Business Monitor International


Malaysia Consumer Electronics Report

Published 29 September 2014

  • 65 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Malaysia Consumer Electronics Report

BMI View: Rising incomes and declining device prices in key categories have catalysed storng growth in the Malaysian consumer electronics market. Sales of key digital lifestyle products such as digital TV sets, smartphones and tablets are growing rapidly in Malaysia, and the country remains one of the region's high-growth consumer electronics markets. We expect this trend will remain in place over the medium term, particularly with increasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors. However, there is downside risk due to uncertainties over the export market, while the outlook for employment could weigh on consumer confidence and limit spending on discretionary lifestyle products such as TV sets.

Headline Expenditure Projections

Computer Hardware Sales: USD2.5bn in 2013 to USD2.6bn in 2014, growth of 3.9%. Tablet sales are driving unit growth, but with preference for low-cost devices, growth in market value is failing to keep pace with volume increases.

AV Sales: USD1.2bn in 2013 to USD1.3bn in 2014, growth of 7.9%. There will be a boost to TV sales ahead of the FIFA World Cup, but with digital camera and mp3 player demand being squeezed by rising penetration of multifunctional smartphones.

Communications Sales: USD2.9bn in 2013 to USD3.3bn in 2014, growth of 9.1%. Smartphone penetration is rising rapidly as device prices decline, making handsets the outperforming segment of the market. The launch of 4G mobile services will act as a push factor for upgrades at the high end of the market, ensuring continued growth.

Key Trends And Developments

Smartphone penetration rose 13pps in 2013 to reach 37% at the end of the year - and BMI forecasts this trend will continue with an increase of 10pps in 2014. The increased share of smartphones in the device sales mix has boosted handset market value, making it the outperforming segment of the consumer electronics market 2011-2014. Affordable Android-based devices have...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
13
Business Environment
15
Industry Forecast
17
Table: Consumer Electronics Overview (Malaysia 2012-2018)
17
Macroeconomic Forecasts
20
Economic Analysis
20
Table: Malaysia - Economic Activity
26
Industry Risk Reward Ratings
27
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q3 2014
29
Market Overview
30
Computers
30
Table: PC Sales (Malaysia 2012-2018)
30
AV
37
Table: AV Sales (Malaysia 2012-2018)
37
Mobile Handsets
42
Table: Mobile Communications (Malaysia 2012-2018)
42
Competitive Landscape
50
International Companies
50
Table: Lenovo
50
Table: Acer
51
Table: Panasonic
52
Local Companies
53
Table: Malaysian Pacific Industries
53
Industry Trends And Developments
54
Table: Electronics Output, 2010-2018 (USDbn)
54
Regulatory Developments
58
Table: Government Authorities
58
Demographic Forecast
62
Table: Malaysia's Population By Age Group, 1990-2020 ('000)
63
Table: Malaysia's Population By Age Group, 1990-2020 (% of total)
64
Table: Malaysia's Key Population Ratios, 1990-2020
65
Table: Malaysia's Rural And Urban Population, 1990-2020
65
Methodology
66
Industry Forecast Methodology
66
Sector-Specific Methodology
67
Sources
67
Risk/Reward Rating Methodology
68
Sector-Specific Methodology
70
Table: Consumer Electronics Risk/Reward Ratings Indicators
70
Table: Weighting Of Indicators
71

The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.

Business Monitor International (BMI)'s Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
  • Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc