Business Monitor International


Ghana Telecommunications Report

Published 29 September 2014

  • 96 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Ghana Telecommunications Report

BMI View: The launch of commercial 4G LTE services will drive growth in Ghana's underserved broadband market. It will also increase the pressure on the incumbent fixed line service provider Vodafone to improve the competitiveness of its service amid an intensification of fixed-to-mobile substitution in the broadband market. Although Ghana's mobile operators have not revealed plans yet for the deployment of LTE services, the increasing saturation of the voice market and the roll-out of the technology by fixed-wireless operators will lead the mobile operators to re-access their LTE market strategies.  

Key Data

  • The Ghanaian mobile market grew by 1.9% quarter-on-quarter (q-o-q) in Q214, compared to q-o-q growth of 2.3% in the previous quarter and 2.1% in Q213.

  • The mobile data market grew by 7.5% q-o-q in Q214, down sharply from 25.8% q-o-q growth in Q114. The market is driven by expanding network coverage, falling tariffs and availability of low-cost smartphones.

  • The fixed-line market contracted by 0.3% q-o-q in Q214 and 6.3% year-on-year (y-o-y) in the 12 months to June 2014. Q214 was the fifth consecutive quarter of contraction, indicating that fixed-to-mobile substitution is gaining pace.

Risk/Reward Ratings

Ghana is in joint fourth position with South African BMI's Risk/Reward ratings table. Ghana's best score is in the industry rewards category, reflecting the limited state interest in the telecoms sector and the high level of regulatory independence in the country. The country's lowest rating is still in the Industry Rewards category, where it is held back by increasing market saturation and strong downward pressure on ARPUs despite increased penetration of mobile data services.

Key Trends And Developments

Surflin e Communications launched Ghana's first commercial 4G TD-LTE network in Accra and Tema in August 2014, with the deployment of 220 LTE sites in the region. The operator plans to expand the 4G service, capable of...

Table of Contents

BMI Industry View
7
BMI Industry View
7
SWOT
9
Mobile
9
SWOT
11
Politics
13
Economic
15
Business Environment
16
Industry Forecast
18
Mobile
18
Table: Telecoms Sector - Mobile - Historical Data & Forecast
18
ARPU
20
Table: Telecoms Sector - ARPU - Historical Data & Forecast
20
Fixed Line
21
Table: Telecoms Sector - Fixed-Line - Historical Data & Forecast
21
Broadband
22
Table: Telecoms Sector - Internet - Historical Data & Forecast
22
Macroeconomic Forecasts
25
Economic Analysis
25
Table: Ghana Economic Activity
29
Industry Business Environment Overview
30
Industry Risk/Reward Ratings
30
Industry Rewards
30
Country Rewards
31
Industry Risks
31
Country Risk
32
Table: Q213 Risk Reward Ratings
33
Ghana Risk/Reward Ratings
34
Market Overview
36
Mobile
36
Regional Perspective
36
Table: Ghana Mobile Market Regional Comparison, 2012
37
Key Developments
37
Market Growth
38
Table: Ghana Mobile Market ('000)
38
Market Share
40
Usage
42
Networks
44
Content
46
Mobile Operator Data
49
Table: Market Overview
49
Table: MTN
49
Table: Vodafone
50
Table: Tigo
50
Table: Airtel
50
Table: Expresso
51
Telecoms - Mobile VAS In Africa
51
Indigenous VAS Take Centre Stage
52
Global Content Providers Adapt To Gain Relevance
53
Telecoms Crossovers Still In Play
54
Outlook Is Positive But Not Without Risk
55
Fixed Line
56
Table: Ghana Fixed-Line Market
57
Broadband
58
Table: Wireline Developments Table
63
Industry Trends And Developments
64
Table: Mobile Market Trends And Developments
65
Table: Value-Added Services Developments
66
Regulatory Development
67
Regulatory Overview
67
Table: Ghana's Regulatory Bodies And Their Responsibilities
67
Regulatory Developments
69
Competitive Landscape
72
Table: Key Players - Ghana Telecoms Sector
72
Table: Operators Financial Indicators
72
Company Profiles
73
Vodafone Ghana
73
MTN Ghana
77
Regional Overview
81
Regional Overview
81
Table: Yahsat Africa Footprint, January 2013
82
Demographic Forecast
83
Table: Ghana's Population By Age Group, 1990-2020 ('000)
84
Table: Ghana's Population By Age Group, 1990-2020 (% of total)
85
Table: Ghana's Key Population Ratios, 1990-2020
86
Table: Ghana's Rural and Urban Population, 1990-2020
86
Glossary
87
Table: Glossary Of Terms
87
Methodology
89
Table: Key Indicators For Telecommunications Industry Forecasts
89
Telecoms Business Environment Ratings
90
Table: Ratings Indicators
91
Table: Weighting Of Indicators
92

The Ghana Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Ghana's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ghana Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ghana.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Ghana to test other views - a key input for successful budgeting and strategic business planning in the Ghanaian telecoms market.
  • Target business opportunities and risks in Ghana's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ghana.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Rankings

BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The rankings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc