Business Monitor International


Hungary Telecommunications Report

Published 10 February 2014

  • 101 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hungary Telecommunications Report

BMI View: Due to saturation in the mobile market opportunities for operators are primarily in encouraging subscribers to upgrade their handsets or move to higher capacity data services to generate additional revenues . There is also additional pressure on traditional services as smartphone users substitute voice and messaging usage to IP alternatives. Meanwhile, wireline operators face similar challenges, for instance staving off the trend of fixed-to-mobile substitution and competition from VoIP. However there is a significant opportunity for wireline service providers in migrating subscriptions to higher speed services such as cable over DOCSIS3.0 and FTTx, thereby raising ARPU. The medium term outlook is therefore mixed, with operators that position their product to capture growth from customers upgrading services likely to outperform.

Key Data

  • The mobile market has stagnated in terms of total subscription growth, with mobile subscriptions up 0.4% y-o-y to 10.741mn at the end of Q313.

  • In contrast, the mobile internet market is booming. NMHH reported a total of 2.899mn active mobile internet subscriptions at the end of September 2013, up 33.7% y-o-y, making it the outperforming growth segment of Hungary's telecoms market.

Key Trends And Developments

The development of high capacity wireless data services has been the major change in the mobile market in 2013, and investment will continue into 2014. In November 2013 T-Mobile stated it planned to double the population coverage level of its 4G LTE mobile network from 40% in Q413 to 80% by 2015. T-Mobile has also expanded the range of LTE enabled devices, with 30 models of phones and tablets available since Q413. Meanwhile second largest operator Telenor announced in October 2013 that it had modernised its LTE network to provide maximum download speeds of 150Mbps, as well as making its 4G LTE service available for smartphone and tablet users, around a year after it was initially launched for...

Table of Contents

BMI Industry View
7
SWOT
9
Mobile SWOT
9
Wireline SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
17
Mobile
17
Table: Telecoms Sector - Mobile - Historical Data & Forecasts
17
Fixed Line
20
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts
20
Broadband
22
Table: Internet - Historical Data & Forecasts, 2011-2018
22
Industry Risk/Reward Ratings
24
Table: CEE Risk/Reward Ratings, Q214
27
Market Overview
29
Mobile
29
Table: Hungary Mobile Market Regional Comparisons, 2012
30
Recent Developments
30
Mobile Growth
31
Market Shares
32
Table: Hungary - Mobile Market Net Additions ('000), Q411-Q313
33
Usage
34
MVNOs
35
Networks
37
Mobile Content/Value-Added Services
39
Table: Selected VAS Services
41
Table: Mobile Contract Wins
42
Mobile Operator Data
43
Table: Market Overview
43
Table: T-Mobile
43
Table: Telenor
44
Table: Vodafone
45
Market Overview
46
Wireline
49
Key Developments
49
Fixed-Line
49
Table: Total Fixed-Line Subscriptions By Technology ('000), Q312-Q313
50
Broadband
52
Table: Magyar Telekom Pay-TV Subscriptions By Technology ('000) & Blended TV ARPU (HUF)
56
Table: Wireline Developments, 2008-2013
57
Industry Trends And Developments
58
Table: Industry Trends And Developments
60
Regulatory Development
61
Table: Hungary - Regulatory Bodies
62
Competitive Landscape
63
Table: Key Players - Hungary Telecoms Sector
63
Company Profile
64
Magyar Telekom
64
T-Mobile Hungary
69
Invitel Holdings
74
Telenor Hungary
78
Vodafone Hungary
83
Regional Overview
86
Table: GTS Central Europe Data Centre Locations
90
Demographic Forecast
91
Table: Hungary's Population By Age Group, 1990-2020 ('000)
92
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
93
Table: Hungary's Key Population Ratios, 1990-2020
94
Table: Hungary's Rural And Urban Population, 1990-2020
94
Glossary
95
Table: Glossary Of Terms
95
Methodology
97
Industry Forecast Methodology
97
Sources
98
Risk/Reward Ratings Methodology
99
Table: Risk/Reward Ratings Indicators
100
Table: Weighting Of Indicators
101

The Hungary Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

Executive Summary

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Ratings

BMI's Telecommunications Business Environment Ratings provides a country-comparative Risk-Reward Ratings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The ratings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2017 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc