Business Monitor International


Cameroon Food & Drink Report

Published 29 August 2014

  • 55 pages
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$1,295.00
Cameroon Food & Drink Report

Increasing oil output and rising consumer spending   will contribute to accelerating Cameroonian economic growth in 201 4 and beyond. This bodes well for Cameroon's food and drink industry, which will benefit from rising private consumption levels as well as a favourable demographic situation. Coming from a relatively low base, a number of segments in the food and drink industry will experience strong growth rates to 2018 thus offering attractive investment opportunities.

As per capita incomes rise, we expect per capita food consumption to increase, resulting in large multinational corporations investing heavily in Cameroon in order to tap into this growing market. We believe that joint ventures between domestic and foreign firms will boost domestic production of certain consumer goods, as highlighted by the investments made by SABMiller and Diageo into West Africa's beer market.

Key Forecasts

  • Total food consumption (local currency) growth (y-o-y) in 2014: +9.4%; compound annual growth rate (CAGR) to 2018: +11.1%.

  • Per capita food consumption (local currency) growth (y-o-y) in 2014: +6.7%; CAGR to 2018: +8.4%.

  • Bottled water volume sales (litres) growth (y-o-y) in 2014: +11.8%; CAGR to 2018: +11.4%.

  • Carbonated soft drinks volume sales (litres) growth (y-o-y) in 2014: +7.3%; CAGR to 2018: +7.1%.

  • Total mass grocery retail value (local currency) sales growth (y-o-y) in 2014: +6.3%; CAGR to 2018: +6.2%.

Key Trends And Developments

  • Nestlé is expected to spend up to USD1.5bn on capacity expansion to grow its business in Africa to 2015.

  • In 2013 Italian chocolate manufacturer Ferrero announced its plans to build a cocoa-grinding unit in Cameroon's south-west region, which accounts for around 50% of the African nation's yearly cocoa harvest.

  • Soft drinks have performed well over the recent years as a result of the entry of new brands and hence an opportunity for choice caused by growing competition among players, particularly between SABC, which...

Table of Contents

BMI Industry View
7
Industry Forecast
9
Food
9
Food Consumption
9
Table: Food Consumption Indicators - Historical Data & Forecasts, 2011-2018
10
Confectionery
11
Table: Sugar Confectionery Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
11
Table: Chocolate Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
12
Fish
13
Table: Frozen Fish Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
13
Dairy
14
Table: Yoghurt Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
14
Pasta
14
Table: Uncooked Pasta Volume Sales, Production & Trade - Historical Data & Forecasts, 2011-2018
14
Drink
16
Table: Tea Volume Sales, Production & Trade, 2011-2018
17
Table: Beer Volume Sales, Production & Trade, 2011-2018
18
Table: Carbonated Soft Drinks Volume Sales, Production & Trade, 2011-2018
18
Table: Bottled Water Volume Sales, Production & Trade, 2011-2018
19
Mass Grocery Retail
20
Table: Mass Grocery Retail Sales - Historical Data & Forecasts, 2011-2018
21
Macroeconomic Forecast
22
Economic Outlook
22
Table: Cameroon - GDP By Expenditure
29
Industry Risk Reward Ratings
31
Sub-Saharan Africa Risk/Reward Ratings
31
Table: Sub-Saharan Africa Food & Drink Risk/Reward Ratings Q314
33
Table: Sub-Saharan Africa Food & Drink Risk/Reward Sub-Factor Ratings, Q314 (scores out of 10)
36
Cameroon Risk/Reward Ratings
36
Market Overview
37
West And Central Africa Market Overview
37
Looking Beyond Ghana And Nigeria For Opportunities In West Africa
37
Global Industry Overview
40
Table: Food And Drink Core Views
49
Demographic Forecast
50
Cameroon Demographic Forecast
50
Table: Cameroon's Population By Age Group, 1990-2020 ('000)
51
Table: Cameroon's Population By Age Group, 1990-2020 (% of total)
52
Table: Cameroon's Key Population Ratios, 1990-2020
53
Table: Cameroon's Rural And Urban Population, 1990-2020
53
Glossary
54
Food & Drink
54
Mass Grocery Retail
54
Methodology
56
Industry Forecast Methodology
56
Sector-Specific Methodology
57
Sources
57
Risk/Reward Rating Methodology
58
Table: Food & Drink Risk/Reward Rating Indicators
59
Table: Weighting
60

The Cameroon Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Cameroon Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Cameroon.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Cameroon to test other views - a key input for successful budgeting and strategic business planning in the Cameroonian food and drink market.
  • Target business opportunities and risks in Cameroon through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, and views, covering food and drink manufacturing and consumption and the retail market.

Business Environment Rankings

BMI's Food & Drink Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors, food and drink manufacturers and mass grocery retailers.

The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the food, drink and mass grocery retail sectors, and within the broader political, economic and business environment.

Food Forecasts

BMI's food chapter is divided into sections such as Meat, Fish, Confectionary, Dairy and Canned Foods, and provides insight into a market's food industry, centred on a forecast to end-2018 for the sector. The chapter includes the following elements:

Industry Forecast Scenario - Historical data series and forecasts to end-2018 for growth of key indicators within a market's food industry. Including consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments - A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview - An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI's food chapter, the drink section provides insight into the market's drink industry, centred on a forecast to end-2018 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI's food and drink chapters, the mass grocery retail section provides insight into a market's grocery retail industry, centred on a forecast to end-201 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown for the organised retail sector versus the traditional sector, among others.

Competitive Landscape & Profiles

Illustration of the industry via rankings tables comparing revenues, number of outlets and number of employees. BMI analyses each company's market position, business strategies and investment potential.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc