Business Monitor International


Germany Food & Drink Report

Published 19 November 2014

  • 139 pages
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$1,295.00
Germany Food & Drink Report

BMI View:   Our outlook for Germany's food and drink industry has turned more cautious, as the country's major economic and private consumption indicators signal a potential slowdown over the coming quarters. While we have maintained our forecasts for the Germany's food and drink sector, we highlight downside risks arising from the ongoing boycott of German exports to Russia and the subsequent weakness in wage growth.

Headline Industry Forecasts (local currency)

  • Total food consumption growth (year-on-year, y-o-y) in 2014: +4.0%; compound annual growth rate (CAGR) 2013-2018: +3.7%

  • Soft drinks sales growth (y-o-y) in 2014: +4.3%; CAGR 2013-2018: +3.9%

  • Alcoholic drinks sales growth (y-o-y) in 2014: +1.3%; CAGR 2013-2018: +1.0%

  • Total mass grocery retail sales growth (y-o-y) in 2014: +9.0%; CAGR 2013-2018: +6.5%

Key Company Trends

Oystar Sells A+F As Culmination Of Strategic Refocus: In October 2014, packaging machinery supplier Oystar sold its secondary packaging division A+F to Germany-based Mutares. The move completes Oystar's strategic focus on its primary packaging business for the dairy and food industry, which began in 2010. Subsequently, A+F brand, which mainly operated in the dairy market, can now apply its significant expertise to other industries without having to align itself to the group's needs. 'As an independent enterprise, A+F now has the chance to apply its significant expertise to other industries without having to align itself to our group's needs,' Oystar CEO Markus Ehl said, reports FoodBev.com.

Nestlé To Sell Alete And Milasan Brands: In October 2014, Switzerland-based food company Nestlé planned to dispose of its Alete and Milasan baby food brands in Germany to investment firm BWK and private investor Horst Jostock for an undisclosed amount. The sale, which will take effect on January 1, would include the brands and a factory in the Bavarian town of Weiding. The new owners have committed to develop and invest in the...

Table of Contents

BMI Industry View
7
SWOT
10
Food
10
Drink
12
Mass Grocery Retail
14
Industry Forecast
16
Consumer Outlook
16
Food
18
Food Consumption
18
Table: Food Consumption Indicators, 2011-2018
19
Confectionery
19
Table: Confectionery Value/Volume Sales, 2011-2018
20
Table: Chocolate Production, Sales And Trade, 2011-2018
20
Table: Sugar Confectionery Production, Sales And Trade, 2011-2018
21
Table: Gum Volume/Value Sales, 2011-2018
22
Frozen Fruit And Vegetables
23
Table: Frozen Vegetable/Fruit Volume Sales, Production And Trade, 2011-2018
23
Snack Foods
25
Table: Snack Foods Volume Sales, Production And Trade, 2011-2018
26
Pasta
29
Table: Pasta Volume Sales, Production And Trade, 2011-2018
29
Dairy
31
Table: Dairy Products Volume Sales, Production & Trade, 2011-2018
32
Meat
37
Table: Meat Volume Sales, Production And Trade, 2011-2018
38
Fish
39
Table: Fish Volume Sales, Production And Trade, 2011-2018
40
Oils & Fats
42
Table: Oils And Fats Volume Sales, Production And Trade, 2011-2018
42
Drink
46
Soft Drinks And Bottled Water
46
Table: Soft Drink Value/Volume Sales, 2011-2018
48
Alcoholic Drinks
49
Table: Alcoholic Drinks Value/Volume Sales, 2011-2018
50
Hot Drinks
51
Table: Hot Drinks Value Sales, 2011-2018
52
Mass Grocery Retail
52
Table: MGR Sales By Format, 2011-2018
53
Trade
54
Table: Food And Drink Trade Balance, 2011-2018
55
Macroeconomic Forecast
56
Table: Germany - Economic Activity
61
Industry Risk Reward Ratings
62
Western Europe Risk/Reward Ratings
62
Table: Western Europe Food & Drink Risk/Reward Ratings Q314
63
Table: Western Europe Food & Drink Risk/Reward Sub-Factor Ratings Q314 (scores out of 10)
66
Germany Risk/Reward Ratings
67
Market Overview
69
Food
69
Food Production
69
Organics
69
Dairy
70
Drink
71
Soft Drinks
71
Alcoholic Drinks
72
Mass Grocery Retail
73
Industry Trends And Developments
75
Food
75
Key Industry Trends And Developments
75
Drink
83
Key Industry Trends And Developments
83
Mass Grocery Retail
90
Key Industry Trends And Developments
90
Competitive Landscape
97
Table: Key Players In Germany's Food Sector
97
Table: Key Players In Germany's Drink Sector
98
Table: Key Players In Germany's Mass Grocery Retail Sector
99
Company Profile
101
Oetker Group
101
DMK
104
Haribo
107
Lieken Group
110
Emig
112
Radeberger Group
114
AB InBev Germany
116
Lidl Group
119
Rewe Group
122
Global Industry Overview
125
Table: Food And Drink Core Views
134
Demographic Forecast
135
Table: Germany's Population By Age Group, 1990-2020 ('000)
136
Table: Germany's Population By Age Group, 1990-2020 (% of total)
137
Table: Germany's Key Population Ratios, 1990-2020
138
Table: Germany's Rural And Urban Population, 1990-2020
138
Glossary
139
Food & Drink
139
Mass Grocery Retail
139
Methodology
141
Industry Forecast Methodology
141
Sector-Specific Methodology
142
Sources
142
Risk/Reward Rating Methodology
143
Table: Food & Drink Risk/Reward Rating Indicators
144
Table: Weighting
145

The Germany Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Germany Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Germany.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Germany to test other views - a key input for successful budgeting and strategic business planning in the German food and drink market.
  • Target business opportunities and risks in Germany through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering food and drink manufacturing and consumption and the mass grocery retail market.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors and within the broader political, economic and business environment.

BMI’s Food and Drink Risk Reward Index

BMI’s Risk Reward Indices provide investors (food and drink manufacturers and mass grocery retailers) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Food Forecasts

BMI’s food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into each market’s food industry, centred on a forecast to end-2019 for the sector. The chapter includes the following elements:

  • Industry Forecast scenario – Historical data series and a forecast to end-2019 for growth of key indicators within a market’s food industry. Indicators include food consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.
  • Industry developments – A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.
  • Market Overview – An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI’s food chapter, the drink section provides insight into each market’s drink industry, centred on a forecast to end-2019 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI’s food and drink chapters, the mass grocery retail section provides insight into each market’s grocery retail industry, centred on a forecast to end-2019 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown of the organised retail sector versus the traditional sector, among others.

Competitive Landscape

Illustration of the mass grocery retail and food and drink industries via rankings tables comparing revenues, number of outlets and number of employees. This chapter also includes data-rich, in-depth regional analysis of the market position, business strategies and investment potential of the region’s leading mass grocery retail and food and drink operators.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Food & drink Reports draw on an extensive network primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc