Business Monitor International


Hungary Consumer Electronics Report

Published 12 February 2014

  • 73 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hungary Consumer Electronics Report

BMI View: Hungary retains the potential to be a growing market for consumer electronics devices over our five-year forecast period to 2018. The Hungarian consumer electronics market still has considerable latent growth potential. Home computer penetration remains low compared with peer group countries while internet penetration is also relatively low as a percentage of households. In the handset market, c onsumers are increasingly becoming data-centric, offering scope for smartphone adoption as vendors offer low-cost devices .

Headline Expenditure Projections

  • Computer Hardware Sales: US$1.21bn in 2013 to US$1.24bn in 2014, an increase of 2.8%. Although unit growth remains strong, competition from low-cost Android tablets is putting downward pressure on prices across the market and limiting increases in market value.

  • AV Sales: US$816mn in 2013 to US$855mn in 2014, +4.8% in US dollar terms. Penetration of digital TV is driving demand for flat-screen TV sets as consumers upgrade to take advantage of new services.

  • Handset Sales: US$395mn in 2013 to US$432mn in 2014, +9.4% in US dollar terms. The declining price of smartphones, particularly in the Android ecosystem, is sustaining sales growth. Operator subsidies are also helping to support market growth despite the constraints on Hungarian consumers.

Key Trends And Developments

The Media-Saturn group of companies unveiled a dual online marketing strategy to reach a wider market and target price-conscious consumers. Although most Hungarians prefer to make final purchases offline, Google Think Insights research found that Hungarians aged 14 and over were looking online for price comparisons and reviews in 2011. As vendors gain consumer trust, BMI believes online retail could hit a niche market.

At the beginning of January 2014, Microsoft claimed its Windows Phone to be the number two mobile OS in 14 markets including Hungary. The company stated it doubled sales worldwide over the Christmas period...

Table of Contents

BMI Industry View
7
SWOT
8
Political
10
Economic
11
Business Environment
12
Industry Forecast
14
Table: Consumer Electronics Overview, 2011-2018
14
Macroeconomic Forecasts
17
Economic Analysis
17
Table: Hungary - Economic Activity
24
Industry Risk Reward Ratings
25
Table: CEE Consumer Electronics Risk/Reward Ratings
28
Market Overview
29
Computers
31
Table: PC Sales, 2011-2018
31
AV Devices
39
Table: AV Sales, 2011-2018
39
Mobile Devices
44
Table: Mobile Communications, 2011-2018
44
Competitive Landscape
49
International Companies
49
Table: Lenovo
49
Table: Dell
50
Table: Samsung Electronics
51
Table: Huawei
52
Industry Trends And Developments
53
Table: Electronics Output, 2011-2018
53
Table: Computer, Electronic and Optical Products, National Sales Volume Index, 2011-2012
53
Table: Hungary Industrial Parks And Resident IT/Electronics Companies
55
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
57
Table: Electronics Output By Segment, 2011-2018
58
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
59
Table: Hungarian Exports Of Office And Automatic Data Machines, YTD (HUFmn)
59
Regulatory Development
60
Company Profile
62
Albacomp
62
Demographic Forecast
64
Table: Hungary's Population By Age Group, 1990-2020 ('000)
65
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
66
Table: Hungary's Key Population Ratios, 1990-2020
67
Table: Hungary's Rural And Urban Population, 1990-2020
67
Methodology
68
Industry Forecast Methodology
68
Sector-Specific Methodology
69
Sources
69
Risk/Reward Rating Methodology
70
Sector-Specific Methodology
71
Table: Consumer Electronics Risk/Reward Ratings Indicators
71
Table: Weighting Of Indicators
72

The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.

Business Monitor International (BMI)'s Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
  • Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Ratings

BMI's Consumer Electronics Business Environment Ratings provide a country-comparative Risk-Reward Ratings index aimed at investors and participants in the regional consumer electronics market. The ratings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc