Business Monitor International


Hungary Consumer Electronics Report

Published 10 November 2014

  • 73 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hungary Consumer Electronics Report

BMI View: T he Hungarian consumer electronics market has suffered from the challenging economic environment in Hungary in recent years but demand recovered in 2014 as a result of technology trends , ie booming tablet and smartphone sales, as well as the fact upgrade demand was brought forward by the withdrawal of XP support and the FIFA World Cup . Although several macroeconomic indicators are expected to continue to strengthen in 2015 , the depreciation of the forint against the US dollar will mean trading conditions remain challenging and we expect demand to contract in US dollar terms in 2015 . Despite the ongoing drag on growth, we believe the Hungarian market retains the potential for medium - term growth . Home computer penetration remains low compared with peer group countries while internet penetration is also relatively low as a percentage of households. Meanwhile, i n the handset market, c onsumers are increasingly becoming data-centric, offering scope for smartphone adoption as vendors offer low-cost devices .

Headline Expenditure Projections

  • Computer Hardware Sales: USD934mn in 2014 to USD875mn in 2015, a decrease of 6.4%. Depreciation of the forint will weigh on demand in 2015, exacerbated by the fact considerable desktop upgrade demand was brought forward by the withdrawal of support for the XP OS in 2014.

  • AV Sales: USD505mn in 2014 to USD504mn in 2015, -0.2% in US dollar terms. Digital camera and mp3 markets will continue to contract, but volumes are beginning to stabilise after the boom in smartphone volumes cannibalised sales.

  • Handset Sales: USD682mn in 2014 to USD690mn in 2015, +1.2% in US dollar terms. Marked slowdown from 2014, but expected to be the only segment to continue growing as operator subsidies help to support market growth despite the constraints on Hungarian consumers.

Key Trends And Developments

The Hungarian IT and consumer electronics base has been hit by several trends in recent years including...

Table of Contents

BMI Industry View
7
SWOT
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
15
Table: Consumer Electronics Overview (Hungary 2012-2018)
15
Macroeconomic Forecasts
18
Economic Activity
18
Table: Hungary Economic Activity
25
Industry Risk Reward Ratings
26
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
28
Market Overview
29
Computers
29
Table: PC Sales (Hungary 2012-2018)
29
AV Devices
34
Table: AV Sales (Hungary 2012-2018)
34
Mobile Devices
39
Table: Mobile Communications (Hungary 2012-2018)
39
Competitive Landscape
46
International Companies
46
Table: Lenovo
46
Table: Dell
47
Table: Samsung Electronics
48
Table: Huawei
49
Industry Trends And Developments
50
Table: Electronics Output, 2011-2018
50
Table: Computer, Electronic and Optical Products, National Sales Volume Index, 2011-2012
50
Table: Hungary Industrial Parks And Resident IT/Electronics Companies
52
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
54
Table: Electronics Output By Segment, 2011-2018
55
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
56
Table: Hungarian Exports Of Office And Automatic Data Machines, YTD (HUFmn)
56
Regulatory Development
57
Company Profile
59
Albacomp
59
Demographic Forecast
61
Table: Hungary's Population By Age Group, 1990-2020 ('000)
62
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
63
Table: Hungary's Key Population Ratios, 1990-2020
64
Table: Hungary's Rural And Urban Population, 1990-2020
64
Methodology
65
Industry Forecast Methodology
65
Sector-Specific Methodology
66
Sources
66
Risk/Reward Rating Methodology
67
Sector-Specific Methodology
68
Table: Consumer Electronics Risk/Reward Ratings Indicators
69
Table: Weighting Of Indicators
70

The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.

Business Monitor International (BMI)'s Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
  • Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc