Business Monitor International


Austria Telecommunications Report

Published 01 September 2014

  • 108 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Austria Telecommunications Report

BMI View : Austrian mobile market has reached its saturation point and BMI believes that the subscriber growth will plateau at the end of the forecast period thus any potential growth will come from cannibalising the market shares of existing operators. Expanding 3G and 4G services will offer new revenue streams, but increasing competition is likely to erode the average revenue per user.

Mobile subscriber base has decreased an average of 0.4% every quarter since Q113. The regulator allowed for T-mobile and Drei Austria, two of the largest operators, to use some of their existing spectrum for 3G and 4G services. This will decrease the costs of developing new networks. However, with only 10,220k 4G subscribers in the market in Q213, growth will need to pick up quickly. The entrance of MVNOs, combined with new mobile termination rates (MTRs) imposed by the regulator and lower consumer spending, means we expect lower ARPU rates in 2014, and this may have a negative impact on operators. In addition to operators purging their subscriber bases of inactive SIM cards, a weaker economy is weighing on consumer spending and made low-cost no-frills services more appealing. 2014 is likely to see the MVNO market heat up as a result of these trends and ultra-low wholesale prices being offered by Drei. International mobile virtual network operator (MVNO) Lycamobile had already soft-launched with the intention of exploiting this opportunity and Bosnian telecom operator Telekom Srpske entered the market in 2014.

The major mobile carriers will hope that LTE plans mitigates this trend somewhat.

Key Data

  • Mobile subscriptions have fallen significantly since Q412 from 13.42 to 13.128 in Q214.

  • In 2013 ARPUs were down by 12.6% and 9.2% respectively. This may mean an enduring war price between carriers, even with Orange out of the market and growing data use albeit ARPU's have been relatively stable throughout 2014.

  • According to regulatory data, growth of broadband...

Table of Contents

BMI Industry View
7
SWOT
9
SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
16
Mobile
16
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Austria 2011-2018)
16
ARPU
18
Wireline
19
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Austria 2011-2018)
19
Industry Risk/Reward Ratings
21
Changes At The Top
21
Table: Western Europe Telecoms - Risk/Rewards Ratings, Q314
24
Market Overview
26
Mobile
26
Regional Perspective
26
Table: Austria Mobile Market Regional Comparisons, Q313
27
Mobile Growth
28
Market Share And Net Additions
31
Usage (MoU And ARPU)
33
Networks
35
Mobile Content/Value-Added Services
38
Mobile Operator Data
45
Table: Mobile Market, Q112-Q114
45
Table: A1 Telekom Austria, Q311-Q414
45
Table: T-Mobile, Q311-Q414
46
Table: 3 Austria, Q311-Q413
48
Table: Orange (acquired by 3 in Q113), Q111-Q113
49
Western Europe Mobile Content
50
Monetising Footfall
51
Interoperable M-Commerce A Stronger Proposition
52
Positioning Key To M2M Success
53
Regaining Control Of The Bill
55
Wireline
57
Key Developments
57
Fixed-Line
57
Broadband
59
Mobile Broadband
63
Industry Trends And Developments
65
Regulatory Development
68
Regulatory Overview
68
Table: Austria - Regulatory Bodies And Their Responsibilities
68
Legislation
69
Regulatory Developments
70
Table: Operator Post-Auction Spectrum Holdings
71
Competitive Landscape
73
Table: Key Players In Austria's Telecoms Sector
73
Table: Selected Operators Financial Indicators, 2009-2013
73
Company Profile
74
Telekom Austria
74
T-Mobile Austria
80
Hutchison Drei Austria
84
Regional Overview
88
INSIDE Secure: New Strategy, New Deals
88
Revenue Growth Momentum Recovers In Q413
89
Table: INSIDE Secure - Key Performance Indicators (USD '000)
90
Strengthening Mobile Security Proposition
91
Acquisition Bolsters Security Capabilities
91
New Licensing Deal With Intel Offsets Exposure To BlackBerry
92
Demographic Forecast
94
Table: Austria's Population By Age Group, 1990-2020 ('000)
95
Table: Austria's population By Age Group, 1990-2020 (% of total)
96
Table: Austria's Key Population Ratios, 1990-2020
97
Table: Austria's Rural And Urban Population, 1990-2020
97
Glossary
98
Table: Glossary Of Terms
98
Methodology
100
Industry Forecast Methodology
100
Sources
101
Risk/Reward Ratings Methodology
102
Table: Risk/Reward Ratings Indicators
103
Table: Weighting Of Indicators
104

The Austria Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Austria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Austria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Austria.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Austria to test other views - a key input for successful budgeting and strategic business planning in the Austrian telecoms market.
  • Target business opportunities and risks in Austria's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Austria.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts and views, covering the ICT, fixed-line, mobile (including 3G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

Business Environment Rankings

BMI's Telecommunications Business Environment Rankings provides a country-comparative Risk-Reward Rankings index aimed at investors (vendors, operators and suppliers) in the regional telecoms market.

The rankings methodology makes sophisticated use of more than 40 industry, economic and demographic data points.

BMI Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-Line Telephony - Telephone lines ('000); telephone lines/100 inhabitants.
  • Cellular Telephony - Mobile phone subscribers ('000); mobile phone subscribers/100 inhabitants; mobile phone subscribers/100 fixed line subscribers.
  • Internet Markets - Internet users ('000); internet users/100 inhabitants; broadband internet subscribers ('000); broadband internet subscribers/100 inhabitants.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed line and internet segments, broken down into:

  • Market Data - Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout - Analysis of rollout/adoption of new technology, such as 3G, WiMAX, IPTV, pay-TV, LTE and value-added handset services (gaming, music, video, apps etc.).
  • Mobile Content - The latest trends in content and services available and being introduced by mobile operators. Including a timeline of all the latest major mobile content developments.
  • Company Database - A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. The latest updates in the market's development and regulatory rulings.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses.

The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc