Business Monitor International


Philippines Consumer Electronics Report

Published 31 October 2014

  • 73 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Philippines Consumer Electronics Report

BMI View: we expect strong sales growth in the Philippine consumer electronics market over the medium term as incomes rise and device prices decline amidst intense vendor competition.   We forecas t growth of 6.4 % in 2015 , a slight deceleration from 2014 as the AV segment returns to a lower growth trajectory after demand was boosted in 2014 by TV set sales ahead of the FIFA World Cup . Consumer electronics spending is expected   to remain strong over the medium term , with government spending providing a stimulus supplementing technology trends such as demand for smartphones and tablets. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers.

Headline Expenditure Projections

Computer Sales: USD2.0bn in 2014 to USD2.2bn in 2015, +9.0% in US dollar terms. Booming sales of Android tablets expected to continue, while we expect a resurgence in desktop and notebook sales to add to growth momentum in 2015.

AV Sales: USD1.1bn in 2014 to USD1.1bn in 2015, +2.7% in US dollar terms. AV sales increased markedly in 2014 as TV sales were boosted by the FIFA World Cup, but we forecast a return to a lower growth trajectory in 2015.

Handset Sales: USD2.9bn in 2014 to USD3.0bn in 2015, +5.9% in US dollar terms. We expect another growth slowdown in the handset market in 2015 as the smartphone market becomes more saturated, while the aggressive expansion of Chinese vendors will add to an intense dynamic of price competition between local players and global leaders.

Key Trends & Developments

  • The strong presence of local vendors has added to competitive dynamics in the smartphone market in the Philippines.  Cherry Mobile has been the standout local player by capitalising on the boom in low-end Android handsets. In 2013 it achieved sales of between 200,000 and 250,000 units a month, making it the top...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Philippines 2012-2018)
14
Macroeconomic Forecasts
19
Investment To Continue Its Charge
19
Likely Recovery In The Export Sector
21
Typhoon Yolanda To Spur Public Spending
22
Remittances Supporting Private Consumption Growth
22
Risks To Economic Outlook
23
Table: Philippines - Economic Activity
24
Industry Risk Reward Ratings
25
Asia Risk/Reward Ratings
25
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings, Q214
27
Market Overview
28
Computers
28
Table: PC Sales (Philippines 2012-2018)
28
AV Devices
36
Table: AV Sales (Philippines 2012-2018)
36
Mobile Devices
43
Table: Mobile Communications (Philippines 2012-2018)
43
Competitive Landscape
50
International Companies
50
Table: Samsung Electronics
50
Table: Lenovo
51
Table: Huawei
52
Local Companies
53
Table: MyPhone
53
Industry Trends And Developments
54
Table: Philippines Component Exports (USDmn)
58
Table: Philippines Electronics Trade Value (USDmn)
63
Regulatory Development
65
Table: Regulatory Authorities In The Philippines
65
Regulatory News
66
Demographic Forecast
68
Demographic Outlook
68
Table: The Philippines' Population By Age Group, 1990-2020 ('000)
69
Table: The Philippines' Population By Age Group, 1990-2020 (% of total)
70
Table: The Philippines' Key Population Ratios, 1990-2020
71
Table: The Philippines' Rural And Urban Population, 1990-2020
71
Methodology
72
Industry Forecast Methodology
72
Sector-Specific Methodology
73
Sources
73
Risk/Reward Rating Methodology
74
Sector-Specific Methodology
76
Table: Consumer Electronics Risk/Reward Ratings Indicators
76
Table: Weighting Of Indicators
77

The Philippines Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Philippines.

Business Monitor International (BMI)'s Philippines Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Philippines.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Philippines to test other views - a key input for successful budgeting and strategic business planning in the Philippine consumer electronics market.
  • Target business opportunities and risks in Philippines through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc