Business Monitor International


Australia Information Technology Report

Published 20 March 2014

  • 85 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Australia Information Technology Report

BMI View:

Australian IT sales are forecast to reach AUD27.943 in 2014 an increase YOY of 5.8% with the market continuing to anticipate growth against a backdrop of steady, if unspectacular economic growth. Tablet sales continue to compensate for declining sales of desktop and notebook devices, with a strong performance from manufacturers of Android tablets. However H213 sales of all "smart devices" may indicate the beginnings of market saturation. Meanwhile the government's One Education Programme aims to have distributed 50,000 laptops to school children across the country by June 2014. Ongoing broadband infrastructure roll out will be beneficial to Australia's digital economy , particularly for e-commerce and cloud computing.


Computer Hardware Sales: AUD11.3bn in 2013 to AUD11.8bn in 2014, up 3.9% in local currency terms. Strong demand for tablets is compensating for a decline in desktops and notebook shipments. The release of new devices using Intel's upgraded second generation Haswell and Broadwell chipset architectures could boost shipments in H214.

Software Sales: AUD4.3bn in 2013 to AUD4.4bn in 2014, up 3.9% in local currency terms. Security software sales are increasing, particularly for small and medium-sized enterprises (SMEs) and consumers. Enterprise resource planning and other e-business products to the small and medium-sized enterprise market remain a key trend driving sales

IT Services Sales: AUD10.8bn in 2013 to AUD11.7bn in 2014, up 8.9% in local currency terms. IT services will be continue to be the highest performing growth area, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN).

Risk/Reward Ratings: Australia's score is 68.0 out of 100.0, which remains unchanged. Australia's score has declined due to a lower growth outlook. The country ranks fourth in our latest Asia Risk/Reward Ratings table, behind Singapore, South Korea and Hong Kong, but still...

Table of Contents

BMI Industry View
7
Key Trends And Developments
8
IT SWOT
10
Wireline SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
17
Table: Australia IT Sector - Historical Data And Forecasts (AUDmn)
17
Broadband
22
Table: Telecoms Sector - Broadband - Historical Data & Forecasts
22
Table: Telecoms Sector - Broadband - Historical Data & Forecasts
22
Macroeconomic Forecasts
24
Economic Analysis
24
Monetary Easing Can Only Do So Much
25
Weaker AUD To Provide Some Reprieve
26
Table: AUSTRALIA - ECONOMIC ACTIVITY
27
Industry Risk Reward Ratings
28
Table: Asia Pacific IT Risk/Reward Ratings - Q2 2014
30
Market Overview
31
Hardware
31
Software
37
Services
39
Industry Trends And Developments
46
Regulatory Development
49
Table: Government Authority
49
Government Initiatives
49
Regulatory News
51
Competitive Landscape
53
International Companies
53
Table: Dell
53
Table: Datacom
54
Table: SAP
55
Table: Panasonic
56
Local Company
57
Table: The Good Guys
57
Company Profile
58
SAP
58
Hewlett-Packard
63
Regional Overview
70
Hardware Sales Opportunity Remains
72
Demographic Forecast
74
Table: Australia's Population By Age Group, 1990-2020 ('000)
75
Table: Australia's Population By Age Group, 1990-2020 (% of total)
76
Table: Australia's Key Population Ratios, 1990-2020
77
Table: Australia's Rural And Urban Population, 1990-2020
77
Methodology
78
Industry Forecast Methodology
78
Sources
79
Risk/Reward Ratings Methodology
80
Table: It Risk/Reward Ratings Indicators
81
Table: Weighting Of Components
82

The Australia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
  • Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Regional Overview

Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Industry Forecasts

Historic data series and forecasts to end-2018 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.

Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2018 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc