Business Monitor International


Ireland Telecommunications Report

Published 13 May 2014

  • 100 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Ireland Telecommunications Report

BMI View: This quarter, BMI has utilised the latest operator and regulator data to fine-tune our forecasts. As such, we expect to see slightly stronger mobile subscription growth and slower contraction of the fixed-line market. We hold to our current outloo k for modest growth in the broadband market on the back of eircom 's progress with its next-generation access network, the rollout of 4G LTE services and potential consolidation in the mobile market, as well as the entrance of Electricity Serv ices Board (ESB) into t he mass market broadb and services arena. That said, we expect price competition to intensify across all sectors, including pay-TV, following eircom's launch of eVision-branded IPTV in Q413.

Key Data

  • At the end of 2013 there were 5.626mn mobile subscriptions in Ireland, including mobile broadband and M2M subscriptions. Total mobile subscriptions decreased by 0.2% this quarter while mobile broadband subscriptions declined by 2.8%.

  • We estimate that market wide ARPUs recovered slightly to EUR27.2 in Q413, but expect them to drop to EUR25.3 by the end of 2014. However, we forecast that they will recover slightly over the long term, as 3G and 4G penetration rises towards the end of our forecast period to 2018.

Key Trends & Developments

In January 2014, Electricity Supply Board (ESB) received regulatory approval to build and operate a fibre-optic next generation access network capable of delivering high-speed broadband services to more than 500,000 homes and offices across rural Ireland. While BMI welcomes any initiatives aimed at extending broadband access to Ireland's underserved rural communities, and argue that ESB is better placed than most telecoms operators to do that, we believe the partially state-owned utility will struggle to generate a return on its EUR400mn investment.

ESB will roll out a fibre-to-the-building (FTTB) network that will directly connect 500,000 premises via electricity cable pylons, poles and...

Table of Contents

BMI Industry View
7
SWOT
9
Mobile
9
Wireline
11
Political
13
Economic
14
Industry Forecast
15
Mobile
15
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Ireland 2011-2018)
15
Fixed Line
18
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Ireland 2011-2018)
18
Industry Risk Reward Ratings
20
Changes At The Top
20
Table: Western Europe Telecoms - Risk/Rewards Ratings, Q314
23
Market Overview
25
Mobile
25
Regional Perspective
25
Table: Ireland Mobile Market Regional Comparisons, 2013
26
Key Developments
26
Market Growth
26
Market Shares
28
Table: Ireland Mobile Subscribers Q312-Q413 ('000)
30
Subscription Mix
30
Usage (ARPUs)
31
MVNOs
35
Mobile Content
36
Mobile Operator Data
39
Table: Ireland Mobile Market Overview
39
Table: Vodafone Ireland
39
Table: O2 Ireland
40
Table: Hutchison 3G Ireland
41
Table: Meteor
42
Western Europe Mobile Content
44
Monetising Footfall
45
Interoperable M-Commerce A Stronger Proposition
46
Positioning Key To M2M Success
47
Regaining Control Of The Bill
49
Wireline
51
Recent Developments
51
Fixed-Line
53
Broadband
56
Table: Fixed Broadband Accesses By Technology, Q312-Q413
56
Pay-TV/Convergence
58
Industry Trends And Developments
60
Fibre Networks
60
Mobile Operators: M&A and Network Investment
60
Vodafone Successfully Challenges MTR Proposals
61
eircom Post-Examinership
62
Regulatory Development
63
Regulatory Overview
63
Table: Regulatory Bodies And Their Responsibilities
63
Regulatory Developments
63
Competitive Landscape
65
Table: Key Players: Ireland Telecoms Sector
65
Company Profile
66
eircom
66
Telef-nica O2 Ireland
73
Vodafone Ireland
77
Hutchison 3G Ireland
82
Regional Overview
86
INSIDE Secure: New Strategy, New Deals
86
Revenue Growth Momentum Recovers In Q413
87
Table: INSIDE Secure - Key Performance Indicators (USD '000)
88
Strengthening Mobile Security Proposition
89
Acquisition Bolsters Security Capabilities
89
New Licensing Deal With Intel Offsets Exposure To BlackBerry
90
Demographic Forecast
92
Demographic Outlook
92
Table: Ireland's Population By Age Group, 1990-2020 ('000)
93
Table: Ireland's Population By Age Group, 1990-2020 (% of total)
94
Table: Ireland's Key Population Ratios, 1990-2020
95
Table: Ireland's Rural And Urban Population, 1990-2020
95
Glossary
96
Table: Glossary Of Terms
96
Methodology
98
Industry Forecast Methodology
98
Sources
99
Risk/Reward Ratings Methodology
100
Table: Risk/Reward Ratings Indicators
101
Table: Weighting Of Indicators
102

The Ireland Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Ireland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ireland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ireland.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Ireland to test other views - a key input for successful budgeting and strategic business planning in the Irish telecoms market.
  • Target business opportunities and risks in Ireland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ireland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Rankings

BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The rankings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc