Business Monitor International


Australia Information Technology Report

Published 24 December 2014

  • 93 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Australia Information Technology Report

BMI View: Due to high labour costs , BMI believes Australian enterprises could be among the early adopters for AI applications such as IBM 's Ask Watson service, which has already been trialled by ANZ Bank. Emerging technologies aside , the growth outlook is relatively weak in Australia. This is in part a consequence of market maturity, meaning growth will underperform the APAC average, which is weighted to emerging markets but there is also macroeconomic downside as BMI expects economic growth to slow over the medium term.

Headline Expenditure Projections

  • Computer Hardware Sales: AUD8.2bn in 2014 to AUD8.5bn in 2015, up 3.8% in local currency terms. Slowdown in tablet demand due to market saturation will be offset by a stabilisation in desktop and notebook sales in 2015 due to design innovation in the hybrid notebook market.

  • Software Sales: AUD4.7bn in 2014 to AUD4.8bn in 2015, up 0.8% in local currency terms. Security software will outperform, particularly for small and medium-sized enterprises (SMEs) and consumers - but the effect of XP enterprise upgrades will be diminished.

  • IT Services Sales: AUD9.7bn in 2014 to AUD10.7bn in 2015, up 9.6% in local currency terms. IT services will be fastest growth area of the IT market over the medium term, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN).

Key Trends And Developments

After a sustained boom since 2012 the Australian tablet market appears to have peaked, in line with BMI's expectations. High-street consumer electronics retailer JB Hi-Fi reported that sales in July 2014 fell by 5.5% year-on-year (y-o-y), mainly due to a significant slump in demand for new and replacement tablet computers. We believe this data reflects the level of consumer satisfaction with existing products and the slower rate of innovation by leading vendors such as Apple and Samsung that have produced iterative improvements rather than...

Table of Contents

BMI Industry View
7
IT SWOT
9
Wireline SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
17
Table: IT Industry - Historical Data And Forecasts (Australia 2011-2018)
17
Macroeconomic Forecasts
23
Economic Analysis
23
Chinese Reform Efforts To Weigh On Export Growth
24
Consumption Growth To Slow Further
25
Residential Investment To Fall Short
26
Table: Economic Activity (Australia 2009-2018)
27
Industry Risk Reward Ratings
28
Table: APAC IT Risk/Reward Ratings - Q4 2014
31
Market Overview
32
Hardware
32
Software
40
Services
45
Industry Trends And Developments
53
Regulatory Development
58
Table: Government Authority
58
Government Initiatives
58
Regulatory News
60
Competitive Landscape
64
International Companies
64
Table: Dell
64
Table: Datacom
65
Table: SAP
66
Table: Panasonic
67
Local Company
68
Table: The Good Guys
68
Company Profile
69
SAP
69
Hewlett-Packard
75
Table: Hewlett-Packard Financial Performance By Division:
79
Regional Overview
84
Asia Pacific Overview
84
Demographic Forecast
89
Table: Australia's Population By Age Group, 1990-2020 ('000)
90
Table: Australia's Population By Age Group, 1990-2020 (% of total)
91
Table: Australia's Key Population Ratios, 1990-2020
92
Table: Australia's Rural And Urban Population, 1990-2020
92
Methodology
93
Industry Forecast Methodology
93
Sources
94
Risk/Reward Ratings Methodology
95
Table: It Risk/Reward Ratings Indicators
96
Table: Weighting Of Components
97

The Australia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
  • Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.

BMI Industry Forecast

Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

  • IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
  • Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).

Information Technology Risk Reward Index

BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Regional Overview

Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Sources

The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc