Business Monitor International


Kazakhstan Food & Drink Report

Published 11 February 2014

  • 119 pages
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$1,295.00
Kazakhstan Food & Drink Report

BMI View: Private consumption is set to remain the primary driver of Kazakh economic growth , and this will have positive implication s for spend ing on food and drink. Future drivers of growth will be portfolio expansion by major manufacturers and importers, including strong marketing and promotional campaigns targeting younger and more aspirational consumers. The country remains an attractive des tination for foreign investment owi ng to its vast natural resource wealth, significant potential to export to high- growth markets in East and South Asia, and steadily improving business environment.

Headline Industry Data (local currency):

  • 2014 per capita food consumption: +9.6%; compound annual growth rate (CAGR) 2014 to 2018: +8.0%

  • 2014 alcoholic drinks value sales: +10.2%; CAGR forecast 2014 to 2018: +8.8%

  • 2014 soft drinks value sales: +13.5%; CAGR forecast 2014 to 2018: +11.2%

Key Industry Developments

Lotte Confectionery Acquires Rakhat : In summer 2013, South Korea-based Lotte Confectionery reached an agreement to acquire leading Kazakh confectioner Rakhat JSC. The arrangement will see Lotte initially purchase a 76% share of the company for US$156.6mn before buying up the remaining shares. The deal will enable Lotte to expand its presence in the Central Asian market, with Rakhat offering annual sales in the region of just over US$200mn as of 2012.

Exports Below Potential: We maintain our forecast for Kazakh wheat production to rebound by 52.4% year-on-year to reach 15.0mn tonnes in 2013/14. This is slightly lower than official estimates of 16.3mn tonnes. Indeed, we are concerned about potential deterioration to the quality of the crop. We maintain our view that Kazakhstan will struggle to export wheat this season because of strong competitiveness from neighbouring countries, which still dominate the shipping routes to the Middle East and Asia. Ultimately, we believe the development of the country's export sector will come from a shift...

Table of Contents

BMI Industry View
7
SWOT
9
Food
9
Drink
11
Mass Grocery Retail
13
Industry Forecast
15
Consumer Outlook
15
Food
17
Food Consumption
17
Table: Food Consumption Indicators - Historical Data & Forecasts, 2011-2018
18
Canned Food
19
Table: Canned Food Value/Volume Sales - Historical Data & Forecasts, 2011-2018
19
Confectionery
21
Table: Confectionery Volume/Value Sales - Historical Data & Forecasts, 2011-2018
21
Processed Foods
24
Table: Processed Meat Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
25
Table: Frozen Fruits & Vegetables Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
25
Baked Products
26
Table: Baked Products Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
27
Pasta
29
Table: Pasta Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
30
Dairy
31
Table: Dairy Products Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
32
Drink
37
Alcoholic Drinks
37
Table: Alcoholic Drinks Volume/Value Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
38
Soft Drinks
44
Table: Soft Drinks Value/Volume Sales - Historical Data & Forecasts, 2011-2018
45
Hot Drinks
51
Table: Hot Drinks Value/Volume Sales - Historical Data & Forecasts, 2011-2018
52
Mass Grocery Retail
53
Trade
54
Table: Trade Indicators - Historical Data & Forecasts, 2010-2017
55
Macroeconomic Forecast
56
Macroeconomic Forecasts
56
Table: Kazakhstan - Economic Activity
60
Industry Risk Reward Ratings
61
Central And Eastern Europe Risk/Reward Ratings
61
Table: Central & Eastern Europe Food & Drink Risk/Reward Ratings Q214
63
Table: Central & Eastern Europe Food & Drink Risk/Reward Sub-Factor Ratings Q214 (scores out of 10)
66
Market Overview
68
Food
68
Food Processing
68
Canned Food
69
Confectionery
69
Agriculture
69
Drink
71
Alcoholic Drinks
71
Soft Drinks
74
Hot Drinks
76
Mass Grocery Retail
76
Industry Trends And Developments
78
Food
78
Drink
82
Mass Grocery Retail
83
Competitive Landscape
85
Table: Key Players In Kazakhstan's Food Sector
85
Table: Key Players In Kazakhstan's Drink Sector
85
Table: Key Players In Kazakhstan's Mass Grocery Retail Sector
86
Company Profile
87
Ardager Agricultural Financial
87
Karaganda Confectionery
89
Efes Karaganda Brewery
91
Carlsberg Kazakhstan
93
Coca-Cola I-ecek
95
Vester
97
Global Industry Overview
99
Table: Food And Drink Core Views
108
Demographic Forecast
109
Demographic Outlook
109
Table: Kazakhstan's Population By Age Group, 1990-2020 ('000)
110
Table: Kazakhstan's Population By Age Group, 1990-2020 (% of total)
111
Table: Kazakhstan's Key Population Ratios, 1990-2020
112
Table: Kazakhstan's Rural And Urban Population, 1990-2020
112
Glossary
113
Food & Drink
113
Mass Grocery Retail
113
Methodology
115
Industry Forecast Methodology
115
Sector-Specific Methodology
116
Sources
116
Risk/Reward Rating Methodology
117
Table: Food & Drink Risk/Reward Rating Indicators
118
Table: Weighting
119

The Kazakhstan Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Kazakhstan Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Kazakhstan.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Kazakhstan to test other views - a key input for successful budgeting and strategic business planning in the Kazakhstani food and drink market.
  • Target business opportunities and risks in Kazakhstan through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Ratings

BMI's Food & Drink Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc