Business Monitor International


Ireland Telecommunications Report

Published 05 March 2014

  • 100 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Ireland Telecommunications Report

BMI View: This quarter, BMI has extended its forecasts for Ireland's fixed-line voice, broadband and mobile communications markets through to 2018. We have also utilised the latest operator and regulator data to fine-tune those forecasts. As such, we expect to see slightly stronger mobile subscription growth and slower contraction of the fixed-line market. We hold to our current outloo k for modest growth in the broadband market on the back of eircom 's progress with its next-generation access network, the rollout of 4G LTE services and potential consolidation in the mobile market, as well as the entrance of Electricity Serv ices Board (ESB) into t he mass market broadb and services arena. That said, we expect price competition to intensify across all sectors, including pay-TV, following eircom's launch of eVision-branded IPTV in Q413.

Key Data

  • At the end of September 2013 there were 5.615mn mobile subscriptions in Ireland, including mobile broadband and M2M subscriptions. Total mobile subscriptions decreased by 3.2% this quarter while mobile broadband subscriptions declined by 1.8%.

  • Based on the underperformance of Ireland's mobile operators in 9M13 we expect market wide ARPUs to drop to EUR25.6 by the end of 2013, and to EUR23.7 in 2014, but forecast they will recover slightly over the long term, as increased 3G and 4G penetration rises towards the end of our forecast period to 2018.

Key Trends & Developments

In January 2014, Electricity Supply Board (ESB) received regulatory approval to build and operate a fibre-optic next generation access network capable of delivering high-speed broadband services to more than 500,000 homes and offices across rural Ireland. While BMI welcomes any initiatives aimed at extending broadband access to Ireland's underserved rural communities, and argue that ESB is better placed than most telecoms operators to do that, we believe the partially state-owned utility will struggle to generate a return on its...

Table of Contents

BMI Industry View
7
SWOT
9
Mobile
9
Wireline
11
Political
13
Economic
14
Industry Forecast
15
Mobile
15
Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2011-2018
15
Fixed Line
18
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2011-2018
18
Broadband
19
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2011-2018
19
Industry Risk Reward Ratings
21
Industry Risk/Reward Ratings
21
Few Changes At The Top
21
Economic Headwinds Persist
22
Minor Markets Compared
23
Table: Western Europe Risk/Reward Ratings, Q214
25
Market Overview
26
Mobile
26
Regional Perspective
26
Table: Ireland Mobile Market Regional Comparisons, 2012
27
Key Developments
27
Market Growth
27
Market Shares
29
Table: Ireland Mobile Subscribers Q212-Q313 ('000)
31
Subscription Mix
31
Usage (ARPUs)
32
MVNOs
36
Mobile Content
37
Mobile Operator Data
40
Table: Ireland Mobile Market Overview
40
Table: Vodafone Ireland
40
Table: O2 Ireland
41
Table: Hutchison 3G Ireland
42
Table: Meteor
43
Western Europe Mobile Content
45
Monetising Footfall
46
Interoperable M-Commerce A Stronger Proposition
47
Positioning Key To M2M Success
48
Regaining Control Of The Bill
50
Wireline
52
Recent Developments
52
Fixed-Line
53
Broadband
56
Table: Fixed Broadband Accesses By Technology, Q312-Q313
56
Pay-TV/Convergence
58
Industry Trends And Developments
60
Fibre Networks
60
Mobile Operators: M&A and Network Investment
60
MTR Proposals Subject To Challenge
61
eircom Post-Examinership
62
Regulatory Development
63
Regulatory Overview
63
Table: Regulatory Bodies And Their Responsibilities
63
Regulatory Developments
63
Competitive Landscape
65
Table: Key Players: Ireland Telecoms Sector
65
Company Profile
66
Eircom
66
Telef-nica O2 Ireland
73
Vodafone Ireland
77
Hutchison 3G Ireland
81
Regional Overview
85
Telit Communications: New Strategy Beginning To Pay Off
85
Table: Telit Communications Financial Performance, 2009-2013
86
Beware Commoditisation
87
Differentiation And Value Added Key To Success
88
The Road Ahead
89
Demographic Forecast
90
Demographic Outlook
90
Table: Ireland's Population By Age Group, 1990-2020 ('000)
91
Table: Ireland's Population By Age Group, 1990-2020 (% of total)
92
Table: Ireland's Key Population Ratios, 1990-2020
93
Table: Ireland's Rural And Urban Population, 1990-2020
93
Glossary
94
Table: Glossary Of Terms
94
Methodology
96
Industry Forecast Methodology
96
Sources
97
Risk/Reward Ratings Methodology
98
Table: Risk/Reward Ratings Indicators
99
Table: Weighting Of Indicators
100

The Ireland Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Ireland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ireland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ireland.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Ireland to test other views - a key input for successful budgeting and strategic business planning in the Irish telecoms market.
  • Target business opportunities and risks in Ireland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ireland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Ratings

BMI's Telecommunications Business Environment Ratings provides a country-comparative Risk-Reward Ratings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The ratings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc