Business Monitor International


Bulgaria Consumer Electronics Report

Published 05 November 2014

  • 71 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Bulgaria Consumer Electronics Report

BMI   View:   W e made a significant revision to the Bulgarian consumer electronics market forecast in the Q115 to better reflect economic and political risks, as well as technology trends within the market, for instance declining device prices in key product categories. However, our assessment of the underlying growth dynamic is unchanged, with our expectation for short term challenges to act as a drag on growth, including economic weakness and regional political and security risks. Despite the challenges for vendors we expect growth in 2014   particularly for sales of smartphones, flat-panel TV sets and low-cost Android tablets. However, we consider the consumer electronics market in Bulgaria to have strong medium-term growth potential. L ow penetration across   most device categories will allow   vendors to   tap   into the first-time buyer and upgrade/replacement market s as incomes rise and confidence returns among households .

Headline Expenditure Projections 

Computer Sales: USD601mn in 2014 to USD561mn in 2015, a decline of 6.7%. The decline in sales of desktops and notebooks will continue as consumers substitute for cheaper tablets. Meanwhile economic weakness will continue to be a drag as households defer big-ticket purchases. 

AV Sales: USD288mn in 2014 to USD280mn in 2015, a decline of 2.8%. After strong growth in 2014 with the FIFA World Cup in Brazil providing a boost to TV set sales, we expect a decline in 2015 as purchases are again deferred.

Handset Sales: USD792mn in 2014 to USD817mn in 2015, growth of 3.2%. The continued increase in smartphones as a share of total device sales will make handset sales the outperforming segment of the market, although growth will slow markedly from recent years.

Key Trends & Developments

In terms of tablet market share, it is devices running Google's Android OS that have taken a lead in Bulgaria due to the lower price points of devices from East Asian OEMs. The latest...

Table of Contents

BMI Industry View
7
Consumer Electronics SWOT
8
Consumer Electronics Market
8
Political
10
Economic
11
Business Environment
12
Industry Forecast
13
Table: Consumer Electronics Overview (Bulgaria 2012-2018)
13
Macroeconomic Forecasts
16
Macroeconomic Forecast
16
Table: Bulgaria GDP Table
22
Industry Risk Reward Ratings
23
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
26
Market Overview
27
Computers
28
Table: PC Sales (Bulgaria 2012-2018)
28
AV
34
Table: AV Sales (Bulgaria 2012-2018)
34
Mobile Devices
40
Table: Mobile Communications (Bulgaria 2012-2018)
40
Competitive Landscape
47
Table: Samsung Electronics
47
Table: ZTE
48
Table: Nokia
49
Table: Lenovo
50
Industry Trends And Developments
51
Computers
54
AV
55
Table: Bulgaria Distributors For Leading Brands
57
Regulatory Development
58
Company Profile
61
Technomarket Domo
61
Technopolis
64
Demographic Forecast
66
Demographic Outlook
66
Table: Bulgaria's Population By Age Group, 1990-2020 ('000)
67
Table: Bulgaria's Population By Age Group, 1990-2020 (% of total)
68
Table: Bulgaria's Key Population Ratios, 1990-2020
69
Table: Bulgaria's Rural And Urban Population, 1990-2020
69
Methodology
70
Industry Forecast Methodology
70
Sector-Specific Methodology
71
Sources
71
Risk/Reward Rating Methodology
72
Sector-Specific Methodology
74
Table: Consumer Electronics Risk/Reward Ratings Indicators
74
Table: Weighting Of Indicators
75

The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

Business Monitor International (BMI)'s Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
  • Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc