BMI View: T here are a range of factors that make China's IT market very attractive with strong growth prospects including the size of population, rising incomes, relatively low penetration of products and solutions and a supportive policy environment . IT spending growth in China is expected to outperform on a regional and global basis, with a CAGR of 9. 7 % forecast 2014-2018 as IT spending increases as a share of GDP . However, China's IT market is not without its challenges as the pool of first-time buyers diminishes and vendors struggle in the face of high levels of piracy, cyber security issues , intense competition and price-sensitive consumers. The outlook is positive overall , but as China develops, its IT market evolves and vendors offering tablets and hybrids/convertibles and services firms with strong cloud computing product portfolios are expected to outperform .
Headline Expenditure Projections
Computer Hardware Sales: CNY533.1bn in 2013 to CNY585.4bn in 2014, +8.1% in local currency terms. The change in consumption mix from desktops and notebooks to cheaper tablets is limiting increases in market value, though unit volume growth is sustained.
Software Sales: CNY114bn in 2013 to CNY123.2bn in 2014, +9.8% in local currency terms. Modernisation initiatives by the public and private sector will drive demand for enterprise software, while the process of informatisation among the vast pool of SMEs will also be an area of strong growth.
IT Services Sales: CNY185.5bn in 2013 to CNY211.0bn in 2014, +13.8% in local currency terms. China is a large outsourcing market and we expect outsourcing activities to increasingly be geared to high value activities such as software development over the medium term.
Key Trends And Developments
In late 2013 the Communist Party announced a series of reforms for several areas of the economy that will take place through to 2020. Major reforms include urbanisation development, strengthening institutions...
The China Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's China Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in China.
- Benchmark BMI's independent IT Industry forecasts for China to test other views - a key input for successful budgetary and strategic business planning in the Chinese IT market.
- Target business opportunities and risks in China's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in China.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Industry Forecasts
Historic data series and forecasts to end-2017 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.
Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2017 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.