BMI View: W e expect robust growth to be maintained in the Mexican consumer electronics market over the medium term. We forecast demand to grow strongly in 2014, boosted by the proliferation of smartphone ownership, tablet sales and an uptick in TV set sales ahead of the FIFA World Cup. Meanwhile, our bullish medium term outlook is based on the booming manufacturing sector combined with a stronger private consumer. This should filter down to the consumer electronics sector, and we forecast spending to rise from USD13. 1 bn in 2013 to USD 13.9 bn in 2014 , an increase of 5.7% .
Headline Expenditure Projections
Computer hardware sales: USD6.0bn in 2013 to USD6.3bn in 2014. Tablet sales will continue to outperform, but we expect desktop and notebook sales will add to momentum by returning to growth in 2014.
AV sales: USD2.5bn in 2013 to USD2.6bn in 2014, an increase of 6%. TV sets expected to provide the most dynamic development as sales are boosted by the 2014 World Cup tournament in Brazil.
Handset sales: USD4.6bn in 2013 to USD5.0bn in 2014. The handset market will outperform as smartphones account for an increasing share of sales, driving up the average selling price for the market as a whole.
Key Trends And Developments
The latest CIU data for 2013 gave insight into the installed base of smartphones in Mexico, however BMI expects the market leaders will come under increasing pressure in terms of sales in 2014 and beyond. Samsung Electronics lead the market, as it does globally, with a share of 25% of smartphones in use. Its nearest challengers were Nokia and BlackB erry, which each had a share of 16%, but a declining share. Apple was in fourth with a 13% share, ahead of LG and Sony with respective shares of 8% and 7%. However Sony has stated it aims to increase its share of sales to 15% in 2014 as part of a plan to target handset growth in Mexico and across Latin America. We believe this goal could prove hard to achieve amidst...
The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.
Business Monitor International (BMI)'s Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.
- Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
- Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.