Business Monitor International


Philippines Consumer Electronics Report

Published 09 May 2014

  • 73 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Philippines Consumer Electronics Report

BMI View: We have a bullish outlook for the Philippines consumer electronics market , forecasting growth of 5. 7 % in 2014 . This is in line with market growth in 2013 as rising incomes and declining device prices in the smartphone and tablet categories drive demand. Consumer electronics spending is likely to remain strong over the medium term , with government spending providing a stimulus supplementing technology trends such as demand for smartphones and tablets. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers.

Headline Expenditure Projections

Computer Sales: USD2.1bn in 2013 to USD2.2bn in 2014, +6.9% in US dollar terms. Booming sales of Android tablets will be sufficient to offset the squeeze on notebook sales due to tablet cannibalisation.

AV Sales: USD848mn in 2013 to USD911mn in 2014, +7.4% in US dollar terms. The main driver of demand is flat-panel TV sets, where penetration is rising rapidly.

Handset Sales: USD2bn in 2013 to USD2.1bn in 2014, +3.9% in US dollar terms. Sales of smartphones are booming, particularly low-cost Android devices able to hit mass market price points, however intense price competition in the Android ecosystem is limiting increases in market value.

Key Trends & Developments

The increasing share of smartphones in the handset sales mix has driven increases in market value and average selling price in 2013, and we expect the trend to continue into 2014. Even after booming sales in 2012 and 2013, BMI believes the smartphone market has significant growth potential as incomes rise and competition continues to drive down device prices. We expect a continuation of the rapid expansion of the low-cost smartphone market in 2014, where competition between global leaders, Chinese branded vendors such as Huawei, ZTE and Lenovo, and local vendors such as MyPhone and Cherry...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Philippines 2012-2018)
14
Macroeconomic Forecasts
17
Economic Analysis
17
Investment To Continue Its Charge
17
Likely Recovery In The Export Sector
19
Typhoon Yolanda To Spur Public Spending
20
Remittances Supporting Private Consumption Growth
20
Risks To Economic Outlook
21
Table: PHILIPPINES - ECONOMIC ACTIVITY
22
Industry Risk Reward Ratings
23
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q3 2014
25
Market Overview
26
Computers
26
Table: PC Sales (Philippines 2012-2018)
27
AV Devices
32
Table: AV Sales (Philippines 2012-2018)
32
Mobile Devices
38
Table: Mobile Communications (Philippines 2012-2018)
38
Competitive Landscape
44
International Companies
44
Table: Samsung Electronics
44
Table: Lenovo
45
Table: Huawei
46
Local Companies
47
Table: MyPhone
47
Industry Trends And Developments
48
Table: Philippines Component Exports (USDmn)
52
Table: Philippines Electronics Trade Value (USDmn)
55
Regulatory Development
57
Table: Regulatory Authorities In The Philippines
57
Regulatory News
58
Demographic Forecast
61
Demographic Outlook
61
Table: The Philippines' Population By Age Group, 1990-2020 ('000)
62
Table: The Philippines' Population By Age Group, 1990-2020 (% of total)
63
Table: The Philippines' Key Population Ratios, 1990-2020
64
Table: The Philippines' Rural And Urban Population, 1990-2020
64
Methodology
65
Industry Forecast Methodology
65
Sector-Specific Methodology
66
Sources
66
Risk/Reward Rating Methodology
67
Sector-Specific Methodology
68
Table: Consumer Electronics Risk/Reward Ratings Indicators
69
Table: Weighting Of Indicators
70

The Philippines Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Philippines.

Business Monitor International (BMI)'s Philippines Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Philippines.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Philippines to test other views - a key input for successful budgeting and strategic business planning in the Philippine consumer electronics market.
  • Target business opportunities and risks in Philippines through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc