Business Monitor International

Canada Business Forecast Report

Published 20 October 2014

  • 33 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
Canada Business Forecast Report

Core Views

  • The key theme for Canada's economy over the coming years will remain 'rebalancing', as private consumption and high oil prices can no longer be relied upon to provide robust economic growth.

  • Canada's 2015 federal general election remains the Liberal Party's to lose as polling data and recent election wins at the provincial level suggest momentum is with the opposition party.

  • A steady pick-up in external demand and exchange rate depreciation will continue to shrink Canada's current account deficit over the coming years.

Key Forecast Changes

  • We have revised our current account deficit forecast for 2014 from 3.1% of GDP to 2.8% as stronger exports suggest the goods trade balance will move into surplus.

Key Risks To Outlook

  • The single biggest risk to our economic growth outlook for Canada over a multi-year timeframe remains the high household debt levels at a time when monetary policy in the US is gradually being normalised. The divergence in interest rate expectations will continue to have a profound effect on the exchange rate, and could be another dampener on private consumption levels.

Macroeconomic Forecasts (Canada 2012-2015)
Indicator 2012 2013 2014f 2015f
Real GDP growth, % y-o-y 1.7 2.0 2.1 2.3
Nominal GDP, USDbn 1,795.8 1,799.7 1,737.5 1,771.5
Consumer price inflation, % y-o-y, eop 0.8 1.2 1.8 2.2
Exchange rate CAD/USD, eop 0.99 1.06 1.15 1.20
Budget balance, % of GDP -1.5 -1.0 -0.7 -0.4
Current account balance, % of GDP -3.5 -3.3 -2.8 -2.4
National Sources/BMI

Click here to explore data

Table of Contents

Executive Summary
Core Views
Major Forecast Changes
Key Risks To Outlook
Chapter 1: Political Outlook
SWOT Analysis
BMI Political Risk Ratings
Domestic Politics
Key Gains In Quebec And Ontario Bode Well For Liberals' 2015 Hopes
Long-Term Political Outlook
Strong Foundation, But Some Challenges From Within
Chapter 2: Economic Outlook
SWOT Analysis
BMI Economic Risk Ratings
Economic Activity
Fixed Investment To Complement Consumption In Positive Growth Outlook
table: economic activity
Balance Of Payments
Secular Exchange Rate Depreciation To Drive Current Account Adjustment
table: Current Account
Exchange Rate Policy
CAD: Facing Continued Downside As Dovish Fundamentals Persist
Regional Outlook
EU Concession Offers Little Benefit Without Midstream
Chapter 3: 10-Year Forecast
The Canadian Economy To 2023
Structural Factors To Constrain Growth
TABLE: Long-Term Macroeconomic Forecasts
Chapter 4: Key Sectors
Pharmaceuticals & Healthcare
TABLE: Pharmaceutical Sales, Historical Data And Forecasts
TABLE: Healthcare Expenditure Trends, Historical Data And Forecasts
TABLE: Government Healthcare Expenditure Trends, Historical Data And Forecasts
tABLE: Private Healthcare Expenditure Trends, Historical Data And Forecasts
TABLE: Milk Production & Consumption
TABLE: Cheese Production & Consumption
TABLE: Pork Production & Consumption
TABLE: Poultry Production & Consumption
TABLE: Wheat Production & Consumption
TABLE: Corn Production & Consumption
TABLE: Sugar Production & Consumption
Chapter 5: BMI Global Assumptions
Global Outlook
Global Recovery Still On Track
Table: Global Assumptions
Table: Developed States, Real GDP GrowtH, %
Table: Emerging Markets, Real GDP Growth, %

The Canada Business Forecast Report helps businesses with market assessment, strategic planning and decision making to promote growth and profitability in Canada and is an essential tool for CEOs, Chairmen, Finance Directors/CFOs, Managing Directors, Marketing/Sales Directors with commercial interests in this emerging market.

An influential new analysis of Canada's economic, political and financial prospects through end-2018, just published by award-winning forecasters, Business Monitor International (BMI).

Key Uses

  • Forecast the pace and stability of Canada's economic and industry growth through end-2018.
  • Identify and evaluate adverse political and economic trends, to facilitate risk mitigation.
  • Assess the critical shortcomings of the business environment that pose hidden barriers and costs to corporate profitability.
  • Contextualise Canada's country risks against regional peers using BMI's country comparative Risk Rankings system.
  • Evaluate external threats to doing business in Canada, including currency volatility, the commodity price boom and protectionist policies.

The Canada Business Forecast Report by Business Monitor International (BMI) includes four major sections: Economic Outlook, Political Outlook, Business Environment and Key Sector Outlook.

Economic Outlook:

How will the Canada economic policy-making and performance impact on corporate profitability over 2014-2018?

BMI provides our fully independent 5-year forecasts for Canada through end-2018 for more than 50 economic and key industry indicators. We evaluate growth, and also forecast the impact of economic management.

Economic Outlook Contents

The Canada Business Forecast Report features BMI's forecasts with supporting analysis for 2014 through to end-2018, set against government views and BMI's evaluation of global and regional prospects.

Key Areas Covered:


  • Full 10-year forecasts with data - for key macroeconomic variables including GDP (real growth and per capita), population, inflation, current account balance and the exchange rate.
  • BMI's comprehensive Risk Rankings system - rates each country worldwide for economic and political risk, and rates the business environment, within a global and regional context.

Written Analysis:

  • Economic Activity - real GDP growth, employment, inflation, consumption (retail sales and confidence).
  • Balance of Payments - trade and investment, current and capital account.
  • Monetary Policy - interest rate trends (bank lending and deposit rates) and inflation (producer price and consumer price).
  • Exchange Rate Policy - currency controls, foreign investment flows, exchange rates and foreign exchange reserves.
  • Fiscal Policy - macroeconomic strategy and policies, government finance and tax reforms.
  • Foreign Direct Investment - approvals, inflows and climate.
  • External Debt - debt profile (short and long-term plus public and private sector exposure).
  • Global Assumptions - forecasts for each year to end-2018 covering: major commodities, growth in key regions, inflation, and interest and exchange rates, in the United States, Japan, China and the eurozone.

Key Benefits

  • Rely upon BMI's 100% independent forecast scenarios for Canada and underlying assumptions - we take no advertising and are privately-owned.
  • Exploit the benefits of BMI's comprehensive and reliable macroeconomic database on Canada, sourced and fully maintained by BMI from an extensive network of private sector, government and multilateral contacts.
  • Gain key insights into the current and future direction of government economic policy, which could significantly affect your company's business prospects, from BMI's team of analysts and economists.

Political Outlook:

What are the political risks to doing business in Canada over the next 5-years?

BMI's Canada country Risk Rankings evaluate the short- and medium-term threats to political stability.

Political Outlook Contents

  • SWOT Analysis for the Canada Market - Political Strengths, Weaknesses, Opportunities and Threats facing Canada.
  • Political Stability and Risk Assessment - BMI's Risk Rankings assess explicit short- and long-term risks to political stability; latest ankings, rankings and trends for Canada's risk are compared with regional and global averages.
  • Current Administration and Policy-making BMI assesses the threats to the continuity of economic policy, and likely changes to the business operating environment.

Key Benefits

  • Benchmark Canada's risk profile against its neighbours, the global and regional average, allowing easy comparison of risks between key business markets.
  • Identify, evaluate and anticipate political and security risks to the business environment, and to your company's current operations and future plans.
  • Gain valuable insights into government and policy-making, through BMI's specialist team of analysts and economists, and their network of private and public sector sources.

Business Environment

Business Environment Risk Rankings with SWOT Analysis - Business Environment Risk Rankings for Canada, benchmarked against rankings for regional neighbours.

Country Competitiveness - Competitiveness of Canada's business operating environment in supporting corporate growth and profitability, compared with regional neighbours.

Business Environment Contents

  • Domestic Environment - Transparency, cronyism and corruption; labour market flexibility; corporate tax burden; interest rate levels; sophistication of banking sector and stock market; levels of business confidence; infrastructure and IT.
  • Foreign Direct Investment - Analysis of foreign investment regime; foreign ownership laws; attractiveness of business environment to foreign investors.
  • Foreign Trade - Analysis of trading environment, government trade policy, liberalisation measures, tariffs and membership of trade areas.

Key Benefits

  • Assess your company's evolving exposure to country specific operational and business risks, using BMI's in-depth analysis of the legal and regulatory business environment.
  • Understand your market's comparative strengths and weaknesses in the key areas of commercial infrastructure and business institutions, using BMI's proprietary global Business Environment Risk Rankings.

Key Sector Outlook

Which industry sectors in Canada will grow fastest, and where are the major investment opportunities in the market?

BMI's identifies investment opportunities in Canada's high growth industries including automotives, defence & security, food & drink, freight transport, infrastructure, oil & gas, pharmaceuticals & healthcare and telecommunications & IT.

Key Areas Covered:

  • Market Overview - Size and value of each industry with developments over 2009-2013, covering major industry key performance indicators (KPIs) that have impacted company performance.
  • 5-year Industry Forecasts - Forecasts for each year over 2014-2018, using BMI's proprietary industry modeling technique, which incorporates all key domestic and international indicators - including economic growth, interest rates, exchange rate outlook, commodity prices and demographic trends - to provide fully integrated forecasts across, and within, each industry.
  • Demand- and Supply-Side Data/Forecasts - BMI's industry data covers both the output of each industry and the domestic demand, offering clear analysis of anticipated import/export trends, as well as capacity growth within each industry.

Key Benefits

  • Target strategic opportunities in high growth industries, which are benefiting from global mega trends, and thus offer strong investment and growth opportunities.
  • Compare the growth path of different industries to identify which are best placed to benefit from domestic and international economic prospects, and which have historically suffered from volatile growth trends - a key indicator of future risks.

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The sections that I find most interesting and useful are the macroeconomic data and forecasts for the country, top export destinations and economic activity. The indicators/analysis of these areas helps us orient our thinking, our assumptions and, consequently, our decisions in the commercial area.

Country Manager, DHL Express