BMI View: The Czech IT market is a regional leader in Central and Eastern Europe, with a strong domestic skills base, investment by international firms, local entrepreneurship and high penetration of devices and solutions. However, the development of the IT market continues to be held back by the weak macro picture nationally, with further disruption from the eurozone crisis a downside risk. Consumer and business confidence remains weak, curtailing big-ticket investment, while fiscal austerity is squeezing the value of public sector contracts. While there are many challenges, the Czech IT market remains attractive, with key growth areas including tablets, the rapid development of the cloud services market, and security software and solutions.
Headline Expenditure And Forecasts
Computer Hardware Sales: CZK35.6bn in 2012 to CZK36.2bn in 2013, an increase of 1.9% in local currency terms. Desktop and notebook sales declined faster than expected in 2013 as retail spending has been hit by stagnant wages and unemployment.
Software Sales: CZK19.7bn in 2012 to CZK20.5bn in 2013, an increase of 4.2% in local currency terms. Demand for security software solutions in both the consumer and business markets is a growth area, while the enterprise software market has a mixed outlook as deployments transition from on-premise to cloud delivery.
IT Services Sales: CZK31.1bn in 2012 to CZK32.2bn in 2013, a local currency increase of 3.6%. Cloud computing services are growing in popularity, with the potential for growth in the SME market particularly strong.
Key Trends And Developments
The Czech Republic is emerging as an innovative centre for security software and solutions. The most well-known domestic brand is Czech-founded AVG Technologies, which rose to prominence via its free antivirus software for PCs and Android tablets and smartphones, but has found success in monetising these services, as well as expanding the enterprise market. To strengthen its enterprise products...
The Czech Republic Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Czech Republic Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Czech Republic.
- Benchmark BMI's independent IT Industry forecasts for Czech Republic to test other views - a key input for successful budgetary and strategic business planning in the Czech IT market.
- Target business opportunities and risks in Czech Republic's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Czech Republic.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Industry Forecasts
Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.
Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2017 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.