Business Monitor International


Mexico Consumer Electronics Report

Published 15 May 2014

  • 63 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Mexico Consumer Electronics Report

BMI View: BMI continues to remain optimistic towards Mexico's long-term growth outlook , as a result of its booming manufac tur ing sector combined with a stronger private consumer. This should filter down to the consumer electronics sector, and we forecast spending to rise from USD13.8bn in 2013 to USD14.9bn in 2014.

Mexico is a manufacturing hub because of its proximity to the US, low overall costs (which are believed to be lower than the likes of China) and high quality labour. Consumer electronics and IT companies are increasingly looking to establish their own manufacturing centres in Mexico, which results in more affordable products available for the local market.

We expect continued demand for flat-screen TV sets, tablets, notebooks and smartphones to be driven by product innovation, such as smart TV sets and growing affordability, particularly for smartphones.

Headline Expenditure Projections

  • Computer hardware sales: USD7.5bn in 2013 to USD8.1bn in 2014. Should be boosted by growing popularity of by tablets and further migrations to Windows 8.

  • AV s ales: USD2.2bn in 2013 to USD2.3bn in 2014. TV sets expected to provide the most dynamic development.

  • Handset s ales: USD4.2bn in 2013 to USD4.5bn in 2014. 3G and 4G smartphones are likely to be the main revenue growth driver.

Key Trends And Developments

A significant growth opportunity exists in provincial areas and second-tier cities, where multinational vendors are trying to strengthen distribution. The under-penetrated south east is expected to offer growth opportunities, particularly in the public sector.

Digital TV sets will account for most TV sales by 2018, and TV revenue will account for a similarly high portion of total AV demand. Mexico has one of the region's highest TV household penetration rates, but continued growth should be driven by increased demand for multiple set ownership and the analogue switch-off, scheduled for completion in December 2015. Government plans to introduce...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Mexico 2012-2018)
14
Macroeconomic Forecasts
17
Economic Analysis
17
Table: Mexico - GDP By Expenditure, Real Growth %
22
Industry Risk Reward Ratings
23
Table: AMERICAS RISK/REWARD RATINGS, Q3 2014
25
Market Overview
26
Table: PC Sales (Mexico 2012-2018)
27
Table: AV Sales (Mexico 2012-2018)
30
Table: Mobile Communications (Mexico 2012-2018)
35
Competitive Landscape
39
International Companies
39
Table: Office Depot
39
Table: Panasonic
40
Local Companies
41
Table: Texa
41
Table: Vanta
41
Table: Famsa
42
Industry Trends And Developments
43
Table: Electrical Equipment And Electrical Appliances - Sales Value Index, March 2011-February 2012
43
Table: FDI By LCD TV Set Manufacturers In Mexico
48
Regulatory Development
51
Table: Five Digital Strategy Pillars
51
Company Profile
54
Lanix
54
Demographic Forecast
57
Table: Mexico's Population By Age Group, 1990-2020 ('000)
58
Table: Mexico's Population By Age Group, 1990-2020 (% of total)
59
Table: Mexico's Key Population Ratios, 1990-2020
60
Table: Mexico's Rural And Urban Population, 1990-2020
60
Methodology
61
Industry Forecast Methodology
61
Sector-Specific Methodology
62
Sources
62
Risk/Reward Rating Methodology
63
Sector-Specific Methodology
65
Table: Consumer Electronics Risk/Reward Ratings Indicators
65
Table: Weighting Of Indicators
66

The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.

Business Monitor International (BMI)'s Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
  • Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc