in consumer electronics spending, as we forecast a CAGR of 3.6% 2014-2018 . We expect outperforming device categories will be smartphones , tablets and smart TV sets, driven by new technologies, consumers seeking choice and low prices offered by foreign and domestic chains. Meanwhile, we retain our bearish outlook for digital camera an d notebook volumes in the short term, with these device categories under pressure from smartphone and tablet cannibalisation respectively.
Headline Expenditure Projections
Computer Hardware S ales: US$3.8bn in 2013 to US$3.7bn in 2014, -2.9% in US dollar terms. Unit growth is strong, but with consumers increasingly opting for low-cost sub-PLN600 tablets value growth is more subdued.
Handset S ales: US$3.90bn in 2013 to US$3.93bn in 2014, +0.6% in US dollar terms. The market is forecast to exhibit slower growth in 2014 after the boom in smartphone volumes in 2012 and 2013, with price pressures in the Android ecosystem an additional squeeze on value growth.
AV S ales: US$1.5bn in 2013to US$1.6bn in 2014, +5.2% in US dollar terms. Forecast in US dollar terms unchanged, with growth areas including HD TV, 3D and smart TV.
Key Trends & Developments
The smartphone market in Poland expanded rapidly in 2012 and 2013, with strong growth in volume and value terms. The availability of a wider variety of mid-range Android smartphones from 2012 was critical to a deepening of the market, and BMI expects continued competition in 2014 from Chinese Android vendors expanding internationally. Samsung Electronics and LG capitalised on market growth in 2012 and...
The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.
Business Monitor International (BMI)'s Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.
- Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
- Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Ratings
BMI's Consumer Electronics Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors and participants in the regional consumer electronics market. The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.