Business Monitor International


Hong Kong Consumer Electronics Report

Published 26 March 2014

  • 58 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hong Kong Consumer Electronics Report

BMI View: high incomes and   a tech literate population combine to ensure demand for the latest devices remains strong in Hong Kong , helping to compensate for the diminished first time buyer opportunities as a result of the maturity of the market.   However, spending growth on consumer electronics devices slowed in 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets. The outlook for 2014 is stronger, and we expect growth to accelerate as high consumer confidence and   short replacement cycles in key product categories such as smartphones and tablets   will ensure spending growth remains positive over the medium term. There is, however, downside risk to this outlook from a hard-landing in China, or from the negative wealth effect of any cooling in property prices that would hit consumer confidence.

Headline Expenditure Projections

Computer Hardware Sales: USD1.61bn in 2013 to USD1.68bn in 2014, up 4.1%. We expect notebook sales will return to growth in 2014 as consumers are attracted to multi-functional hybrid notebooks.

AV Sales: USD1.33bn in 2013 to USD1.4bn in 2014, up 4.8%. After a contraction in 2013 due to digital camera and mp3 unit cannibalisation by smartphones, as well as price erosion in the TV market, we expect a return to growth in 2014 as the camera and mp3 markets stabilise and emerging OLED and 4K TV sets trigger upgrades.

Handset Sales: USD2.44bn in 2013 to USD2.63bn in 2014, up 7.8% as upgrades from 2G/featurephones and replacement of high-end smartphones, with 4G LTE rollout a push factor, drive sales growth.

Key Trends & Developments

  • As a result of the maturity of the hardware market in Hong Kong, with high penetration of desktops, notebooks and tablets, there is some uncertainty regarding growth trends over the medium term. BMI expects the stabilisation of desktop and notebook volumes will begin in 2014 as they approach the...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics SWOT
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Hong Kong 2012-2018)
14
Macroeconomic Forecasts
18
Economic Analysis
18
External Trade Not What It Seems
18
Property Correction Informs Below Consensus Forecast
20
Expenditure Breakdown
20
Table: Hong Kong - Economic Activity
21
Industry Risk Reward Ratings
22
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q3 2014
24
Market Overview
25
Computers
25
Table: PC Sales (Hong Kong 2012-2018)
25
AV
31
Table: AV Sales (Hong Kong 2012-2018)
31
Mobile Handsets
36
Table: Mobile Communications (Hong Kong 2012-2018)
36
Competitive Landscape
44
International Companies
44
Table: Lenovo
44
Table: Apple
45
Table: Samsung Electronics
46
Table: Xiaomi
47
Industry Trends And Developments
48
Table: Electronics Industry Overview, 2011-2018
48
Computers
50
AV Devices
51
Table: AV & Electrical Appliances, Production and Export, 2011-2018f
52
Mobile Devices
52
Table: Communications, Production And Export
53
Regulatory Development
54
Table: Government Authorities
54
Demographic Forecast
56
Table: Hong Kong's Population By Age Group, 1990-2020 ('000)
57
Table: Hong Kong's Population By Age Group, 1990-2020 (% of total)
58
Table: Hong Kong's Key Population Ratios, 1990-2020
59
Table: Hong Kong's Rural And Urban Population, 1990-2020
59
Methodology
60
Industry Forecast Methodology
60
Sector-Specific Methodology
61
Sources
61
Risk/Reward Rating Methodology
62
Sector-Specific Methodology
64
Table: Consumer Electronics Risk/Reward Ratings Indicators
64
Table: Weighting Of Indicators
65

The Hong Kong Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hong Kong.

Business Monitor International (BMI)'s Hong Kong Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hong Kong.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong consumer electronics market.
  • Target business opportunities and risks in Hong Kong through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc