Business Monitor International


Austria Pharmaceuticals & Healthcare Report

Published 12 September 2014

  • 67 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Austria Pharmaceuticals & Healthcare Report

BMI View:   BMI has upwardly revised its pharmaceutical and healthcare forecasts for Austria, reflecting the country's improving economic prospects and attractiveness of these sector s in particular. The United States Commerce department has listed Austria as one of the most attractive countries in which to market healthcare technologies, while one of its domestic pharmaceutical firms has announced success in developing a cure for Alzheimer's. We believe that this would spur inward investment in the Austrian healthcare sector. A separate report shows that the impact of economic crisis on the country had limited effect in both volume and value sales of pharmaceuticals, indicating its attractiveness even as the European economy remains subdued.

Headline Expenditure Projections

  • Pharmaceuticals: EUR4.58bn (USD6.05bn) in 2013 to EUR4.75bn (USD6.36bn) in 2014; +3.6% in local currency terms and +5.2% in US dollar terms.

  • Healthcare: EUR37.04bn (USD48.89bn) in 2013 to EUR38.96bn (USD52.21bn) in 2014; +5.2% in local currency terms and +6.8% in US dollar terms.

Risk/Reward Rating

Based on the inherent Rewards and Risks for drugmakers operating in the country, Austria has been assigned an RRR score of 70.3, making it the fifth most attractive market out of the 15 pharmaceutical markets in Western Europe. This is unchanged from the previous quarter, with the relatively high ranking indicating a brighter outlook for Austria even as economic activity across France and Italy remains stagnant. Indeed, we expect economic recovery to gain traction in the remainder of 2014 and with its high per capita healthcare spending and ageing population, Austria remains one of the more attractive markets in the region.

Key Trends & Developments

  • A World Health Organization report on the effect of economic recession on pharmaceutical policy and medicine sales notes that Austria has not experienced a decline in pharmaceutical sales either in volume or value in the...

Table of Contents

BMI Industry View
7
SWOT
9
Political
10
Economic
11
Business Environment
12
Industry Forecast
13
Pharmaceutical Market Forecast
13
Table: Pharmaceutical Sales, Historical Data And Forecasts (Austria 2010-2018)
14
Healthcare Market Forecast
14
Table: Healthcare Expenditure Trends, Historical Data And Forecasts (Austria 2010-2018)
16
Table: Government Healthcare Expenditure Trends, Historical Data And Forecasts (Austria 2010-2018)
16
Table: Private Healthcare Expenditure Trends, Historical Data And Forecasts (Austria 2010-2018)
17
Prescription Drug Market Forecast
17
Table: Prescription Drug Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
19
Patented Drug Market Forecast
20
Table: Patented Drug Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
21
Austria
22
Table: Generics Drug Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
23
OTC Medicine Forecast
24
Table: Over-The-Counter (OTC) Medicine Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
25
Macroeconomic Forecasts
26
Economic Analysis
26
Table: Austria - Economic Activity
30
Industry Risk Reward Ratings
31
Western Europe Risk/Reward Ratings
31
Austria Risk/Reward Ratings
36
Rewards
36
Risks
37
Market Overview
38
Industry Trends And Developments
40
Epidemiology
40
Regulatory Development
42
Competitive Landscape
47
Pharmaceutical Distribution
49
Pharmaceutical Wholesale
49
Table: Members Of ARGE Pharmazeutika, 2011
50
Pharmaceutical Retail
51
Table: Pharmacy Outlets by Type, 2005-2009
52
Table: Pharmacy Outlets by State, 2005-2009
52
Demographic Forecast
54
Table: Austria's Population By Age Group, 1990-2020 ('000)
55
Table: Austria's population By Age Group, 1990-2020 (% of total)
56
Table: Austria's Key Population Ratios, 1990-2020
57
Table: Austria's Rural And Urban Population, 1990-2020
57
Glossary
58
Methodology
60
Pharmaceutical Expenditure Forecast Model
60
Healthcare Expenditure Forecast Model
60
Notes On Methodology
61
Risk/Reward Ratings Methodology
62
Ratings Overview
63
Table: Pharmaceutical Risk/Reward Ratings Indicators
63
Indicator Weightings
64

The Austria Pharmaceuticals & Healthcare Report features Business Monitor International (BMI)'s forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments.

BMI's Austria Pharmaceuticals & Healthcare Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Austrian pharmaceutical and healthcare industry.

Key Benefits

  • Benchmark BMI's independent pharmaceutical and healthcare industry forecasts for Austria to test other views - a key input for successful budgeting and strategic business planning in the Austrian pharmaceutical and healthcare market.
  • Target business opportunities and risks in the Austrian pharmaceutical and healthcare sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Austria.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View & Industry SWOT

An at-a-glance perspective on latest regulatory developments, key forecast indicators and major corporate developments, covering the prescription, OTC and generics markets. The SWOT outlines strategic factors which affect BMI's forecast analysis, and taken together with BMI's political, economic and business environment SWOTS, it gives a complete overview of market climate.

Market Summary

Snapshot of key market characteristics, including total size of pharmaceuticals and healthcare segments, growth drivers, leading therapeutic areas and the competitive landscape.

Regulatory Regime

Details of the industry regulatory framework and key legislation covering the licensing of new products/services, pricing and reimbursements, intellectual property, taxation and advertising, as well as an analysis of the overall regulatory burden.

Industry Developments

Focus on government healthcare reforms, epidemiological trends, company M&As, product launches, market entries, FDI activity, R&D, biotechnology, clinical trials and supply chain issues.

BMI Industry Forecasts

Forecasts to end-2018 for all key industry indicators (see list below) supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

Healthcare: Total healthcare expenditure (US$bn), healthcare expenditure (% of GDP), healthcare expenditure per capita (US$), hospital beds (per `000 population), doctors (per `000 population), birth and mortality rate (per `000 population)

Pharmaceutical market: Drug expenditure (US$bn), drug expenditure (% of GDP), drug expenditure per capita (US$)

Patented drug market: Prescription drug sales (US$bn), prescription sales (% of total sales), sales broken down by 14 therapeutic areas (cardiovascular, anti-infectives etc.)

Generic drug market: Generic product sales (US$bn), generic sales (% of total sales)

OTC drug market: OTC sales (US$bn), OTC sales (% of total sales), sales broken down by product types (analgesics, skin treatments, vitamins and minerals etc.)

Medical Devices: Medical device sales (US$bn), medical device sales (% of total healthcare market)

Macroeconomic Forecasts: Nominal and real GDP, % real GDP growth, % private consumption growth, % industrial output growth, % consumer price index, % GDP price deflator, exports, imports, trade balance, current account balance, foreign direct investment, exchange rate against US$, government expenditure, external debt.

Competitive Landscape

The competitive landscape section provides comparative company analyses and rankings by US$ sales and % share of total sales - for the total pharmaceutical sector, as well as the OTC, generics, and distribution sub-sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc