Business Monitor International


Hungary Telecommunications Report

Published 14 May 2014

  • 101 pages
 
$1,295.00
Hungary Telecommunications Report

BMI View: Due to saturation in the mobile market opportunities for operators are primarily in encouraging subscribers to upgrade their handsets or move to higher capacity data services to generate additional revenues . There is additional pressure on traditional service revenues as smartphone users substitute voice and messaging usage to IP alternatives. Meanwhile, there is a significant opportunity for wireline service providers in migrating subscriptions to higher speed services such as cable over DOCSIS3.0 and FTTx, thereby raising ARPU. The medium term outlook is therefore mixed, with operators that position their product to capture growth from customers upgrading services likely to outperform.

Key Data

  • After net subscription losses in 2011 and 2012 the mobile market returned to growth in 2013 with total subscriptions up 0.6% to 10.755mn in Q413.

  • Meanwhile the mobile internet market is booming. NMHH reported a total of 3.095mn active mobile internet subscriptions at the end of 2013, up 29%, making it the outperforming growth segment of Hungary's telecoms market.

  • Converged service provision acted as a buffer against fixed-to-mobile substitution in 2013, with fixed-line subscriptions up 2.6% to 3.039mn in Q413.

Key Trends And Developments

The wireline market in Hungary has shifted towards a converged service centric market since 2011 - with the leading operators Magyar Telekom and UPC both aggressively marketing packages combining fixed-line, pay-TV and broadband services. UPC has successfully leveraged its broadband speed advantages through DOCSIS3.0 based cable services, while Magyar has extensive reach and a mix of DSL, cable and fibre infrastructure. The main loser has been Invitel, owned by private equity firm Mid-Europa Partners, which announced it is looking to sell Invitel, with a formal sales process expected to begin in Q214 or Q314. The company is valued at EUR200mn-EUR300mn, although Mid Europa could look to break up its...

Table of Contents

BMI Industry View
7
SWOT
9
SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
17
Mobile
17
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Hungary 2011-2018)
17
Wireline
20
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Hungary 2011-2018)
20
Industry Risk/Reward Ratings
22
Industry Risk Reward Ratings
22
Table: CEE Telecoms Risk/Rewards Ratings, Q314
24
Market Overview
26
Mobile
26
Table: Hungary Mobile Market Regional Comparisons, 2013
27
Recent Developments
27
Mobile Growth
28
Market Shares
29
Table: Hungary - Mobile Market Net Additions ('000), 2012-2013
30
Usage
31
MVNOs
32
Networks
33
Mobile Content/Value-Added Services
35
Table: Selected VAS Services
37
Table: Mobile Contract Wins
37
Mobile Operator Data
38
Table: Market Overview
38
Table: T-Mobile
38
Table: Telenor
39
Table: Vodafone
40
Central And Eastern Europe Mobile Content
41
Wireline
45
Key Developments
45
Fixed-Line
45
Table: Total Fixed-Line Subscriptions By Technology ('000),
45
Broadband
47
Table: Magyar Telekom Pay-TV Subscriptions By Technology ('000) & Blended TV ARPU (HUF)
52
Table: Wireline Developments, 2008-2013
53
Industry Trends And Developments
54
Table: Industry Trends And Developments
56
Regulatory Development
57
Table: Hungary - Regulatory Bodies
58
Competitive Landscape
59
Table: Key Players - Hungary Telecoms Sector
59
Company Profile
60
Magyar Telekom
60
T-Mobile Hungary
65
Invitel Holdings
70
Telenor Hungary
74
Vodafone Hungary
79
Regional Overview
82
Table: Ericsson Quarterly And Annual Results By Segment (SEKbn)
83
Demographic Forecast
86
Table: Hungary's Population By Age Group, 1990-2020 ('000)
87
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
88
Table: Hungary's Key Population Ratios, 1990-2020
89
Table: Hungary's Rural And Urban Population, 1990-2020
89
Glossary
90
Table: Glossary Of Terms
90
Methodology
92
Industry Forecast Methodology
92
Sources
93
Risk/Reward Ratings Methodology
94
Table: Risk/Reward Ratings Indicators
95
Table: Weighting Of Indicators
96

The Hungary Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

Executive Summary

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Ratings

BMI's Telecommunications Business Environment Ratings provides a country-comparative Risk-Reward Ratings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The ratings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2017 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%