Business Monitor International

Brazil Medical Devices Report

Published 17 November 2014

  • 223 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
Brazil Medical Devices Report

BMI Industry View:   Brazil has the largest economy and medical device market in Latin America, but per capita medical expenditure is still very low. The highest expenditure is in the large cities, such as São Paulo or Rio de Janeiro, but producers are moving into regional markets outside the major state capitals. The relatively low density of the medical device market means Brazil continues to offer considerable potential for expansion. Despite sluggish economic growth and a depreciating real which is making imported products more expensive, Brazil is forecast to be the fastest g rowing market within BMI 's Americas region. The country has a well- established medical industry, comprising local and multinational companies, which primarily serves the domestic market. The medical device market remains price sensitive; Law 12,401, enacted in 2011, sets new criteria for the inclusion of new technologies, including medical devices and procedures , within the SUS public healthcare system .  

Headline Industry Forecasts

  • The medical device market was valued at US$5.6bn in 2013, making it the largest medical device market in Latin America. Per capita spending remains low at US$28.2 in 2013. The medical device market is forecast to grow at a CAGR of 13.3% in US dollar terms over the 2013-2018 period raising the market value to US$10.6bn in 2018.

  • Medical device imports supply just over half of the medical device market and were valued at US$3.0bn in 2013, having grown at a 2008-2013 CAGR of 11.4%. The running annual total amounted to US$3.1bn in the 12 months to August 2014, representing y-o-y growth of -0.2%. Imports tend to be high-tech medical equipment not produced locally.

  • Medical device exports are comparatively low at US$529.1mn in 2013, having grown at a 2008-2013 CAGR of 2.1%. The running annual total reached US$534.3mn in the 12 months to August 2014, representing y-o-y growth of 1.8%. The balance of trade deficit rose to US$2.5bn in 2013.


The Brazil Medical Devices Report features market forecasts supported by trade, production and healthcare estimates by Espicom, a Business Monitor International (BMI) company. These forecasts and estimates focus on six product areas: Consumables, Diagnostic Imaging, Dental Products, Orthopaedics & Prosthetics, Patient Aids and Other Medical Devices.

Detailed product breakdown for market, trade and production data in Brazil provides industry professionals, strategists, company executives and analysts with independent forecasts and competitive intelligence on the Brazil Medical Devices industry.

Key Benefits

  • Benchmark BMI's Medical Devices market forecasts, which take into account macroeconomic and industry-specific forecasts for Brazil, to test analysis as it is a key input for budgeting and strategic business planning. Use our standardised data to gain a better understanding of market performance in Brazil.
  • Target Business Opportunities in the Brazil Medical Devices market by using our assessments and projections for demographic trends, regulatory developments, investment dynamics and domestic demand in Brazil.
  • Assess the activities and market position of your competitors via our assessments of domestic production, national and multinational manufacturers, along with the trade and distribution outlets of multinationals, key company developments and future growth prospects.


BMI Industry View
Provides industry, political and economic views. Briefly analyses the Medical Devices market, taking into account the latest industry forecasts, healthcare indicators and industry trends & developments.

SWOT analyses of the Medical Devices market, the political environment, the economic landscape and the business environment.

Industry Forecasts
Evaluates and analyses the Medical Devices market in terms of historical and forecast trends, covering six product areas and 40+ specific product categories. In addition, presents annual and monthly import and export trade data.

Product Areas:

  • Consumables: medical dressings, suturing materials, syringes, needles & catheters, blood-grouping reagents, first-aid boxes & kits, ostomy products and surgical gloves.
  • Diagnostic Imaging: electrocardiographs, ultrasound, MRI, scintigraphic apparatus, other electrodiagnostic apparatus (i.e. patient monitors), CT scanners, other X-ray apparatus, ABC ray apparatus, contrast media, X-ray film, X-ray tubes and other imaging parts & accessories.
  • Dental Products: dental drills, dental chairs, dental X-ray, dental cements, dental instruments and teeth & other fittings.
  • Orthopaedics & Prosthetics: fixation devices, artificial joints and other artificial body parts.
  • Patient Aids: hearing aids, pacemakers, other portable aids (i.e. stents), mechano-therapy apparatus and therapeutic respiration apparatus.
  • Other Medical Devices: wheelchairs, ophthalmic instruments, hospital furniture, medical/surgical sterilisers, UV/IF apparatus, blood pressure monitors, endoscopy monitors, dialysis apparatus, transfusion apparatus and anaesthesia apparatus.

Macroeconomic Forecasts
Presents macroeconomic forecasts impacting the Medical Devices market.

Industry Risk Rewards Rankings
Industry Risk Rewards Rankings (IRRR) tool, which provides a globally comparative and numerically based assessment of the Medical Devices market’s attractiveness.

Market Overview
Assesses the Medical Devices market in the current year. Additionally, covers healthcare intelligence affecting the market, including healthcare organisation, healthcare developments and health expenditure. Includes historical healthcare data, in terms of health status, health expenditure, health infrastructure, health services and health personnel.

Industry Trends & Developments
Analyses the latest industry trends and developments shaping the market, in terms of monthly trade performance, forecast trends, production changes, regulatory developments, competitive strategies, political events and economic performance.

Regulatory Developments
Focuses on the latest regulatory developments, covering the competent authority, the latest regulations and marketing registrations. Also, reviews key pricing & reimbursement measures.

Competitive Landscape
Values historical Medical Devices production, and analyses the presence of national and multinational manufacturers operating in the market. Also, compares the presence of leading multinational company operations, either via sales & marketing, distribution or manufacture. Finally, takes into account market access drivers, including major distribution channels, trade associations and trade shows.

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'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc