Business Monitor International


Australia Information Technology Report

Published 20 March 2014

  • 85 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Australia Information Technology Report

BMI View: T he Australian IT market is expected to continue growing in each year of our forecast period to 2018, remaining at a share of around 1.6% of GDP. Tablet sales continue to compensate for declining sales of desktop and notebook devices, and we believe hybrid notebooks have the potential to continue driving hardware spending growth over the medium term. Meanwhile the government's One Education Programme aims to have distributed 50,000 laptops to school children across the country by June 2014. In terms of enterprise demand, Australia is well developed market, but two trends stand out. First is the potential for growth in cloud computing adoption, particularly among SMEs. Second, due to high labour costs BMI believes Australian enterprises could be among the early adopters for AI applications such as IBM's Ask Watson service, which has already been trialled by ANZ Bank.


Computer Hardware Sales: AUD9.0bn in 2013 to AUD9.3bn in 2014, up 3.6% in local currency terms. Strong demand for tablets is compensating for a decline in desktops and notebook shipments, but we expect slower growth of tablet volumes - and slower decline in traditional PC volumes - in 2014.

Software Sales: AUD4.6bn in 2013 to AUD4.7bn in 2014, up 3.5% in local currency terms. Security software sales are increasing, particularly for small and medium-sized enterprises (SMEs) and consumers - but it is cloud delivery of enterprise software suites that will outperform.

IT Services Sales: AUD10.2bn in 2013 to AUD11.1bn in 2014, up 8.8% in local currency terms. IT services will be continue to be the highest performing growth area, with cloud services the key growth driver as local companies try to use efficiencies enabled by the National Broadband Network (NBN).

Key Trends And Developments

The latest research by the Australian Communications and Media Authority (ACMA) showed the adoption of cloud computing services continued in 2013. In March 2014 the ACMA claimed that 36% of...

Table of Contents

BMI Industry View
7
Key Trends And Developments
8
IT SWOT
9
Wireline SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
17
Table: IT Industry - Historical Data And Forecasts (Australia 2011-2018)
17
Wireline
21
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Australia 2011-2018)
21
Macroeconomic Forecasts
23
Economic Analysis
23
Pull-Back In Mining Investment Still The Biggest Drag
24
Other Sectors Ill-Placed To Drive Growth As Reform Drive Stalls
25
Fiscal Restraint Negative For Near-Term Growth
26
Table: Economic Activity (Australia 2010-2018)
27
Industry Risk Reward Ratings
28
Table: Asia-Pacific Risk/Reward Ratings - Q3 2014
30
Market Overview
31
Hardware
31
Software
36
Services
39
Industry Trends And Developments
46
Regulatory Development
50
Table: Government Authority
50
Government Initiatives
50
Regulatory News
52
Competitive Landscape
55
International Companies
55
Table: Dell
55
Table: Datacom
56
Table: SAP
57
Table: Panasonic
58
Local Company
59
Table: The Good Guys
59
Company Profile
60
SAP
60
Hewlett-Packard
65
Regional Overview
72
Demographic Forecast
76
Table: Australia's Population By Age Group, 1990-2020 ('000)
77
Table: Australia's Population By Age Group, 1990-2020 (% of total)
78
Table: Australia's Key Population Ratios, 1990-2020
79
Table: Australia's Rural And Urban Population, 1990-2020
79
Methodology
80
Industry Forecast Methodology
80
Sources
81
Risk/Reward Ratings Methodology
82
Table: It Risk/Reward Ratings Indicators
83
Table: Weighting Of Components
84

The Australia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
  • Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Regional Overview

Cross-border analysis of regional markets, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Industry Forecasts

Historic data series and forecasts to end-2018 for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

IT Sector: IT industry value (US$bn); IT sector contribution to GDP (%); value of hardware, software and services industry (US$mn); PC, peripherals and software imports and exports (US$mn); PC, peripherals and software sales (US$mn); number of PCs (`000); PCs/100 inhabitants; internet users (`000); internet users per 100 inhabitants; broadband subscribers (`000); broadband subscribers per 100 inhabitants.

Economy: Economic growth (%); nominal GDP (US$bn); unemployment (%); interest rates (%); exchange rate (against US$).

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2018 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI's industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc