Business Monitor International


Philippines Consumer Electronics Report

Published 31 October 2014

  • 79 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Philippines Consumer Electronics Report

BMI View: we expect strong sales growth in the Philippine consumer electronics market over the medium term as incomes rise and device prices decline amidst intense vendor competition.   We forecas t growth of 6.4 % in 2015 , a slight deceleration from 2014 as the AV segment returns to a lower growth trajectory after demand was boosted in 2014 by TV set sales ahead of the FIFA World Cup . Consumer electronics spending is expected   to remain strong over the medium term , with government spending providing a stimulus supplementing technology trends such as demand for smartphones and tablets. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers.

Headline Expenditure Projections

Computer Sales: USD2.0bn in 2014 to USD2.2bn in 2015, +9.0% in US dollar terms. Booming sales of Android tablets expected to continue, while we expect a resurgence in desktop and notebook sales to add to growth momentum in 2015.

AV Sales: USD1.1bn in 2014 to USD1.1bn in 2015, +2.7% in US dollar terms. AV sales increased markedly in 2014 as TV sales were boosted by the FIFA World Cup, but we forecast a return to a lower growth trajectory in 2015.

Handset Sales: USD2.9bn in 2014 to USD3.0bn in 2015, +5.9% in US dollar terms. We expect another growth slowdown in the handset market in 2015 as the smartphone market becomes more saturated, while the aggressive expansion of Chinese vendors will add to an intense dynamic of price competition between local players and global leaders.

Key Trends & Developments

  • The strong presence of local vendors has added to competitive dynamics in the smartphone market in the Philippines.  Cherry Mobile has been the standout local player by capitalising on the boom in low-end Android handsets. In 2013 it achieved sales of between 200,000 and 250,000 units a month, making it the top...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Industry Forecast
13
Table: Consumer Electronics Overview (Philippines 2012-2018)
13
Macroeconomic Forecasts
18
Economic Analysis
18
Remittances To Remain Supportive Of Private Consumption Growth
19
Modest Export Rebound On The Cards
20
Investment To Recover Amid Rising Business Confidence
21
Rebuilding Efforts To Spur Government Spending
22
Risks To Outlook
22
Table: Economic Activity (Philippines 2009-2018)
22
Industry Risk Reward Ratings
23
Table: Asia CE Risk/Reward Index - Q115
26
Market Overview
27
Computers
27
Table: PC Sales (Philippines 2012-2018)
27
AV Devices
36
Table: AV Sales (Philippines 2012-2018)
36
Mobile Devices
42
Table: Mobile Communications (Philippines 2012-2018)
42
Competitive Landscape
51
International Companies
51
Table: Samsung Electronics
51
Table: Lenovo
52
Table: Huawei
53
Local Companies
54
Table: MyPhone
54
Industry Trends And Developments
55
Table: Philippines Component Exports (USDmn)
60
Table: Philippines Electronics Trade Value (USDmn)
65
Regulatory Development
67
Table: Regulatory Authorities In The Philippines
67
Regulatory News
68
Demographic Forecast
70
Demographic Outlook
70
Table: The Philippines' Population By Age Group, 1990-2020 ('000)
71
Table: The Philippines' Population By Age Group, 1990-2020 (% of total)
72
Table: The Philippines' Key Population Ratios, 1990-2020
73
Table: The Philippines' Rural And Urban Population, 1990-2020
73
Methodology
74
Industry Forecast Methodology
74
Sector-Specific Methodology
75
Sources
75
Risk/Reward Index Methodology
76
Sector-Specific Methodology
78
Table: Consumer Electronics Risk/Reward Index Indicators
78
Table: Weighting Of Indicators
79

The Philippines Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Philippines.

Business Monitor International (BMI)'s Philippines Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Philippines.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Philippines to test other views - a key input for successful budgeting and strategic business planning in the Philippine consumer electronics market.
  • Target business opportunities and risks in Philippines through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc