Business Monitor International


Croatia Consumer Electronics Report

Published 25 March 2014

  • 65 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Croatia Consumer Electronics Report

BMI View: The development of Croatia's consumer electronics market has been stymied by the challenging economic environment in the country, which has seen GDP contract in real terms between 2010 and 2013. Declining consumption, unemployment, currency depreciation and fiscal austerity continue to squeeze demand for devices, countering the positive impact of some technology trends such as adoption of smartphones, tablets and smart TVs. BMI believes big-ticket items such as TVs and PCs have been hardest hit by the economic challenges faced in Croatia, leaving the handset market as the outperforming sub-segment. While there have been many challenges, we forecast stronger economic performance from 2015, which, when combined with declining average selling prices in several key product categories and the relatively low penetration rates, will drive spending growth in the latter years of our forecast.

Headline Expenditure Projections

Computer Hardware Sales: USD527mn in 2013 to USD497mn in 2014; -5.8% in US dollar terms. Challenging economic conditions are limiting big-ticket purchases, while the shift in the composition of sales to cheaper tablets is an additional squeeze on the growth of sales value.

AV Sales: USD266mn in 2013 to USD279mn in 2014; +4.7% in US dollar terms. Demand for smart TVs is boosting growth, but cannibalisation of digital cameras and standalone mp3 players by multi-functional smartphones is a drag on performance.

Handset Sales: USD277mn in 2013 to USD289mn in 2014; +4.2% in US dollar terms. The handset market is expected to fare better in a challenging macro environment due to lower average selling prices.

Key Trends & Developments

The Croatian smartphone market has been outperforming the general consumer electronics market, and we expect this trend to continue in the medium term. Data from leading mobile operator T-Mobile show smartphone penetration in its subscription base reached 32% at the end of 2013, with smartphones accounting for 60% of...

Table of Contents

Executive Summary
5
SWOT Analysis
7
Croatia Consumer Electronics Market SWOT
7
Croatia Political SWOT
8
Croatia Economic SWOT
8
Croatia Business Environment SWOT
9
Risk/Reward Ratings
10
Table: CEE Consumer Electronics Risk/Reward Ratings, Q113
14
Consumer Electronics Market
15
Computers
16
Table: PC Sales, 2010-2017
16
AV
20
Table: AV Sales, 2010-2017
20
Mobile Handsets
22
Table: Mobile Communications, 2010-2017
22
Consumer Electronics Industry
27
Table: Croatia Electrical &Optical Equipment Industry - Key Metrics
27
Table: Electrical & Optical Equipment Trade (US$mn), 2006-2007
28
Computers
29
Table: Office Machinery & Computers (US$mn), 2006-2007
29
AV
29
Table: Radio, TV & Communications Equipment (US$mn), 2006-2007
29
Table: Croatian Distributors For Leading Brands
30
Industry Forecast Scenario
31
Consumer Electronics Market
31
Table: Consumer Electronics Overview, 2010-2017
32
Industry Developments
34
Macroeconomic Forecast
35
Table: Croatia - Economic Activity, 2011-2016
38
Competitive Landscape
39
Computers
39
Handsets
40
AV
41
Domestic Company Monitor
43
HG Spot
43
M San Grupa
45
Demographic Outlook
46
Table: Croatia's Population By Age Group, 1990-2020 ('000)
47
Table: Croatia's Population By Age Group, 1990-2020 (% of total)
48
Table: Croatia's Key Population Ratios, 1990-2020
49
Table: Croatia's Rural And Urban Population, 1990-2020
49
BMI Methodology
50
How We Generate Our Industry Forecasts
50
Electronics Industry
50
Sources
51

The Croatia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Croatia.

Business Monitor International (BMI)'s Croatia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Croatia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Croatia to test other views - a key input for successful budgeting and strategic business planning in the Croatian consumer electronics market.
  • Target business opportunities and risks in Croatia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc