Business Monitor International


Malaysia Consumer Electronics Report

Published 08 December 2014

  • 65 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Malaysia Consumer Electronics Report

BMI View:   T he consumer electronics market in Malaysia has expanded rapidly in value and volume terms in recent years as declining device prices combine with   strong economic performance and   r ising   incomes to drive demand growth . Broadly speaking, we expect this dynamic we expect to remain in place in the medium term. I ncreasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors will ensure the market continues to deepen , but as the market becomes saturated intense price competition is expected to result in a squeeze on value growth and vendor margins . There is also downside risk due to uncertainties over the export market, particularly the potential for a hard landing in China .

Headline Expenditure Projections

Computer Hardware Sales: USD2.7bn in 2014 to USD2.9bn in 2015, growth of 8.2%. We also expect a resurgence in traditional form factor sales in 2015 while tablet sales will remain robust, although there is downside risk from consumer substitution of tablet for phablet purchases.

AV Sales: USD1.2bn in 2014 to USD1.2bn in 2015, an increase of 3.2%. The AV segment is again forecast to underperform, but after a precipitous decline in digital camera volumes in 2013 and 2014, we expect the market to stabilise form 2015.

Handset Sales: USD3.2bn in 2014 to USD3.3bn in 2015, growth of 4.4%. Saturation in the core smartphone market, combined with price erosion as vendor competition intensifies, will limit value increases from 2015.

Key Trends And Developments

BMI's view that global smartphone market leader Samsung Electronics' broad strategy of targeting the premium and mass market with smartphones left it vulnerable to competition from low-cost rivals market share maximisation strategies began to play out in Malaysia in 2014. Global PC market leader Lenovo emerged as the leading threat to Samsung's smartphone market dominance in 2014, with browsing traffic showing the largest gain of...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
13
Business Environment
15
Industry Forecast
17
Table: Consumer Electronics Overview (Malaysia 2012-2018)
17
Macroeconomic Forecasts
20
Table: Economic Activity (Malaysia 2009-2018)
25
Industry Risk Reward Ratings
26
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q4 2014
28
Market Overview
29
Computers
29
Table: PC Sales (Malaysia 2012-2018)
29
AV
37
Table: AV Sales (Malaysia 2012-2018)
37
Mobile Handsets
42
Table: Mobile Communications (Malaysia 2012-2018)
42
Competitive Landscape
51
International Companies
51
Table: Lenovo
51
Table: Acer
52
Table: Panasonic
53
Local Companies
54
Table: Malaysian Pacific Industries
54
Industry Trends And Developments
55
Table: Electronics Output, 2010-2018 (USDbn)
55
Regulatory Developments
59
Table: Government Authorities
59
Demographic Forecast
64
Demographic Outlook
64
Table: Malaysia's Population By Age Group, 1990-2020 ('000)
65
Table: Malaysia's Population By Age Group, 1990-2020 (% of total)
66
Table: Malaysia's Key Population Ratios, 1990-2020
67
Table: Malaysia's Rural And Urban Population, 1990-2020
67
Methodology
68
Industry Forecast Methodology
68
Sector-Specific Methodology
69
Sources
69
Risk/Reward Rating Methodology
70
Sector-Specific Methodology
72
Table: Consumer Electronics Risk/Reward Ratings Indicators
72
Table: Weighting Of Indicators
73

The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.

Business Monitor International (BMI)'s Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
  • Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc