BMI View: Indigenous African IT firms are expanding rapidly to take advantage of growth opportunities the region's budding IT market. This is a positive development for the IT market in Africa, which will benefit from the local expertise of the indigenous companies, their technical partnership with global firms and greater appetite for opportunities in frontier markets. At present, the majority of small businesses are content with basic services such as web fronts and social media marketing. However, there is significant upside potential for more advanced services such as cloud-based solutions in the future and IT firms with first-mover advantage in those markets will be best placed to profit from the opportunities.
Headline Expenditure Projections
Computer Hardware Sales: GHS718mn in 2013 to GHS866mn in 2014, +22.1% in local currency terms. The government's ambitious Basic Schools Computerisation project and e-governance initiative will be the main growth driver.
Software Sales: GHS132mn in 2013 to GHS176mn in 2014, 23.2% in local currency terms. The e-governance project will be a key growth factor.
IT Services Sales: GHS410mn in 2013 to GHS491mn in 2014, +25.0% in local currency terms. Strong investment into the budding hydrocarbon sector will boost the IT services market.
Computer Hardware Sales: KES35.365bn in 2013 to KES41.386bn in 2014, +22% in local currency terms. The government's school laptop programme will drive growth, although we highlight the downside risk to our outlook from frequent setbacks to the implementation of the programme.
Software Sales: KES7.716bn in 2013 to KES9.492bn in 2014, +23% in local currency terms. The uptake of cloud-based software solutions will drive growth.
IT Services Sales: KES21.219bn in 2013 to KES21.060bn in 2014, +18.1% in local currency terms. Investment in business process outsourcing services will drive growth in 2014.
Computer Hardware Sales: NGN384.175bn in 2013 to NGN457.975bn in...
The Ghana, Kenya & Nigeria Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Ghana, Kenya & Nigeria Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Nigeria, Ghana, Kenya.
- Benchmark BMI's independent IT Industry forecasts for Nigeria, Ghana, Kenya to test other views - a key input for successful budgetary and strategic business planning in the Nigerian, Ghanaian, Kenyan IT market.
- Target business opportunities and risks in Nigeria, Ghana, Kenya's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Nigeria, Ghana, Kenya.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Industry Forecasts
Historic data series and forecasts to end-2018 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.
Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2018 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.