BMI View: The NCA's plan to license MVNO players in Ghana's already crowded mobile market will push price competition to unsustainable levels. This will encourage operators to seek further cost efficiencies and could trigger consolidation among the smaller players.
The Ghanaian mobile market grew by 2% quarter-on-quarter (q-o-q) in Q314, compared to q-o-q growth of 1.9% in the previous quarter.
The mobile data market grew by 7.5% q-o-q in Q214, down sharply from 25.8% q-o-q growth in Q114. The market is driven by expanding network coverage, falling tariffs and availability of low-cost smartphones.
The fixed-line market contracted by 2.2% q-o-q in Q314 and 6.1% year-on-year (y-o-y) in the 12 months to September 2014. Q314 was the sixth consecutive quarter of contraction, indicating that fixed-to-mobile substitution is gaining pace.
Ghana dropped one place to fifth position in BMI's Risk/Reward Index table. Ghana's best score is in the industry rewards category, reflecting the limited state interest in the telecoms sector and the high level of regulatory independence in the country. The country's lowest rating is still in the Industry Rewards category, where it is held back by increasing market saturation and strong downward pressure on ARPUs despite increased penetration of mobile data services.
Key Trends And Developments
Ghana's National Communications Authority (NCA) plans to create four new licensing categories and will reportedly begin accepting bids for each category soon. The NCA opened a public consultation on the proposed new licensing framework with a deadline of December 8 2014. The three new categories, which BMI understands will complement existing mobile network operator licences, are:
Fixed Access Service Licence (fixed telephony, broadband and other value-added services)
Wholesale Carrier Services; and,
Mobile Virtual Network Licence (MVNO)
The Ghanaian government announced in its 2015 budget that it would...
The Ghana Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Ghana's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Ghana Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ghana.
- Benchmark BMI's independent telecoms industry forecasts for Ghana to test other views - a key input for successful budgeting and strategic business planning in the Ghanaian telecoms market.
- Target business opportunities and risks in Ghana's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ghana.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).
BMI Industry View
Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.
Business Environment Rankings
BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.
The rankings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.
BMI Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.
- Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
- Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
- Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.
Market Data Analysis
Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:
- Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
- Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
- Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
- Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).
Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.
The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.