Business Monitor International


Malaysia Consumer Electronics Report

Published 25 March 2014

  • 65 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Malaysia Consumer Electronics Report

BMI View: Sales of key digital lifestyle products such as digital TV sets, smartphones and tablets are growing rapidly in Malaysia, and the country remains one of the region's high-growth consumer electronics markets.

Ongoing growth in private consumption, largely credited to the impact of cash handouts and increased government welfare spending, will support market expansion. The falling price of devices will be a further growth driver, particularly with increasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors. However, there is downside risk due to uncertainties over the export market, while the outlook for employment could weigh on consumer confidence and limit spending on discretionary lifestyle products such as TV sets.

Headline Expenditure Projections

Computer Hardware Sales: US$3.0bn in 2013 to US$3.2bn in 2014. Tablet sales are driving unit growth, but with preference for low-cost devices, growth in market value is failing to keep pace.

AV Sales: US$1.8bn in 2013 to US$1.9bn in 2014. HD, smart TV sets and digital cameras provide strong growth areas, but AV will remain the slowest growth segment of the consumer electronics market.

Communications Sales: US$3.5bn in 2013 to US$3.8bn in 2014. Smartphone penetration is rising rapidly as device prices decline, and the launch of 4G mobile services will act as a push factor for upgrades at the high end of the market.

Key Trends And Developments

The PC market is in the midst of a major transition, with declining sales of traditional PC form factors (desktops and notebooks) as consumers shift their attention to tablets. Falling prices in the tablet market will drive growth in sales, while Malaysia's improved wireless broadband infrastructure, offering an increased number of hotspots, will also boost sales. However, the desktop and notebook market is not declining as steeply as in more developed markets, with the lower PC penetration meaning there is still demand for...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
13
Business Environment
15
Industry Forecast
17
Table: Consumer Electronics Overview, 2010-2018 (US$mn)
17
Macroeconomic Forecasts
19
Table: Malaysia - Economic Activity
23
Industry Risk Reward Ratings
24
Asia Risk/Reward Ratings
24
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings, Q214
26
Market Overview
27
Computers
27
Table: Computer Sales, 2010-2018 (US$mn)
27
AV
32
Table: AV Sales, 2010-2018 ('000 units, unless otherwise stated)
32
Mobile Handsets
35
Table: Mobile Handsets Sales, 2010-2018
35
Competitive Landscape
39
International Companies
39
Table: Lenovo
39
Table: Acer
40
Table: Panasonic
41
Local Companies
42
Table: Malaysian Pacific Industries
42
Industry Trends And Developments
43
Table: Electronics Output, 2010-2018 (US$bn)
43
Table: Malaysian Electronics Exports, March 2011-Feb 2012 (MYRmn)
43
Table: Malaysian Consumer Electronics Manufacturing, March 2011-Feb 2012 (MYRmn)
44
Table: Malaysian Electronics And Electrical Products, March 2011-Feb 2012 (MYRmn)
45
Table: Malaysian Semiconductors Exports, March 2011-Feb 2012 (MYRmn)
45
Demographic Forecast
48
Table: Malaysia's Population By Age Group, 1990-2020 ('000)
49
Table: Malaysia's Population By Age Group, 1990-2020 (% of total)
50
Table: Malaysia's Key Population Ratios, 1990-2020
51
Table: Malaysia's Rural And Urban Population, 1990-2020
51
Methodology
52
Industry Forecast Methodology
52
Sector-Specific Methodology
53
Sources
53
Risk/Reward Rating Methodology
54
Sector-Specific Methodology
55
Table: Consumer Electronics Risk/Reward Ratings Indicators
56
Table: Weighting Of Indicators
57

The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.

Business Monitor International (BMI)'s Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
  • Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Ratings

BMI's Consumer Electronics Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors and participants in the regional consumer electronics market. The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc