Business Monitor International

Germany Pharmaceuticals & Healthcare Report

Published 04 September 2014

  • 130 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
Germany Pharmaceuticals & Healthcare Report

BMI View: Germany's medicine pricing regime will continue to restrict drugmakers' revenue streams. T he price freezes, cuts and discounts implemented in Germany are having a contagious effect, putting further pressure on drugmakers looking to benefit from marketing their products in other European markets. Despite this situation, Germany will remain an attractive market to drugmakers. The long-term and clear nature of the price measures implemented by the government can be viewed as a restructuring of the country's medicine pricing methodologies in comparison with the numerous emergency measures implemented by governments in southern Europe - which are highly disruptive to drugmaker s' strategies and revenue streams.

Headline Expenditure Projections

  • Pharmaceuticals: EUR40.02bn (USD52.82bn) in 2013 to EU39.95bn (USD53.53bn) in 2014; -0.2% in local currency terms and 1.3% in US dollar terms.

  • Healthcare: EUR303.67bn (USD400.85bn) in 2013 to EUR310.12bn (USD415.57bn) in 2014; +2.1% in local currency terms and 3.7% in US dollar terms .

Risk/Reward Rating: In BMI's Q414 Pharmaceutical Risk/Reward Ratings, Germany is ranked as the most attractive pharmaceutical market in the Western European region, which covers 15 key markets.

Key Trends And Developments

  • In July 2014, German drugmaker Boehringer Ingelheim was accused of withholding important evidence from regulators regarding its anticoagulant Pradaxa (dabigatran). The British Medical Journal (BMJ) has alleged that the drugmaker failed to share information with the FDA and the European Medicines Agency about the benefits of monitoring blood plasma levels and adjusting dosages to ensure the safety and effectiveness of Pradaxa. According to BMJ, internal documents of the company from 2011 show that some employees were concerned that if they advise the monitoring of Pradaxa levels it could affect the marketing case for the drug.

  • In July 2014, it was reported that German healthcare company

Table of Contents

BMI Industry View
Business Environment
Industry Forecast
Pharmaceutical Market Forecast
Table: Pharmaceutical Sales, Historical Data And Forecasts (Denmark 2010-2018)
Healthcare Market Forecast
Table: Healthcare Expenditure Trends, Historical Data And Forecasts (Denmark 2010-2018)
Table: Government Healthcare Expenditure Trends, Historical Data And Forecasts (Denmark 2010-2018)
Table: Private Healthcare Expenditure Trends, Historical Data And Forecasts (Denmark 2010-2018)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Denmark 2009-2018)
Industry Risk Reward Ratings
Western Europe Risk/Reward Ratings
Denmark Risk/Reward Ratings
Market Overview
Industry Trends And Developments
Regulatory Development
Pricing Regime
Reimbursement Regime
Table: Expenditure On Reimbursed Medicines (DKRmn)
Competitive Landscape
Table: LIF Member Companies
Demographic Forecast
Table: Denmark's Population By Age Group, 1990-2020 ('000)
Table: Denmark's Population By Age Group, 1990-2020 (% of total)
Table: Denmark's Key Population Ratios, 1990-2020
Table: Denmark's Rural And Urban Population, 1990-2020
Pharmaceutical Expenditure Forecast Model
Healthcare Expenditure Forecast Model
Notes On Methodology
Risk/Reward Ratings Methodology
Ratings Overview
Table: Pharmaceutical Risk/Reward Ratings Indicators
Indicator Weightings

The Germany Pharmaceuticals & Healthcare Report features Business Monitor International (BMI)'s forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments.

BMI's Germany Pharmaceuticals & Healthcare Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the German pharmaceutical and healthcare industry.

Key Benefits

  • Benchmark BMI's independent pharmaceutical and healthcare industry forecasts for Germany to test other views - a key input for successful budgeting and strategic business planning in the German pharmaceutical and healthcare market.
  • Target business opportunities and risks in the German pharmaceutical and healthcare sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Germany.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.


BMI Industry View & Industry SWOT

An at-a-glance perspective on latest regulatory developments, key forecast indicators and major corporate developments, covering the prescription, OTC and generics markets. The SWOT outlines strategic factors which affect BMI's forecast analysis, and taken together with BMI's political, economic and business environment SWOTS, it gives a complete overview of market climate.

Market Summary

Snapshot of key market characteristics, including total size of pharmaceuticals and healthcare segments, growth drivers, leading therapeutic areas and the competitive landscape.

Regulatory Regime

Details of the industry regulatory framework and key legislation covering the licensing of new products/services, pricing and reimbursements, intellectual property, taxation and advertising, as well as an analysis of the overall regulatory burden.

Industry Developments

Focus on government healthcare reforms, epidemiological trends, company M&As, product launches, market entries, FDI activity, R&D, biotechnology, clinical trials and supply chain issues.

BMI Industry Forecasts

Forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

Healthcare: Total healthcare expenditure (US$bn), healthcare expenditure (% of GDP), healthcare expenditure per capita (US$), hospital beds (per `000 population), doctors (per `000 population), birth and mortality rate (per `000 population)

Pharmaceutical market: Drug expenditure (US$bn), drug expenditure (% of GDP), drug expenditure per capita (US$)

Patented drug market: Prescription drug sales (US$bn), prescription sales (% of total sales), sales broken down by 14 therapeutic areas (cardiovascular, anti-infectives etc.)

Generic drug market: Generic product sales (US$bn), generic sales (% of total sales)

OTC drug market: OTC sales (US$bn), OTC sales (% of total sales), sales broken down by product types (analgesics, skin treatments, vitamins and minerals etc.)

Medical Devices: Medical device sales (US$bn), medical device sales (% of total healthcare market)

Macroeconomic Forecasts: Nominal and real GDP, % real GDP growth, % private consumption growth, % industrial output growth, % consumer price index, % GDP price deflator, exports, imports, trade balance, current account balance, foreign direct investment, exchange rate against US$, government expenditure, external debt.

Competitive Landscape

The competitive landscape section provides comparative company analyses and rankings by US$ sales and % share of total sales - for the total pharmaceutical sector, as well as the OTC, generics, and distribution sub-sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%


'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc