Business Monitor International


Philippines Consumer Electronics Report

Published 06 February 2014

  • 73 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Philippines Consumer Electronics Report

BMI View: We expect the Philippines IT market will grow by around 5.1% in 2014, a slight slowdown from 2013 , but nonetheless robust growth. Consumer electronics spending is likely to remain strong, with government spending providing a stimulus supplementing technology trends such as demand for smartphones and tablets. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers. Vendors will seek profit from product innovation such as lower cost smartphones and tablets based on the Android operating system, and 3D and LED TV sets.

Headline Expenditure Projections

Computer Sales: US$2.3bn in 2013 to US$2.4bn in 2014, +5.4% in US dollar terms. Booming sales of Android tablets will be sufficient to offset the squeeze from declining notebook sales.

AV Sales: US$848mn in 2013 to US$911mn in 2014, +7.4% in US dollar terms. The main driver of demand is flat-panel TV sets, where penetration is rising rapidly.

Handset Sales: US$2bn in 2013 to US$2.1bn in 2014, +4.3% in US dollar terms. Sales of smartphones are booming, particularly low-cost Android devices able to hit mass market price points, increasing the average selling prices for the handset market as a whole.

Key Trends & Developments

The PC market has been transformed by the boom in tablet sales, with volumes almost tripling in 2013. Vendors selling low-price tablets running Android have fared particularly well, and will continue to capture growth in 2014. However, notebook vendors have been hit hard, with declining volumes and pressure on prices. That said, BMI believes notebook vendors could begin to regain market share in the mid-range and high end of the market with hybrid tablet/notebook designs. The latest releases of devices from Windows partner vendors show the potential for multi-functional devices with greater capabilities than Apple and Android partner...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview
14
Macroeconomic Forecasts
17
External Malaise A Drag, But Support Seen In Remittances
18
Investment Boom On Solid Footing
19
GDP Upgrade Well Deserved, But Watch Out For Risks
20
Expenditure Breakdown
21
Table: Philippines - Economic Activity
22
Industry Risk Reward Ratings
23
Asia Risk/Reward Ratings
23
Table: Asia-Pacific Risk/Reward Ratings, Q214
25
Market Overview
26
Computers
26
Table: Computers - Demand, 2011-2018
27
AV Devices
34
Table: AV - Demand, 2011-2018
35
Mobile Devices
41
Table: Mobile Handsets - Demand, 2011-2018
41
Competitive Landscape
47
International Companies
47
Table: Samsung Electronics
47
Table: Lenovo
48
Table: Huawei
49
Local Companies
50
Table: MyPhone
50
Industry Trends And Developments
51
Table: Electronics Exports - March 2012-Feb 2013 (US$mn)
52
Table: Semiconductors Exports - March 2012-Feb 2013 (US$mn)
54
Table: Exports - Electronic Data Processing Products - March 2011-Feb 2012 (US$mn)
55
Table: Exports - Office Equipment Products - March 2011-Feb 2012 (US$mn)
56
Table: Exports - Consumer Electronics Products - March 2011-Feb 2012 (US$mn)
56
Table: Exports - Telecommunications Electronics Products - March 2011-Feb 2012 (US$mn)
57
Regulatory Development
58
Table: Regulatory Authorities In The Philippines
58
Demographic Forecast
61
Demographic Outlook
61
Table: The Philippines' Population By Age Group, 1990-2020 ('000)
62
Table: The Philippines' Population By Age Group, 1990-2020 (% of total)
63
Table: The Philippines' Key Population Ratios, 1990-2020
64
Table: The Philippines' Rural And Urban Population, 1990-2020
64
Methodology
65
Industry Forecast Methodology
65
Sector-Specific Methodology
66
Sources
66
Risk/Reward Rating Methodology
67
Sector-Specific Methodology
68
Table: Consumer Electronics Risk/Reward Ratings Indicators
68
Table: Weighting Of Indicators
69

The Philippines Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Philippines.

Business Monitor International (BMI)'s Philippines Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Philippines.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Philippines to test other views - a key input for successful budgeting and strategic business planning in the Philippine consumer electronics market.
  • Target business opportunities and risks in Philippines through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Ratings

BMI's Consumer Electronics Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors and participants in the regional consumer electronics market. The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc