Australian IT sales are forecast to reach AUD27.943 in 2014 an increase YOY of 5.8% with the market continuing to anticipate growth against a backdrop of steady, if unspectacular economic growth. Tablet sales continue to compensate for declining sales of desktop and notebook devices, with a strong performance from manufacturers of Android tablets. However H213 sales of all "smart devices" may indicate the beginnings of market saturation. Meanwhile the government's One Education Programme aims to have distributed 50,000 laptops to school children across the country by June 2014. Ongoing broadband infrastructure roll out will be beneficial to Australia's digital economy , particularly for e-commerce and cloud computing.
Computer Hardware Sales: AUD11.3bn in 2013 to AUD11.8bn in 2014, up 3.9% in local currency terms. Strong demand for tablets is compensating for a decline in desktops and notebook shipments. The release of new devices using Intel's upgraded second generation Haswell and Broadwell chipset architectures could boost shipments in H214.
Software Sales: AUD4.3bn in 2013 to AUD4.4bn in 2014, up 3.9% in local currency terms. Security software sales are increasing, particularly for small and medium-sized enterprises (SMEs) and consumers. Enterprise resource planning and other e-business products to the small and medium-sized enterprise market remain a key trend driving sales
IT Services Sales: AUD10.8bn in 2013 to AUD11.7bn in 2014, up 8.9% in local currency terms. IT services will be continue to be the highest performing growth area, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN).
Risk/Reward Ratings: Australia's score is 68.0 out of 100.0, which remains unchanged. Australia's score has declined due to a lower growth outlook. The country ranks fourth in our latest Asia Risk/Reward Ratings table, behind Singapore, South Korea and Hong Kong, but still...
The Australia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.
- Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
- Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Industry Forecasts
Historic data series and forecasts to end-2018 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.
Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2018 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.