Business Monitor International


Kazakhstan Food & Drink Report

Published 19 June 2014

  • 119 pages
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$1,295.00
Kazakhstan Food & Drink Report

BMI View: Private consumption is set to remain the primary driver of Kazakh economic growth , and this will have positive implication s for spend ing on food and drink. Future drivers of growth will be portfolio expansion by major manufacturers and importers, including strong marketing and promotional campaigns targeting younger and more aspirational consumers. The country remains an attractive des tination for foreign investment owi ng to its vast natural resource wealth, significant potential to export to high- growth markets in East and South Asia, and steadily improving business environment.

Headline Industry Data (local currency):

  • 2014 per capita food consumption: +9.6%; compound annual growth rate (CAGR) 2013 to 2018: +9.9%

  • 2014 alcoholic drinks value sales: +10.2%; CAGR forecast 2013 to 2018: +10.9%

  • 2014 soft drinks value sales: +13.5%; CAGR forecast 2013 to 2018: +14.1%

Key Industry Developments

Exports Below Potential On Harvest Delay And Competition : We maintain our forecast for Kazakh wheat production to rebound by 52.4% year-on-year (y-o-y) to reach 15.0mn tonnes in 2013/14. This is slightly lower than official estimates, which project output of 16.3mn tonnes in 2013/14. Our lower forecast is in line with our concerns over potential deterioration to the quality of the crop. Even though 92.0% of the wheat collected so far is of high quality, local industry sources fear that the quality could fall further as the harvesting campaign shifts to the northern part of the country. Kazakhstan has already harvested 7.5mn tonnes of wheat from 40% of the sown area, with yields at 1.3 tonnes/hectare (ha), up from 0.8 tonnes/ha in 2012/13. As of September last season, more than 80% of the sown area had been harvested.

Heineken And EBI To Break Up Joint Ventures : At the beginning of 2013, Dutch brewer Heineken and Efes Breweries International (EBI), a subsidiary of Turkey's Anadolu Efes, announced plans to dissolve their joint ventures in...

Table of Contents

BMI Industry View
7
SWOT
9
Food
9
Drink
11
Mass Grocery Retail
13
Industry Forecast
15
Consumer Outlook
15
Food
17
Food Consumption
17
Table: Food Consumption Indicators - Historical Data & Forecasts (Kazakhstan 2011-2018)
18
Canned Food
19
Confectionery
19
Table: Confectionery Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2011-2018)
20
Processed Foods
21
Table: Meat Volume Sales, Production & Trade - Historical Data & Forecast (Kazakhstan 2013-2018)
22
Table: Frozen Fruit & Vegetables Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
22
Baked Products
22
Table: Sweet Biscuits Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
23
Pasta
23
Table: Pasta Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
24
Dairy
24
Table: Dairy Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
25
Drink
26
Alcoholic Drinks
26
Table: Alcoholic Drinks Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
27
Soft Drinks
28
Table: Soft Drinks Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
29
Hot Drinks
31
Table: Hot Drink Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Kazakhstan 2013-2018)
32
Mass Grocery Retail
33
Trade
34
Table: Trade Balance - Historical Data & Forecasts (Kazakhstan 2013-2018)
35
Macroeconomic Forecast
36
Economic Analysis
36
Industry Risk Reward Ratings
40
Central And Eastern Europe Risk/Reward Ratings
40
Table: Central & Eastern Europe Food & Drink Risk/Reward Ratings Q314
42
Market Overview
46
Food
46
Food Processing
46
Canned Food
47
Confectionery
47
Agriculture
47
Drink
49
Alcoholic Drinks
49
Soft Drinks
52
Hot Drinks
54
Mass Grocery Retail
54
Industry Trends And Developments
56
Food
56
Key Industry Trends And Developments
56
Drink
59
Key Industry Trends And Developments
59
Mass Grocery Retail
60
Key Industry Trends And Developments
60
Competitive Landscape
62
Table: Key Players In Kazakhstan's Food Sector
62
Table: Key Players In Kazakhstan's Drink Sector
62
Table: Key Players In Kazakhstan's Mass Grocery Retail Sector
63
Company Profile
64
Ardager Agricultural Financial
64
Karaganda Confectionery
66
Efes Karaganda Brewery
68
Carlsberg Kazakhstan
70
Coca-Cola I-ecek
72
Vester
74
Global Industry Overview
76
Table: Food And Drink Core Views
85
Demographic Forecast
86
Table: Kazakhstan's Population By Age Group, 1990-2020 ('000)
87
Table: Kazakhstan's Population By Age Group, 1990-2020 (% of total)
88
Table: Kazakhstan's Key Population Ratios, 1990-2020
89
Table: Kazakhstan's Rural And Urban Population, 1990-2020
89
Glossary
90
Food & Drink
90
Mass Grocery Retail
90
Methodology
92
Industry Forecast Methodology
92
Sector-Specific Methodology
93
Sources
93
Risk/Reward Rating Methodology
94
Table: Food & Drink Risk/Reward Rating Indicators
95
Table: Weighting
96

The Kazakhstan Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Kazakhstan Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Kazakhstan.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Kazakhstan to test other views - a key input for successful budgeting and strategic business planning in the Kazakhstani food and drink market.
  • Target business opportunities and risks in Kazakhstan through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc